business marketing major salary

Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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Small Business Marketing Ideas (For Any Budget)

For one week each spring, “shopping small” means big business.

Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door.

Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out.

Here’s a list of SMB marketing strategies designed with local businesses in mind.

What is Small Business Week?

Small Business Week is all about highlighting the resilience of local retailers, restaurants, service

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West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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Twitter will kick nonpaying users out of its main feed

Twitter will soon display only tweets from Twitter Blue members in the algorithmically curated “For You” feed that users see by default, CEO Elon Musk has announced. The change will take effect from April 15—two weeks after Twitter is due to start removing the “legacy” blue checks from users who are merely notable and haven’t agreed to pony up $8 a month for Twitter Blue.

In other words, the next few weeks will see Twitter become a much more stratified service. It was already the case that Twitter Blue subscribers could post longer tweets than regular users, but now

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2023 Deloitte Global Marketing Trends Report Outlines Opportunities in Uncertain Times

Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report

NEW YORK, Jan. 24, 2023 /PRNewswire/ —

Deloitte's 2023 Global Marketing Trends Report Outlines Opportunities in Uncertain Times. — Deloitte’s 2023 Global Marketing Trends Report Outlines Opportunities in Uncertain Times.

Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report.

With a new year comes new challenges, but also opportunities as business leaders and marketers set their sights on embracing trends and solutions that can set them up for success. Curated through surveys

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Asian Turkey Lettuce Wraps – Eat Yourself Skinny

Inspired by PF Changs’ famous recipe, these Asian Turkey Lettuce Wraps are quick, easy to make and are full of so much flavor! Perfect as an appetizer, side or even main dish for a healthy meal the whole family will love!

If you are a fan of PF Changs’ lettuce wraps like us are then you will seriously LOVE these. Not only are the flavors in this dish insane, but the entire recipe literally only takes about 15 minutes from start to finish. These lettuce wraps are perfect for an easy weeknight meal, but they also make a delicious appetizer

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Sugar And Its Natural Substitutes

Added sugar has been linked to many serious diseases, including obesity, heart disease, diabetes and cancer.

Fortunately, there are many ways to sweeten foods without adding sugar. There are many natural sweeteners that people often use instead of sugar. These include coconut sugar, honey, maple syrup and molasses. While these natural sweeteners may contain more nutrients than regular sugar, your body still metabolizes them in the same way.

The natural sweeteners listed below are slightly ‘less bad’ than regular sugar. Nevertheless, they are still forms of sugar.

Why sugar is bad for you

Sugar interferes with your body’s hormones that

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