business marketing ideas

West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Allied Global Marketing names Denise Parkinson as VP, business development | News

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press

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Top Tips to Level Up Multi-location Marketing for Your Business

Multi-location marketing is a strategic approach that businesses use to promote their brands, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.

One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help

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15 Missteps To Avoid When Using TikTok For Business Marketing

TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond.

Unsurprisingly, businesses are looking to tap into the platform’s popularity to reach its wide and youthful audience, including the younger generation of business leaders. But just because TikTok captures a big share of social media users doesn’t mean business marketing content posted to the site will automatically succeed; it’s still

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The Drums | Activision Blizzard’s Head Of Business Marketing’s Top 5 Predictions For 2023

As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed.

Whereas 2022 signaled a partial return to social normalcy given waning concerns around the pandemic, we enter 2023 with economic abnormality looming. Soaring inflation, crashes in the technology industry and the threat of a more durable recession have caused the broader consumer, marketing and technology landscape to adopt a less optimistic outlook.

And yet, as was the case during the depths of the pandemic, an otherwise negative set of circumstances allows

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Free Coaching Lesson You Can Use Instantly To Stand Out From The Crowd


You will notice a change of status in minutes!

I was stunned by how fast people walked when I first visited the City of London. It was a world apart from how I grew up in the furthest of south Europe, where we would take our time to enjoy the scenery and chat with people on the street almost every time we went somewhere on foot.

A fast walk is a sign of determination and is a habit of go-getters. These are people who know what they want, and they go for it without hesitation. This article will tell the

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Unicorn AI Startup Cresta Adds Marketing and Business Development Veterans to Leadership Team

PALO ALTO, Calif., Oct. 19, 2022 /PRNewswire/ — Crestathe leader in real-time intelligence for the contact center, today announced that it has bolstered its executive team with the additions of Scott Kolman as Head of Marketing and Adam Walton as VP of Business Development. Kolman will drive global marketing strategy and execution as Cresta continues to expand internationally, and Walton will expand Cresta’s partner program and spearhead new business and customer success initiatives.

“Scott and Adam brought decades of customer engagement experience to Cresta at an important time for our company,” said Zayd Six, CEO of Cresta.

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