A yr not like some other is about to get underway at Ohio State.
One yr after a roster bolstered by gamers having fun with the additional yr of eligibility afforded to all who performed although the COVID-19 pandemic topped out at 15 members, the 2022-23 Buckeyes shall be a workforce dealing with unprecedented turnover. With coach Chris Holtmann coming into his sixth season, a mix of early departures for the NBA, the exhaustion of collegiate eligibility and the attract of the switch portal have all mixed to create a roster that includes solely two gamers who performed in at the least three video games for Ohio State final season.
That is to not say there aren’t acquainted faces in Columbus. They’re merely outnumbered by a five-man freshman class, ranked tops within the Massive Ten, and a three-man switch class that mixes to comprise greater than half the roster. These new faces, mixed with a number of veterans, will try to outshoot their projected sixth-place end within the preseason media ballot and discover a option to Ohio State’s first Candy 16 because the 2012-13 season.
Ohio State basketball insiders: Keep within the know with texts from beat reporter Adam Jardy
Earlier than the Buckeyes get the yr underway with an exhibition towards Chaminade on Nov. 1 and the season opener towards Robert Morris on Nov. 6, The Dispatch shall be producing its annual preseason particular person energy rankings listing. These rankings are an informed guess at which gamers could have probably the most important on-court impression throughout the course of the whole season and can function every participant on the roster.
The listing begins right this moment at No. 14 with walk-on guard Colby Baumann.
Background
Hailing from Humble, Texas, Baumann performed for Atascocita Excessive Faculty earlier than deciding to switch to the IMG Academy in Bradenton, Fla., for his senior season. He was flippantly recruited on the time, and when a shattered wrist that robbed him of that yr Baumann opted for a post-graduate yr on the program. He was contacted by Ohio State assistant coach Mike Netti, who expressed curiosity in bringing Baumann in as a walk-on to assist fill out the depth chart in observe.
Baumann introduced his dedication to Ohio State on June 13 with a graphic he posted to his Twitter account.
Have to know
Baumann’s main is presently exploration, however he plans to main in enterprise advertising with a aim of proudly owning his personal enterprise sooner or later. Transferring from Texas to Florida to Ohio will hopefully assist him department out to a number of areas of the nation, Baumann mentioned. Previous to his arrival at Ohio State, Baumann mentioned he was already aware of fellow first-year participant Brice Sensabaugh after listening to about his senior season at Orlando Lake Highland Prep. He is a fan of Kobe Bryant. Baumann can surf. He performed within the Kingdom Summer time League and was teamsmates with second-year Buckeye Kalen Etzler.
Baumann has a clothes line that raises funds to help most cancers analysis after his father battled mind most cancers for six months earlier than passing away in 2017. It is named after his dad and known as LLP Clothes, which stands for “Stay Like Phil.”
2022-23 season outlook
As a first-year walk-on, Baumann’s impression will come away from the eyes of followers and media as he battles Ohio State’s scholarship guards whereas in observe. A robust shooter who confirmed effectively whereas taking part in within the Kingdom Summer time League, Baumann has the talents and the mentality to assist bolster the scout workforce for the Buckeyes whereas constructing energy to raised assist him adapt to this degree.
He’ll assist Ohio State in observe, whereas a deep backcourt of Isaac Likekele, Bruce Thornton, Roddy Gayle, Gene Brown III, Bowen Hardman and different ballhandlers will deal with the guard spots throughout video games.
Extra studying
Colby Baumann: Strolling on at Ohio State a ‘no-brainer’ choice for IMG Academy guard Colby Baumann
Ohio State males’s basketball: As observe begins, one looming query for every Ohio State participant
OTTAWA, Ontario–(BUSINESS WIRE)–In the present day, Knak, the codeless electronic mail and touchdown web page creation platform for enterprise entrepreneurs, launches its Inspiration Centre. The primary heart of its form is inside Knak’s platform and supplies entrepreneurs with collections of artistic emails and touchdown pages based mostly on profitable campaigns from Fortune 100 corporations. Distinctive to Knak, the Inspiration Heart options a whole lot of transformable examples with no coding required, inspiring entrepreneurs to stage up their campaigns and create their property in minutes.
Knak is designed to make creating codeless, on-brand emails and seamless touchdown pages. The campaigns created inside Knak combine into advertising automation platforms on the click on of a button, enabling entrepreneurs to get again to their roots of creativity, get monetary savings and enhance efficiencies.
“Advertising is a fast-paced and inventive business, and oftentimes archaic infrastructure and processes gradual us down,” mentionedPierce Ujjainwalla, CEO and Co-founder of Knak. “Knak’s Inspiration Heart was constructed to additional revolutionize enterprise advertising. It supplies the much-needed inspiration entrepreneurs are on the lookout for to create their subsequent marketing campaign and eliminates handoffs and painful approval processes with exterior businesses, designers and inner groups. It actually serves as a one-stop-shop for entrepreneurs to seek out their full artistic potential,” mentioned Ujjainwalla.
On October 11 at 1:00pm EST, entrepreneurs eager about studying extra concerning the Inspiration Heart are welcome to hitch the corporate’s webinar occasion on-line right here. Attendees will study creating world-class touchdown pages and electronic mail templates, and learn the way a whole lot of profitable campaigns from the world’s most prestigious corporations can be utilized to gas creativity.
Highlights of the Inspiration Heart embody:
A whole bunch of campaigns that may be reworked and re-used by enterprise advertising groups with no coding required
Collections of each touchdown pages and emails that may gas creativity and be rebranded inside enterprise model guardrails
Key phrase and class search capabilities to make discovering inspiration simpler
Complete cell and desktop preview capabilities
The corporate has introduced a collection of function updates and pillar content material releases since elevating its $25 million Sequence A late final 12 months, together with its up to date integration with Pardot and the annual State of the MO Professionals benchmark report.
For extra data on the Inspiration Centre, go to: http://sta.mx/gch
About Knak
Knak is the primary codeless marketing campaign creation platform constructed for enterprise advertising groups. It empowers entrepreneurs to create stunning, on-brand emails and touchdown pages, with no coding or exterior help required. Knak is platform-agnostic, permitting groups who use a number of main electronic mail platforms (equivalent to Marketo, Eloqua, Salesforce Advertising Cloud and others) of their enterprise to get to market sooner. Trusted by a few of the world’s largest manufacturers, Knak helps enterprise entrepreneurs get to market with digital campaigns in minutes or hours, relatively than days or perhaps weeks.
These Banana Breakfast Muffins are moist, fluffy, and made more healthy with entire wheat flour, Greek yogurt, and 0 butter or refined sugar. Loaded with scrumptious banana taste and heat spices for the proper morning muffin!
Is there something higher than heat, cozy banana bread?? Effectively, make them into muffins and you’ll take pleasure in all of them week! These wholesome banana breakfast muffins are moist, tremendous fluffy, and the perfect half is they’re simply made in simply half-hour. These muffins are made more healthy with entire wheat flour, Greek yogurt and naturally sweetened with banana and honey so no sugar wanted! You may additionally combine in chocolate chips or chopped nuts for much more taste and texture. I’m sure your loved ones will love these!
Why You will Love these Muffins
A lot banana taste in each chunk!
Made with 100% entire grains, Greek yogurt and 0 butter or refined sugar.
Simply customizable with enjoyable mix-ins like chocolate chips, chopped nuts, shredded coconut, dried fruit or recent berries.
Can simply make this into banana bread or bite-sized, poppable mini muffins for tiny palms.
Freezer-friendly so take pleasure in these all season lengthy!
Components You will Want
Complete wheat pastry flour – I like baking with entire wheat pastry flour because it has all of the dietary advantages of entire grain flour whereas making these muffins mild and fluffy. I extremely advocate utilizing this, but when you have no available you could possibly use white entire wheat flour or common all-purpose flour
Baking soda – acts as a leavening agent to assist these muffins rise
Bananas – makes these muffins moist and provides further sweetness
Eggs – provides protein and provides these muffins their construction and peak
Honey – sweetens the muffins with out utilizing any refined sugar, however you could possibly additionally use maple syrup and even common sugar
Coconut oil – for added moisture and fluffiness! Be at liberty to sub with one other sort of oil in the event you choose and even butter
Greek yogurt – this helps to cut back the quantity of oil we have to use and helps preserve the muffins moist. You may additionally use applesauce or mashed banana as nicely
Milk – I used almond milk, however any sort of milk will work on this recipe
Heat flavors – a scrumptious mixture of cinnamon and vanilla extract
Rolled oats – non-compulsory topping for a bit of further vitamin
Easy methods to Make Banana Breakfast Muffins
Combine elements. In a big bowl, whisk collectively the entire wheat pastry flour, baking soda, cinnamon and salt, then put aside. In a medium bowl, stir collectively the eggs, honey, mashed bananas, Greek yogurt, milk, melted coconut oil, and vanilla, mixing till all mixed.
Make the batter. Add the dry elements to the moist elements and blend with a spatula till simply mixed, being cautious to not over-mix the batter. That is when you possibly can fold in any mix-ins you need comparable to chocolate chips or chopped nuts. Generously coat a muffin pan with non-stick cooking spray (or use paper liners) and divide the batter evenly between 12 muffin cups, ensuring to fill every cup nearly all the way in which full. Sprinkle the tops with rolled oats, if desired.
BAKE! Bake the muffins within the oven at 350 levels F for 18 to 22 minutes (mine got here out excellent at 20 minutes), or till a toothpick inserted comes out clear. Let the muffins cool within the pan for about 5 minutes earlier than transferring them to a wire rack.
Prepping and Storage
To Retailer: You possibly can preserve these muffins saved in a sealed, hermetic container or wrapped in aluminum foil on the counter at room temp for as much as a day, however make sure that to refrigerate after that to maintain them longer. These muffins will last as long as per week within the fridge in a sealed container.
To Freeze: These muffins freeze rather well too! You possibly can both wrap the muffins individually in plastic wrap or retailer all of them collectively in freezer-safe luggage. When able to eat, simply pop them within the microwave for 3o to 40 seconds or just thaw out at room temperature. These will preserve within the freezer for as much as 3 months!
Extra Muffin Recipes You will Love
Hope you all take pleasure in these Banana Breakfast Muffins and in the event you love this recipe as a lot as we do, please go away me a five-star score beneath and do not forget to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I like seeing all of your scrumptious recreations!
Prep Time:10 minutes
Cook dinner Time:20 minutes
Whole Time:30 minutes
Components
1 3/4 cups entire wheat pastry flour
1 teaspoon baking soda
1 teaspoon cinnamon
1/2 teaspoons salt
2 eggs
1/3 cup honey
1/2 cup plain Greek yogurt
2 ripe bananas, mashed (about 1 cup)
1/3 cup almond milk (or milk of selection)
3 tablespoons coconut oil, melted and cooled
1 1/2 teaspoons vanilla
Sprinkle of rolled oats (non-compulsory topping)
Directions
Preheat oven to 350 levels F.
In a small bowl, whisk collectively flour, baking soda, cinnamon and salt; put aside.
In a separate bowl, whisk collectively eggs, honey, Greek yogurt, mashed bananas, milk, coconut oil, and vanilla till all mixed. Add moist elements into flour combination and blend with a spatula till simply mixed, being cautious to not over-mix.
Divide batter evenly between 12 muffin cups sprayed with non-stick cooking spray (or you should use liners) ensuring to fill every cup nearly all the way in which full. Sprinkle the tops with rolled oats, if desired.
Bake the muffins within the oven for 18 to 22 minutes, or till a toothpick inserted comes out clear, then let the muffins cool within the pan for five minutes earlier than transferring them to a wire rack.
Diet Details:
Serving Dimension:1 muffin
Energy:159
Sugars:10.3 g
Sodium:172.6 mg
Fat:4.6 g
Saturated Fat:3.2 g
Carbohydrates:26.2 g
Fibers:3 g
Proteins:4 g
* Please word that each one vitamin data are simply estimates. Values will differ amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.
West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.
The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.
The software’s genesis can be traced back to November 2022, when it was just an idea proposed as part of a project by Vantage Ventures and Executive Director Sarah Biller. Vantage Ventures, an initiative of the John Chambers School of Business and Economics at West Virginia University, aims to foster scalable businesses to address complex challenges.
The idea was then transformed into reality in the “SaaS Factory” initiative, which tasked five WVU students and five West Virginia entrepreneurs to create ten SaaS applications in ten weeks starting in January 2023. Successful software engineer Cary Landis oversaw the project which eventually led to the birth of StoryMaker.
The software also reflects the experience of IAM President and StoryMaker developer, Jim Matuga. “I’ve had the unique opportunity to interview and help thousands of business leaders over the past 35 years. One thing most people struggle with is the question: ‘What’s your 30 second pitch?’” Matuga said. “StoryMaker solves this basic business problem and so much more.”
StoryMaker is hailed as a tool that brings marketing sophistication within the reach of small businesses. It provides them the necessary resources to create effective marketing messaging effortlessly, including their perfect 30 second pitch, social media content, longer form marketing messages like emails and blog content, and even tag lines.
Matuga added, “The right words matter and are essential for most small businesses – to cause people to take action, buy their products or services and increase sales, that’s exactly what StoryMaker does.”
The application also offers a variety of features such as user-defined marketing tones of voice, customizable calls-to-action, blog content writing, social media hashtag generation, and infinite product/service creation. Furthermore, it safely stores the business profile and product/services data in a secure, cloud-based database, and allows users to create unlimited marketing messages as needed.
In an era where effective marketing can make or break a business, StoryMaker appears to be a valuable tool for small businesses, allowing them to compete with larger corporations by offering a level of marketing sophistication that was previously out of reach.
IAM is offering a free 7-day trial of StoryMaker, following which the subscription price is $29 per month as a limited time introductory offer, with the regular price being $99 per month. The application has a Provisional Patent Pending.
As small business owners continue to navigate the ever-evolving landscape of digital marketing, tools like StoryMaker can offer significant benefits by simplifying and amplifying their marketing messages, providing them with an edge in an increasingly competitive marketplace.
LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.
Denise Parkinson
Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.
Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.
With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.
Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85 million active users, where she established partnerships with the likes of Netflix, Disney and Universal.
Prior to that she was head of entertainment category specialist for IT Media, integrating partnerships and new digital products with clients including Warner Bros, Searchlight and Paramount.
She also previously served as the entertainment director of global and UK for The Telegraph newspaper.
Allied’s team of specialists includes more than 400 people at 24 offices in North America, Europe, Asia Pacific and Latin America.
Earlier this year, C21TV gave C21TV his take on Web3 technology and the promise of the metaverse for entertainment versus the reality of present audience engagement.
Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.
While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.
Read the full press release below:
Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse
Simon Activate, Powered by Snowflake, Gives Marketing Teams Direct, Easy, & Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments
NEW YORK – Jan. 24, 2023 – Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom audiences by unifying customer data from their Cloud Data Warehouse (CDW) along with additional sources. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of customer acquisition costs, lifetime value, and more to help drive faster revenue growth.
Companies are storing increasingly large amounts of data in their data warehouses and data lakes, but today’s marketing tools were built on legacy architecture that cannot integrate with or leverage data in a CDW. Simon Activate is purpose-built for the Cloud Data Warehouse and uses zero-ETL technology to offer an accessible and transparent data architecture. Unlike other solutions, Simon Activate is not limited to a data warehouse for audience-building, and the identity resolution capabilities of Simon’s CDP allows users to combine data from their other sources into single, complete customer profiles. Its intuitive, marketer-friendly UI makes it simple to create hyper-targeted customer segments from a large volume of data to power and improve the performance of campaigns across their top channels.
“It was a deliberate decision to build Simon Activate on Snowflake and the greatest benefit we’ve seen is that it has allowed us to better integrate with CDWs in a way other CDPs/Martech tools that were built on legacy architecture cannot,” said Jason Davis, CEO, and founder of Simon Data. “Additionally, it has allowed us to build new products, such as Simon Activate, at the speed as new customer needs and pain points arise.”
“Simon Data’s mission aligns with where we see the modern marketing data stack heading,” said Denise Persson, Chief Marketing Officer at Snowflake. “In 2023, marketers will face even more pressure to achieve higher ROI and deliver better customer experiences. It is critical to build a solid data foundation for your marketing engine. Simon Activate, Powered by Snowflake, provides simple, powerful capabilities that demonstrate what building your marketing stack on the Snowflake Data Cloud can unlock for joint customers.”
Industry-leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.
Simon Activate allows leading online fashion destination, ASOS, to create and send advanced segments to its marketing cloud that it otherwise could not have. Simon integrates with multiple third-party vendors to combine previously siloed data, provide a single view of each customer and incrementally increase revenue.
“Simon Activate’s entire toolchain is seamless, purpose-built, and equips our marketing team with a complete and accurate customer 360,” said Ashley Fisher, Head of Technology, ASOS. “Simon Data’s Snowflake architecture has transformed our ability to deploy targeted marketing campaigns by allowing our marketers to launch campaigns in a matter of minutes. Now our overall program is more segmented, more personalized, and ultimately, much higher performing than that of our existing legacy architecture.”
About Simon Data
Simon Data empowers marketing teams with the only purpose-built Customer Data Platform (CDP) to increase campaign performance through faster, more precise segmentation and personalization. Simon Data enables brands to break free from outdated architecture that makes data hard to access and deploy. That’s why Tripadvisor, Equinox, jetBlue, ASOS, Venmo and many others count on Simon Data to connect with consumers. Low code, the Simon Data Platform is designed for use by marketers – turning them into data scientists. Simon Data is a 2022 Built-In Best Places to Work, Great Places to Work Certified, and is an 8-time G2 Leader in the CDP space. To learn more, visit www.simondata.com.
Multi-location marketing is a strategic approach that businesses use to promote their brands, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.
One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help you increase your ROI and marketing efforts to attract more customers. However, by implementing a multi-location marketing strategy, your business can increase visibility, reach more customers, and drive more sales.
Explorer horizon software for multi-location marketing:
Explorer horizon is powerful software that allows you to easily manage your multi-location marketing efforts from one central platform. With Adplorer horizon, you can create and publish location-specific content, track your marketing campaigns, and analyze your results all in one place. this multi-location marketing software is a must-have for any business looking to level up its business. Here are some ways that Adplorer can help your company:
Centralized management: This platform allows you to manage all of your locations’ marketing efforts from one central platform, making it easy to keep track of your campaigns, analyze your results, and make adjustments as needed.
Location-specific content creation: Horizon software enables you to create and publish location-specific content, such as social media posts, email campaigns, and promotional materials, making it easy to connect with customers on a more personal level.
Campaign tracking and analysis: With the help of this software to track your marketing campaigns and analyze your results, you can see which campaigns are performing the best and make adjustments as needed.
Brand consistency: Adplorer horizon helps you maintain a consistent brand across all of your locations by providing a centralized system for managing your brand assets, such as logos, colors, and messaging.
automation: This software has automation capabilities that can automate some of your marketing tasks, such as scheduling social media posts, sending follow-up emails, and creating reports. This can save you time and resources.
Data-driven insights: Offer analytics and insights features that can give you a better understanding of your customers and help you make data-driven decisions.
Utilize Local SEO:
Multi-location businesses can use local SEO to increase their visibility and attract ore customers. These businesses can increase their visibility in local search results by optimizing their websites for local searches.
You should create a landing page for each business. These pages should contain detailed information about each location and can be used to attract customers looking for businesses in the area.
You should create a Google My Business Page for each location: This is another important aspect of local SEO for multi-location companies. Customers will be able to easily find information such as hours of operation, reviews, contact details, and other pertinent details such as contact details.
Optimize Every Location Page: Local SEO is essential for this kind of business. It is crucial to optimize every location page for search engines in order to boost local SEO. You can do this by using location-specific keywords.
ReviewCare: A positive review can increase visibility in search results. Multi-location businesses should encourage customers to leave reviews on sites like TripAdvisor, Yelp, and Google. Businesses can increase their customer base by taking care of their reviews.
Do not forget to check your SEO report every month: Businesses with more than one location need to track and monitor their local SEO efforts. Businesses can improve their Local SEO by reviewing their SEO reports each month.
invest in social media:
Social media makes multi-location marketing possible. Social media platforms, such as Instagram, Twitter and Facebook, allow you to interact with your customers in a more personal way and offer you the opportunity to reach a wider audience. By creating a customized social media strategy for each area, you can personalize the customer experience and increase sales.
It can be challenging to develop a social strategy that includes multiple locations. It is essential to maximize your multi-location marketing efforts. These tips will help you create a social media strategy that works for all locations.
Create a content calendar. A content calendar will help you plan and organize your social media posts. This will ensure that your location shares timely, relevant content that aligns with your marketing goals.
Create content that is specific to your location. Each location has its own unique characteristics and audience. You should create content that is specific to each location, such as news, promotions or events. This will enable you to build a deeper relationship with your customers.
User-generated content can be used: Customers should encourage customers to share their experiences via social media with your locations. These posts can be shared on all social media channels in your area to build trust and credibility with potential customers.
Social media advertising: You have the option to target specific geographic locations to reach customers in each region.
Monitor your performance and track it: Social media analytics tools allow you to monitor all of your social media performance from any place. This will help you identify which elements are performing well and which are not. This will allow you to make adjustments and improve the strategy.
Define your target market
Before you start marketing your business, it’s essential to define your target market. Identifying who your ideal customer is will help you create marketing campaigns that will resonate with them. By understanding your target market’s needs, preferences, and pain points, you can create marketing messages that speak directly to them.
Develop a consistent brand identity
Having a consistent brand identity across all of your locations is essential for building trust and credibility with your customers. This includes everything from your logo, color scheme, and messaging to the way you interact with customers on social media. By maintaining a consistent brand identity, you’ll create a strong and recognizable brand that customers will remember.
Final Words
In conclusion, multi-location marketing can be challenging, but with the right tools and strategies, you can level up your efforts and attract more customers to your business. By using marketing automation software, defining your target market, developing a consistent brand identity, utilizing local SEO, and investing in social media, you’ll be well on your way to success.
TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond.
Unsurprisingly, businesses are looking to tap into the platform’s popularity to reach its wide and youthful audience, including the younger generation of business leaders. But just because TikTok captures a big share of social media users doesn’t mean business marketing content posted to the site will automatically succeed; it’s still essential to tailor your message and methods to the TikTok platform and audience. Below, 15 members of Forbes Agency Council discuss some of the common missteps business marketers should avoid when posting on TikTok.
Members pictured from left to right.
Photos courtesy of the individual members.
1. Ignoring TikTok Culture And Style
One big “don’t” when it comes to using TikTok for business marketing is ignoring the unique culture and style of the platform. Success on TikTok requires creating authentic content that resonates with the TikTok community, using catchy music and visual effects and incorporating humor and trends. Simply treating TikTok like any other social media platform will likely result in a lack of engagement. – Kenny Tripura, Edkent Media
2. Reusing Creative Assets
Don’t try to reuse creative assets that aren’t TikTok-first. TikTok videos should be created with a platform-first approach in mind. Recalibrating creative assets that were originally produced as Instagram Reels, for example, does not work on TikTok. But an interesting fact is that the reverse can drive performance (lower-funnel sales). – Steven Lambertink, The Circle
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
3. Burying The Lead
Brands should not bury the lead in a message and take forever to get to whatever point they’re trying to get to on TikTok. The platform is for people with short attention spans who want to be entertained, don’t sit and wait forever to learn something at the end of a post that’s a minute long. – Nicole Rodrigues, NRPR Group, Inc.
4. Posting Overly Produced and Polished Content
The biggest mistake brands make using TikTok is treating it like Instagram: using overly produced, polished, “perfect-feeling” content or pulling content that was previously used on Instagram. The content that works best on TikTok is real, unedited, raw, radically authentic and original. Leaning into that will breathe a crucial sense of fun, creativity and humanity into a brand. -Brad Zeifman, SHADOW
5. Post Promotional Or Self-Serving Content
Spamming users with unnecessary, irrelevant content is a big “no.” On TikTok, users want to be entertained and engaged with creative content, so if a business constantly posts promotional material or self-serving content, it will turn users off and damage its reputation. Businesses should focus on creating content that aligns with the values and interests of their target audience. – Frank Rojas, Qode Media Inc.
6. Representing Your Brand In A ‘Corporate’ Light
Do not repurpose other content for TikTok. Each channel has its own vibe, but creativity is paramount for TikTok. Content needs to be authentic; the TikTok audience craves uniqueness and entertainment. Don’t represent your brand in a stiff or “corporate” light. Show a different side of your brand’s personality and let your hair down. – Mario Mirabella, MSM Digital
7. Not Showing The Real You
Everyone knows that the demographic of TikTok is young. The one thing that young people cannot stand is when something isn’t authentic. You don’t have to hire a production crew and lighting specialists and have a script to go viral. Be real. Take your phone out and show the real you and how your company can help them. Speak to them like they are real people, not a demographic. Kids can spot a phony. -Jason Hall, FiveChannels Marketing
8. Jumping On A Trend Just To Fit In
Businesses using TikTok for marketing should stay away from jumping on a trend or challenge in order to fit in. If you know your product is not “cool” or a lifestyle product, any amount of trying to be that will only come across as trying too hard. Stick to your brand personality and bring value. If that can be done in a short and entertaining way, go for it. Above all, stick to your brand voice. – A. Lee Judge, Content Monsta
9. Not Boosting Paid Content
Not earmarking budget dollars for boosting the paid content you execute via a campaign is a huge miss. With the right partner, the right type of video and boosted content, your campaign can produce a high impact through sales and engagement. Gen-Zers love authenticity, so a copy-paste ad style isn’t going to perform. Tailor your content, and you’ll see a higher return. – Christine Faulhaber, Faulhaber Communications
10. Trying To Be Someone Else
In my opinion, brands must tread carefully when it comes to TikTok. Hopping on a bandwagon can help your brand go viral, but authenticity and realness are hugely important. So, don’t try to be someone else. It is important to remember your brand’s voice. Present content that is relevant to your clients and audience—that will ultimately resonate with your target audience the most. – Nataliya Andreychuk, Viseven
11. Trying To Force A Marketing Message
One big “don’t” when it comes to using TikTok for business marketing is being inauthentic or trying to force your marketing messages onto users. TikTok users tend to respond poorly to content that feels overly promotional or inauthentic, so it’s important to be genuine and authentic in your approach to marketing on the platform. – Zohaib Patoli, Lead Origin
12. Post Content That Doesn’t Relate To Your Brand
Don’t post irrelevant content that doesn’t relate to your brand or target audience. TikTok is all about creating unique and engaging content, so it’s important to stay on-brand and ensure that you create content that will resonate with your target audience. – Drew Urquhart, Banch Marketing
13. Not Carefully Vetting Micro-And Macro-Influencers
Brands and businesses should be very wary of how they spend their marketing dollars on micro- and macro-influencers. It’s critical they perform their due diligence by inspecting engagement metrics and overall audience fit. – Jordan Edelson, Appetizer Mobile LLC
14. Using a Hard Sales Push
One big “don’t” when it comes to using TikTok for business marketing is to try and push sales too hard. TikTok is all about entertaining and engaging content, not pushing sales messages. Trying to sell too much on TikTok can turn away potential followers and customers. – Justin Kline, Markerly Inc.
15. Not Considering Other Platforms
Test your audience and make sure TikTok is the right platform to use for the program in question. There are a variety of avenues available—LinkedIn, Facebook, Instagram and more—so make sure TikTok is the best place to showcase your campaign; otherwise, it will fail. – Leeza Hoyt, The Hoyt Organization, Inc.
