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Brussels Sprout and Brown Rice Salad

Simple and flavorful sautéed Brussels Sprout and Brown Rice Salad that makes the proper facet dish loaded with garlic, brilliant lemon taste and crunchy walnuts!

This recipe is my tackle brussels sprouts, however make it a salad! This dish is garlicky, lemony and the nice and cozy fluffy rice tastes wonderful with the tender brussels sprout leaves and crunchy walnuts. I’m properly conscious that not everyone seems to be a fan of brussels sprouts (haters the place are you??), however I really discover this dish to be just a little extra palatable for many who do not actually love brussels when the leaves are separated extra like a salad. I calmly sautéed them in just a little olive oil and garlic, then tossed the brussels sprouts along with heat brown rice, crunchy walnuts and drizzled with some recent lemon juice + zest! Easy, but so scrumptious. You can additionally use my lemon dijon dressing on this salad as properly for much more taste!

Why You will Love this Recipe

Simple to make with only a few easy components.
Can simply be ready forward of time for fast meeting.
Makes an amazing vacation facet dish or perhaps a mild and flavorful lunch.
Wholesome and scrumptious!
Tremendous versatile and would style nice with some roasted butternut squash, dried cranberries or a wide range of different nuts.

Substances You will Want

Brussels sprouts – the star of this salad and you will wish to rinse them properly, trim off the ends and separate all of the leaves
Brown rice – you possibly can additionally use plain white rice, wild rice, quinoa and even cauliflower rice
Vegetable broth – this provides additional taste to the brown rice, however be at liberty to make use of hen broth and even water if that is all you might have available
Lemon – this brightens up the salad and you will wish to use the zest too!
Olive oil – I like to make use of an excellent olive oil that does not should be costly, simply be certain that it is cold-pressed and natural for essentially the most taste (for my part)
Garlic – you need to use recent chopped garlic or minced garlic from the jar
Salt and pepper
Walnuts – I made these candied walnuts which add a pleasant crunch to the salad and just a little sweetness, however you possibly can additionally use chopped pecans, almonds or cashews

Different Enjoyable Additions

Roasted butternut squash would style nice on this salad
A sprinkle of parmesan cheese
Dried cranberries or raisins
Different chopped nuts or pepitas
My lemon dijon herb dressing would style wonderful on this salad!
Added protein similar to chickpeas, shredded hen and even lentils
You can additionally swap the brown rice for some quinoa, wild rice or cauliflower rice

How one can Make this Brussels Sprout Salad

I simply love how easy it’s to throw this facet dish collectively, nonetheless I offers you one little warning. The ONLY time consuming half is chopping and separating all of the brussels sprout leaves. A bit little bit of a ache, however the finish result’s so price it and makes such a gorgeous facet dish!

Make brown rice. I made the brown rice proper in my On the spot Pot which is arms down my favourite technique to make brown rice as a result of it comes out completely fluffy each time and you’ll simply set it and overlook it. Be at liberty to make the brown rice utilizing no matter technique works finest for you.
Put together brussels sprouts. Wash and trim the brussels sprouts then separate all of the leaves. Alternatively, you possibly can merely simply chop up the brussels sprouts for extra of a shredded salad to hurry up the method, however I simply personally choose the look of the leafy brussels sprouts on this dish!
Saute. This not solely provides taste to the brussels sprouts, however makes that vibrant inexperienced coloration actually pop! Drizzle just a little olive oil in giant skillet and add brussels sprout leaves, garlic and season with salt and pepper. Sauté for only one to 2 minutes, simply sufficient to get them coated with garlic and warmed by way of. We would like a vibrant inexperienced coloration and an excellent crunch, not charred brown leaves!
Toss the salad. In a big bowl, combine collectively brussels sprouts, heat brown rice, walnuts and add lemon juice plus the zest. Season with further salt and pepper, as wanted, and luxuriate in!

Prepping and Storage

To Make forward: To prep this salad forward of time, cook dinner the brown rice and wash, trim and separate the brussels sprout leaves. Retailer the rice and brussels in separate containers and if you find yourself able to make the salad, merely heat up the brown rice and sauté the brussels sprouts with olive oil and garlic as per the directions.

To Retailer: This salad might be saved in a sealed, hermetic container for about 3 to 4 days within the fridge. Be at liberty to benefit from the salad chilly or re-heat it in a skillet or microwave for a bit.

Extra Brussels Sprouts Recipes You will Love

Hope you all get pleasure from this Brussels Sprout and Brown Rice Salad and if you happen to love this recipe as a lot as we do, please depart me a five-star ranking beneath and do not forget to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I like seeing all of your scrumptious recreations!

Prep Time: 10 minutes
Prepare dinner Time: 45 minutes
Whole Time: 55 minutes

Substances

1 cup raw brown rice
1 3/4 cups vegetable broth (or water)
1 tablespoon olive oil
3 cloves garlic, minced
4 cups brussels sprout leaves
1/4 teaspoon salt
1/4 teaspoon pepper
Juice of 1 lemon + zest
1/4 cup Candied Maple Walnuts

Directions

You can also make the brown rice in your On the spot Pot or in a medium saucepan on medium to excessive warmth, deliver vegetable broth and brown rice to a boil. Cowl, cut back the warmth to low, and simmer for 45 minutes till rice is cooked and vegetable broth is absorbed. Take away from the warmth and let it sit, coated for 10 extra minutes, then fluff with a fork.
Wash and trim the brussels sprouts then separate all of the leaves. Drizzle olive oil in giant skillet and add brussels sprout leaves, garlic and season with salt and pepper. Sauté for only one to 2 minutes, simply sufficient to get them coated with garlic and warmed by way of. We would like a vibrant inexperienced coloration and an excellent crunch, not charred brown leaves!
In a big bowl, combine collectively brussels sprouts, heat brown rice, candied walnuts and add lemon juice plus the zest. Season with further salt and pepper, as wanted, and luxuriate in!

Diet Details:

Serving Dimension: 1/4th of recipe
Energy: 278
Sugars: 4.2 g
Sodium: 225.7 mg
Fat: 9.8 mg
Saturated Fat: 1 g
Carbohydrates: 45.1 g
Fibers: 5.6 g
Proteins: 6.6 g

* Please observe that each one vitamin info are simply estimates. Values will differ amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.

ON24 Appoints Callan Younger as Chief Advertising Officer

SAN FRANCISCO & LONDON–(BUSINESS WIRE)–ON24 (NYSE: ONTF) at this time introduced Callan Younger as its subsequent chief advertising and marketing officer. She joins ON24 with deep expertise in enterprise B2B software program and constructing demand technology fashions that drive income progress. Younger will spearhead the group’s go-to-market technique, persevering with to broaden the momentum and adoption of the corporate’s digital engagement platform.

“We’re thrilled so as to add Callan to the management staff to additional our income progress technique,” mentioned Sharat Sharan, CEO of ON24. “Callan is an completed govt in scaling progress with a confirmed observe file of getting outcomes. Below her management, we imagine we won’t solely improve our personal gross sales and advertising and marketing groups, but additionally additional our mission to assist enterprises innovate their gross sales and advertising and marketing in a digital-first world.”
Younger has held international gross sales and advertising and marketing management roles at a number of enterprise B2B know-how firms. Most not too long ago, she was Government Senior Vice President of Advertising (CMO) at Experity, the place she guided the corporate towards a profitable exit. Previous to Experity, Younger led Demand Era for Anaplan the place she was chargeable for their international progress group together with enterprise growth, demand technology, account-based advertising and marketing, built-in campaigns and install-based advertising and marketing groups. Earlier in her profession, Callan held administration degree positions with Nice Bay Software program (acquired by Plixer), IDeaS Income Options and Siteimprove.
“ON24 has an impressive tradition of innovation excellence, and I’m excited and honored to be working alongside a staff that’s trusted for delivering a number one digital engagement platform,” mentioned Callan Younger. “ON24 is uniquely positioned to remodel how companies energy digital engagement throughout the enterprise.”
Join with Callan Younger on LinkedIn. To learn the way ON24 helps firms drive engagement, generate first-party information, and ship income progress with its main gross sales and advertising and marketing platform for digital engagement, go to ON24.com/platform.
About ON24
ON24 is a number one gross sales and advertising and marketing platform for digital engagement, delivering insights to drive income progress. ON24 serves greater than 2,000 clients worldwide, together with 3 of the 5 largest international know-how firms, 3 of the 6 largest US banks, 3 of the 5 largest international healthcare firms, and three of the 5 largest international industrial producers. Via interactive webinars, digital occasions, and customized content material experiences, ON24 offers a system of engagement powered by AI for companies to scale engagement, conversions, and pipeline to drive income progress. The ON24 Platform helps thousands and thousands of pros a month who’re totaling billions of engagement minutes per 12 months. ON24 is headquartered in San Francisco with international workplaces in North America, EMEA, and APAC. For extra info, go to www.ON24.com.
Ahead-Wanting Statements
This doc comprises “forward-looking statements” below relevant securities legal guidelines. In some instances, such statements might be recognized by phrases resembling: “count on,” “convert,” “imagine,” “plan,” “future,” “might,” “ought to,” “will,” and comparable references to future intervals. Ahead-looking statements embody specific or implied statements concerning our skill to attain our enterprise methods, progress, or different future occasions or situations. Such statements are primarily based on our present beliefs, expectations, and assumptions about future occasions or situations, that are topic to inherent dangers and uncertainties, together with the dangers and uncertainties mentioned within the filings we make occasionally with the Securities and Change Fee. Precise outcomes might differ materially from these indicated in forward-looking statements, and you shouldn’t place undue reliance on them. All statements herein are primarily based solely on info at present out there to us and communicate solely as of the date hereof. Besides as required by legislation, we undertake no obligation to replace any such assertion.

Usman and Muhammad Are Serving to Entrepreneurs Perceive Search engine optimisation Advertising with IMBH Advertising

Over time, digital advertising and marketing has develop into an integral a part of each enterprise advertising and marketing technique. You possibly can simply promote your model and attain various markets that comprise your target market. Nevertheless, your success with digital advertising and marketing is influenced by varied components. The technique and strategy you undertake considerably affect the success of your advertising and marketing marketing campaign. You additionally must have a well-defined motion plan influenced by your data and understanding of digital advertising and marketing ideas.

Sadly, not everybody could be a grasp of all trades. This creates the necessity to interact specialists or specialists within the area to information and enable you perform an efficient advertising and marketing marketing campaign. These specialists possess a wealth of details about the fast-paced nature of the sort of advertising and marketing, which is essential for achievement within the area.

Usman Chishti and Muhammad Ismail are two profitable entrepreneurs and digital entrepreneurs serving to manufacturers notice their success. The 2 share vital expertise on this planet of promoting, they usually joined forces to ascertain IMBH Advertising, a number one digital advertising and marketing firm within the nation. IMBH Marketing is named the go-to model for all of your on-line advertising and marketing wants providing varied companies, together with branding and social media administration.

An trade chief, IMBH Advertising stands out with its unparalleled methods and up to date Search engine optimisation data. They leverage this transformative expertise to assist manufacturers worldwide create the picture and visibility wanted to succeed in their target market. This consists of infusing new concepts and ideas dictated by ever-changing shopper wants and desires.

Since making their debut within the digital advertising and marketing area, Usman and Muhammad have helped hundreds of companies revamp their photos and drive gross sales. Usman, specifically, takes satisfaction in being an Search engine optimisation guru who helped over 500 pages acquire a first-page rating on Google. It is a vital milestone for the 2 who regularly innovate to remain abreast of promoting sector dynamics whereas serving to different manufacturers thrive.

Nevertheless, Usman and Muhammad additionally need entrepreneurs to know that advertising and marketing is rarely simple. A lot goes into creating and sharing the tales you learn. As an illustration, every social media submit ought to purpose at delivering a sure message to focus on shoppers whereas additionally providing worth to present clients. Nevertheless, not each marketer on the market could know this, which may contribute to failed campaigns.

“Constructing a thriving empire will not be simple, and there are a lot of challenges. However that does not imply it’s best to hand over. Many small companies are began from the underside and work their approach up. If in case you have a ardour for one thing, you shouldn’t let your present circumstances cease you from fulfilling that dream,” says Usman.

Usman and Muhammad are actually targeted on increasing their Search engine optimisation understanding to maintain up with the regularly rising competitors. They’re additionally devoted to leveraging their Search engine optimisation-based expertise to assist different entrepreneurs looking for to know the digital advertising and marketing idea. This consists of increasing IMBH Advertising into an internationally sought-after firm for all digital advertising and marketing wants. Their dream is to develop higher Search engine optimisation methods to assist entrepreneurs develop their manufacturers.

Members of the editorial and information employees of the Las Vegas Overview-Journal weren’t concerned within the creation of this content material.

Creamy Butternut Squash Mac and Cheese

This One Pot Butternut Squash Mac and Cheese is wealthy, additional creamy, and loaded with a lot unimaginable taste! Simply made in simply half-hour for a comfy weeknight dinner the entire household will love!

It does not get significantly better than wealthy and creamy macaroni and cheese on a comfy fall day, however do you know this dish is loaded with an entire pound of butternut squash?! Not solely does butternut squash add such a scrumptious taste to this mac and cheese, however it offers this dish such a lovely golden colour and makes the sauce additional silky clean and creamy! Healthful consolation meals at its best. Be at liberty to make use of gluten-free pasta to maintain this dish GF-friendly or dairy-free cheese to make this vegan.

Why You may Love this Recipe

Healthful dish simply made in simply half-hour!
The butternuts squash provides a lovely golden colour to his mac and cheese and makes the sauce additional creamy!
You solely want to make use of one pot which makes cleansing up a breeze.
Child-friendly! Choosy little eaters won’t ever know there are hidden veggies.

Substances You may Want

Butternut squash – the true star of this dish and you will want 1 lb of cubed butternut squash. You may use pumpkin and even acorn squash as nicely
Onion – this provides a lot taste and you should use a white or yellow onion
Garlic – you should use contemporary chopped garlic or minced garlic from the jar
Vegetable broth – I used a low sodium vegetable broth, however you could possibly additionally use rooster broth or any shares you’ve in your pantry. Water would work as nicely, however you’ll lose a few of the taste
Milk – I used almond milk, however any sort of milk will work on this recipe
Greek yogurt – provides a lift of protein and a few additional creaminess (if you haven’t any readily available you’ll be able to go away this out)
Cheese – I used freshly shredded sharp cheddar cheese, however gruyere, gouda and Monterey jack cheeses make nice choices as nicely. You simply desire a good melty cheese and be at liberty to make use of a mixture of cheeses on this if you would like. I extremely suggest getting a block of excellent high quality cheese and grating it your self versus buying a bag of pre-shredded cheese as contemporary grated cheese melts higher and it’ll forestall clumping
Pasta – you should use any sort of tubular pasta or shells on this mac and cheese as they’re excellent for holding onto that tacky sauce. I additionally love utilizing chickpea pasta too!
Contemporary thyme – that is non-obligatory, however provides some earthiness and taste. Contemporary chopped sage or rosemary would style nice too!
Salt + pepper

Tips on how to Minimize Butternut Squash

To make issues simpler when getting ready this recipe, you should purchase pre-chopped butternut squash proper from the shop. Nevertheless, not all shops carry pre-chopped squash so this is my easy methodology for peeling and slicing your personal butternut squash.

Begin by slicing off the underside portion of the squash. This helps stabilize the squash so you can begin peeling it. Be certain to have a superb vegetable peeler and work your approach down from the stem. Butternut squash pores and skin is skinny and clean so that is very easy to do!
Subsequent minimize off the stem and slice your squash in half longways utilizing a pointy chef’s knife. In case your squash is absolutely thick and exhausting to chop, you’ll be able to simply pop it within the microwave or oven to heat it up for a couple of minutes to make it simpler to slice via. Then simply scoop out all of the seeds and stringy elements utilizing a spoon.
Lay your halves minimize facet down on a slicing board and slices the squash into 1-inch cubes. You may need them to be as shut in measurement as doable in order that the squash cooks evenly. And that is it!

Tips on how to Make Butternut Squash Mac and Cheese

Prepare dinner butternut squash. In a big pot or dutch oven, warmth oil (or butter) over medium-high warmth and sauté the onion till aromatic and translucent, about 2 to three minutes. Add garlic and sauté for about 30 seconds then combine within the butternut squash, tossing with the onions and garlic. Pour within the vegetable broth and milk and let the whole lot come to a boil. Scale back warmth, cowl and let the butternut squash simmer for about 20 minutes, till squash is fork tender.
Boil noodles. Whereas the squash is simmering, carry a big pot of salted water to a boil. As soon as boiling, add pasta and prepare dinner in line with the package deal directions till al dente. Whereas your noodles are boiling and squash is simmering that is additionally a good time to shred your cheese.
Puree Butternut Squash. Add within the Greek yogurt, nutmeg, salt and pepper, then utilizing a hand immersion blender (10/10 suggest getting this useful little system!) or you could possibly switch the squash combination to an everyday blender or meals processor, mix till the combination is clean and creamy.
Combine collectively and serve! Drain the noodles and add them to the pot with the puréed butternut squash together with the shredded cheese. Combine nicely till the cheese is melted and the pasta is totally coated. Be at liberty so as to add just a little additional milk or vegetable broth to regulate the consistency and season with extra salt and pepper, as wanted. Sprinkle with contemporary thyme or different herbs, serve and luxuriate in!

Prepping and Storage

To Retailer: This butternut squash mac and cheese will final in your fridge in a sealed, hermetic container for 4 to five days. You possibly can simply reheat it within the microwave or stovetop for a fast, scrumptious meal.

To Freeze: If planning to freeze this mac and cheese, I like to recommend transferring to a casserole dish and letting it cool fully. Cowl tightly with foil and retailer within the freezer for as much as 3 months. When able to get pleasure from, let the mac and cheese thaw fully within the fridge. You possibly can both pop it within the oven till heated via or re-heat particular person servings within the microwave. You too can combine in a tablespoon or 2 of water so as to add some moisture again into the sauce, if wanted.

Extra Butternut Squash Recipes You may Love

Hope you all get pleasure from this Creamy Butternut Squash Mac and Cheese and for those who love this recipe as a lot as we do, please go away me a five-star score under and do not forget to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I like seeing all of your scrumptious recreations!

Prep Time: 15 minutes
Prepare dinner Time: 20 minutes
Whole Time: 35 minutes

Substances

1 tablespoon olive oil (or butter)
1 small onions, chopped
3 cloves garlic, minced
4 cups cubed peeled butternut squash
1 1/2 cups decrease sodium vegetable broth
1 1/2 cups milk of alternative
2 tablespoons plain Greek yogurt
1/2 teaspoon salt
1/2 teaspoon black pepper
2 cups freshly shredded cheese (I used sharp cheddar)
1 field (1 lb) raw noodles (I used cavatappi)
Contemporary thyme, garnish as desired

Directions

In a big pot or dutch oven, warmth oil over medium-high warmth and sauté the onion till aromatic and translucent, about 2 to three minutes. Add garlic and sauté for about 30 seconds then combine within the butternut squash, tossing with the onions and garlic.
Pour within the vegetable broth and milk and let the whole lot come to a boil. Scale back warmth, cowl and let the butternut squash simmer for about 20 minutes, till squash is fork tender.
Whereas the squash is simmering, carry a big pot of salted water to a boil. As soon as boiling, add pasta and prepare dinner in line with the package deal directions till al dente. Whereas your noodles are boiling and squash is simmering that is additionally a good time to shred your cheese.
As soon as the butternut squash combination is prepared, flip the warmth off and add within the Greek yogurt, nutmeg, salt and pepper. Utilizing a hand immersion blender (or you could possibly switch the squash combination to an everyday blender or meals processor), mix till the combination is clean and creamy.
Drain the noodles and add them to the pot with the puréed butternut squash together with the shredded cheese. Combine nicely till the cheese is melted and the pasta is totally coated. Be at liberty so as to add just a little additional milk or vegetable broth to regulate the consistency and season with extra salt and pepper, as wanted.
Sprinkle with contemporary thyme or different herbs, serve and luxuriate in!

Diet Details:

Serving Dimension: 1/eighth of recipe
Energy: 354
Sugars: 3.4 g
Sodium: 299.4 mg
Fat: 12.3 g
Saturated Fat: 6.3 g
Carbohydrates: 51 g
Fibers: 5 g
Proteins: 14.1 g

* Please notice that every one diet data are simply estimates. Values will fluctuate amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.

Advertising and marketing outcomes not shared with wider enterprise in fifth of huge corporations

Entrepreneurs in 19.1% of huge organizations admit the outcomes of promoting campaigns should not shared with their enterprise, inflicting half to really feel demotivated.

Having labored exhausting on a brand new marketing campaign it should really feel demoralizing when the corporate fails to speak the successes, or classes discovered, with the broader enterprise.

Furthermore, might this lack of communication be hampering the flexibility of entrepreneurs to develop their affect by proving the tangible worth of their work?

Advertising and marketing Week’s unique Language of Effectiveness Survey of 1,610 brand-side entrepreneurs reveals in 15.4% of companies the outcomes of promoting campaigns should not communicated to the broader firm.

This quantity rises to nearly a fifth (19.1%) inside giant organizations (250 workers and over) and drops to 11.3% in SMEs.

Some 17.2% of the entire pattern strongly agree they really feel demotivated when the successes of promoting campaigns aren’t actively communicated to the broader enterprise. An extra 32.9% of entrepreneurs agree, taking the mixed whole feeling demoralized to 50.1%.

Inside SMEs the variety of entrepreneurs feeling demotivated by the dearth of communication is barely greater at 50.9%, whereas in giant corporates this quantity dips to 49.3%.

When the outcomes of promoting campaigns are communicated with the broader enterprise, e-mail updates on key metrics are the most typical methodology (38.5%) utilized by the entire pattern, adopted by inside success tales/awards (38.3%) and divisional/model townhalls ( 30.2%).

Lower than a 3rd of CEOs see effectiveness evaluation

Greater than 1 / 4 of manufacturers favored discussing advertising success in firm townhalls (29.2%), whereas 27.1% opted to share the information in firm newsletters.

Not like their friends in giant organisations, SME entrepreneurs are most certainly to see the outcomes of campaigns communicated through e-mail updates (40.1%), adopted by the sharing of inside success tales or giving out of awards (35.8%).

SMEs favor sharing advertising success in company-wide townhalls (26.2%) over divisional/model townhalls (25.2%), whereas newsletters (23.4%) are the least most well-liked possibility.

Sharing inside success tales or giving out awards is the most well-liked (40.4%) methodology of speaking the outcomes of promoting campaigns in giant organisations, adopted by common e-mail updates detailing key metrics (37.1%) and divisional/model townhalls (34%).

Firm-wide townhalls are much less well-liked (30.5%), adopted by inside newsletters (29.9%).

The Language of Effectiveness Survey has already revealed the gaps in who sees the outcomes of promoting effectiveness. Lower than a 3rd (31%) of the brand-side entrepreneurs surveyed share effectiveness evaluation with the chairman or CEO, whereas only a fifth (20%) current the outcomes to board members.

Given the variety of companies failing to speak the outcomes of promoting campaigns, mixed with the gaps when it comes to who receives the data, there is a hazard entrepreneurs should not capable of construct a powerful sufficient enterprise case for his or her impression.

Affording themselves more room and time to share the outcomes of their work with the broader enterprise ought to allow entrepreneurs to display to their colleagues their means to drive development and lead on innovation.

Advertising and marketing Week can be concluding its concentrate on the Language of Effectiveness knowledge with a characteristic exploring the significance of sharing outcomes past the advertising division.

To learn all of the Language of Effectiveness content material thus far, click on right here

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including the bestseller “Logically Fallacious,” announced the release of his latest book “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing.” Notably, this book is a testament to the revolutionary power of AI, as Bennett wrote it almost exclusively with artificial intelligence, even crafting the marketing materials and the audiobook in his voice using AI technology.

Bennett’s background spans programming and technology, and he holds a PhD in Social Psychology. His diverse background and deep understanding of technology, human behavior, and self-publishing have uniquely positioned him to explore AI’s potential to transform business marketing. Bennett has used AI for various aspects of writing and marketing his new book, including creating the book description, keywords, selecting the categories, and even writing this press release.

“Artificial Intelligence, Real Profits” is a comprehensive guide designed to demystify AI-driven business marketing, providing actionable techniques and real-life examples. It aims to help entrepreneurs and marketers leverage the power of AI to maximize their profits and success. It’s not just about AI but about leveraging AI in a way that augments human creativity and productivity, as Bennett has demonstrated in creating this book.

Bennett demonstrates how AI can be a powerful tool, even transforming the publishing industry more profoundly than the internet has. “AI is going to change the publishing industry more than the Internet has. Mark my words,” said Bennett.

In this groundbreaking book, Bennett employed AI to assist in creating the topics and, through carefully crafted prompts, got the AI to write the book he envisioned. This innovative approach makes “Artificial Intelligence, Real Profits” stand out among other books in the field. “As an industry professional and a prolific author, it not only blows my mind that I created this book, all marketing materials, and audiobook (in my own voice) in about 8 hours, but that with the help of AI, this is probably better than anything I have written on my own,” Bennett added. “After all, who is more qualified to write about AI than AI?”

Bennett’s primary goal with this release is not just to sell more books, but to raise awareness about AI’s transformative potential in the publishing industry and to inspire other authors to explore the possibilities. He encourages readers to read the book and the media to contact him for interviews.

Company / Source: BookMarketing.pro
Contact Person Name: Bo Bennett
Email: [email protected]
Phone: 1 978 522 6530
Website/URL: https://www.BookMarketing.pro/

About Bo Bennett: Bo Bennett is the founder of BookMarketing.pro, a business that has been helping self-published authors for over a decade. He is also the author of over a dozen books, including the bestseller “Logically Fallacious.” His latest book, “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing,” explores the revolutionary potential of AI in business marketing and the publishing industry.

View original content to download multimedia:https://www.prnewswire.com/news-releases/groundbreaking-new-book-by-prolific-author-bo-bennett-a-deep-dive-into-ai-driven-business -marketing—written-by-ai-301852392.html

SOURCE BookMarketing. pro

2023 Business Marketing Predictions With Strategist Zontee Hou

Zontee Hou speaking about customer loyalty.

Zontee Hou

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of great content is results. Content has to serve the customer before it serves the company, and Zontee is truly one of the best in the world at making this happen,” offers Jay Baer, bestselling author of six marketing books.

Hou brings over 15 years of experience in the marketing industry to her work with brands ranging from the IMF to Fidelity to Caesars Entertainment. She was one of LinkedIn’s 16 Marketers to Follow in 2021 and she’s consistently named one of TopRank’s most influential content marketers and top B2B marketers.

“Zontee Hou guides our clients to content marketing excellence through expertise and precision. She takes a customer-centric approach which allows clients to be future-looking and confident in the strategic direction,” suggests Kelly Santina, President at Convince & Convert.

Hou has been a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York. And in a previous life, Zontee was also a podcaster, a crafts and hobbies personality, and has been seen on PBS and the Martha Stewart Show.

She shares how content consumption is converging, how brands can use content to achieve their goals, and the most important thing to remember about an audience.

Goldie Chan: You are immersed in the marketing world every single day. So I’d love to hear what you think will be the trend for the next year for 2023 or maybe even 2024.

Zontee Hou: It’s no secret that AI is changing the way we not only create content, but also how we parse and digest information at scale. We are at a moment when it’s possible for even small companies to access big data with relative ease and truly learn about their audiences. For example, you could go on ChatGPT and ask what’s most important to nurses when choosing the right shoes to buy or what Millennial pet owners value most in their pet insurance. The tool will summarize some of the most common considerations for you and give you context for each.

That fact, combined with the fact that customers rate personalization and emotional connection as vital to their customer experience expectations, means that content marketers must create messaging, content and resources that speak to our audiences’ specific needs and considerations. If your messaging and content don’t speak to particular psychographics, consideration stages, or past customer interactions, you’re missing out. That’s what my talk at this month’s MarketingProfs’ Shakeup B2B Virtual Conference will be about.

Whether you’re a B2B or B2C company, personalization and emotional resonance based on your audience’s unique situation has to be at the center of your marketing and your customer experience.

Chan: What made you interested in getting into marketing?

hou: My first job out of college, I worked in the marketing department for one of the biggest craft companies in the US, So I was in first wave podcasting, I had a top 10 crafts and hobbies podcast on iTunes from 2007 to 2013. I mean like really early podcasting. We were doing influencer marketing before there was a term for influencer marketing. We pioneered online virtual “make-along” events. It was a real opportunity to become grassroots in the world of content marketing before it was really a discipline—that shaped the way I look at content marketing now.

Because even though most of the work that I do is as an agency owner and a consultant, I’m really knowledgeable about how to actually create that content on the fly, with not much of a budget. So when I work with companies, I’m always talking to them about how we can really get the most out of that content to achieve their business goals. The reason that I really enjoy content marketing is that it’s about speaking to people in a way that’s truly valuable to them and focusing on their motivations, their behaviors, their needs.

Chan: How do you like to think about storytelling and how does it fit in with the content and the customer journey?

hou: What’s absolutely essential is that our content and our storytelling have to be audience-centric. If we’re not making the audience the hero of the story and then positioning the brand as a trusted advisor or a resource to the audience, then we’re really doing our audience a disservice because they don’t want to hear a story where the brand is the hero. That’s not interesting to them. That’s an advertisement. There is no value in content that does that.

There are so many brands that still don’t get that, and that drives me absolutely crazy because that content will never be something that people would share and pass along to someone else. People want to share and pass on information that serves them, that they relate to, that they identify with, that they see themselves in, that helps them to achieve something.

In addition to telling an audience-centric story, I also think it’s important for companies to think about how to measure their storytelling and customer journey. Data helps us tell a stronger story internally about what works and what doesn’t. It also helps us connect the dots about what resonates with our audience. If you’re not thinking about how the audience behaves based on what they’ve seen, heard, and touched, then you’re missing an opportunity to help them get more out of the brand relationship. Again, it goes back to this idea of personalization—customers want to engage with brands that understand where they’ve been and where they’re going next.

Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85 million active users, where she established partnerships with the likes of Netflix, Disney and Universal.

Prior to that she was head of entertainment category specialist for IT Media, integrating partnerships and new digital products with clients including Warner Bros, Searchlight and Paramount.

She also previously served as the entertainment director of global and UK for The Telegraph newspaper.

Allied’s team of specialists includes more than 400 people at 24 offices in North America, Europe, Asia Pacific and Latin America.

Earlier this year, C21TV gave C21TV his take on Web3 technology and the promise of the metaverse for entertainment versus the reality of present audience engagement.