business marketing degree salary

Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Allied Global Marketing names Denise Parkinson as VP, business development | News

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press

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How Can We Stop Overthinking?


How many evenings have seemed endless due to the constant over-analyzing we do in our minds? If you belong to the category of “overthinkers”, you understand exactly what we mean. A simple and innocent thought can very easily become inflated and end up being a torture of our psychology. Most problems are created by ourselves in the first place, due to the fact that we often allow them to creep into us, focusing on the worst case scenario and not on their solution. This is how a person who analyzes everything functions. Except that in this case even an insignificant

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How To Overcome Jet Lag


Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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Creamy Cauliflower Soup – Eat Yourself Skinny

Creamy Cauliflower Soup topped with delicious homemade seasoned croutons, loaded with fresh vegetables, and makes the perfect cozy comfort meal that can easily be made in just 30 minutes!

Creamy Cauliflower Soup topped with delicious homemade seasoned croutons, loaded with fresh vegetables, and makes the perfect cozy comfort meal that can easily be made in just 30 minutes!

Is there anything better than a warm, cozy soup on a chilly winter day? Well, this creamy cauliflower soup is loaded with fresh vegetables, packed with tons of flavor and is so silky smooth that it really hits the spot when craving a comforting meal. If you aren’t watching your carbs, try topping this soup with my delicious homemade seasoned croutons made with rustic whole grain bread that just perfectly soaks

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Post Traumatic Stress Disorder (PTSD)


In our daily lives, each of us can have an experience that is overwhelming, frightening, and beyond our control. We may be involved in a car accident, be the victim of an assault or witness an accident. These experiences are more likely to happen to police officers, firefighters, ambulance crews – who are often faced with gruesome scenes. Also, military personnel may be shot or injured by explosions, or see friends killed or injured.

Most people, in time, get over such experiences without needing help. However, for some, traumatic experiences trigger a reaction that can last for many months or

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The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023

As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed.

Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in the technology industry and the threat of a more durable recession have caused the broader consumer, marketing and technology landscape to adopt a less optimistic outlook.

And yet, as was the case during the depths of the pandemic, an otherwise negative set of circumstances allows

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Lemons – Nutritional Value And Benefits


Yellow and juicy, with sometimes sour and sometimes bitter-sweet taste, fresh aroma and amazing properties. Lemon, the fruit of the citrus family, is associated with many different uses in our everyday life, because it is not only used for cooking and desserts, but also as a disinfectant-cleanser, as an aromatic ingredient in beauty products and perfumes, and also as a therapeutic medicine. But are they really as beneficial as they are touted? The answer is yes and a lot of them.

The widespread use of lemons has led to confusion about their nutritional value, with many wellness techniques circulating around

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