LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85 million active users, where she established partnerships with the likes of Netflix, Disney and Universal.

Prior to that she was head of entertainment category specialist for IT Media, integrating partnerships and new digital products with clients including Warner Bros, Searchlight and Paramount.

She also previously served as the entertainment director of global and UK for The Telegraph newspaper.

Allied’s team of specialists includes more than 400 people at 24 offices in North America, Europe, Asia Pacific and Latin America.

Earlier this year, C21TV gave C21TV his take on Web3 technology and the promise of the metaverse for entertainment versus the reality of present audience engagement.

By sampay