Gay Water launches to support LGBTQ2S+ people
In a sea of canned cocktails, Gay Water wants to stand out.
Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ2S+ community as other companies have done in recent months. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ2S+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that.
“The key issue that Bud Light tapped into was the fact that they didn’t understand their core audience and know