Business Marketing

Who’s the viral Masters Girl? We found her in Lubbock

LUBBOCK, Texas– Texas Tech University freshman, Aaliyah Kikumoto, made headlines at the Masters Tournament Easter Weekend as the “The Masters Girl” as determined by the internet.

Prior to becoming a viral sensation, Kikumoto enrolled as a Business Marketing major and a proud member of the TTU Pom Squad.

She told EverythingLubbock.com she’s always wanted to be famous on social media for what she’s “best at.” Talking about dance and being ‘The Masters Girl” was a great start to that.

“I can continue all of this and continue growing and becoming…[a] really good

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Bird’s Nest Carrot Cake Cupcakes

Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies!

Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are not only delicious, but make such a great addition to your holiday table. These carrot cake cupcakes are made healthier with whole wheat pastry flour, shredded carrots, coconut oil in place of butter and naturally sweetened with maple syrup and applesauce. The cupcakes are topped

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Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press

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Twitter will kick nonpaying users out of its main feed

Twitter will soon display only tweets from Twitter Blue members in the algorithmically curated “For You” feed that users see by default, CEO Elon Musk has announced. The change will take effect from April 15—two weeks after Twitter is due to start removing the “legacy” blue checks from users who are merely notable and haven’t agreed to pony up $8 a month for Twitter Blue.

In other words, the next few weeks will see Twitter become a much more stratified service. It was already the case that Twitter Blue subscribers could post longer tweets than regular users, but now

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Skims Campaign Features ‘White Lotus’ Breakout Stars

Kim Kardashian’s shapewear brand, Skims, launched a campaign with stars of “The White Lotus.”
Engagement on the post has outpaced the typical response from fans.
A marketing professor outlines why the campaign works and what entrepreneurs can learn from it.

About six weeks after season two of “The White Lotus” concluded, the fan-favorite actors Simona Tabasco and Beatrice Grannò were featured in a lingerie campaign for Kim Kardashian’s shapewear brand, Skims.

On Monday, Kardashian shared images

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How Can We Stop Overthinking?

How many evenings have seemed endless due to the constant over-analyzing we do in our minds? If you belong to the category of “overthinkers”, you understand exactly what we mean. A simple and innocent thought can very easily become inflated and end up being a torture of our psychology. Most problems are created by ourselves in the first place, due to the fact that we often allow them to creep into us, focusing on the worst case scenario and not on their solution. This is how a person who analyzes everything functions. Except that in this case even an insignificant

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Top Tips to Level Up Multi-location Marketing for Your Business

Multi-location marketing is a strategic approach that businesses use to promote their brands, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.

One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help

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Who won in District 2 and District 4?

Boynton Beach residents decided the fate of one city commission seat during Tuesday’s municipal election, while the other was slated for a runoff.

As of 8 pm, 1,765 votes were cast — both by mail and in person — between the two races. Here are the results for the Boynton Beach city commission’s District 2 and District 4 seats:

District 2: Woodrow Hay, Mack McCray in runoff

Incumbent Woodrow Hay and former city commissioner Mack McCray — the top two vote-getters — will move to a runoff election. Neither is a stranger to Boynton Beach or the District 2 seat.

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