Business Marketing

Who’s the viral Masters Girl? We found her in Lubbock

LUBBOCK, Texas– Texas Tech University freshman, Aaliyah Kikumoto, made headlines at the Masters Tournament Easter Weekend as the “The Masters Girl” as determined by the internet.

Prior to becoming a viral sensation, Kikumoto enrolled as a Business Marketing major and a proud member of the TTU Pom Squad.

She told EverythingLubbock.com she’s always wanted to be famous on social media for what she’s “best at.” Talking about dance and being ‘The Masters Girl” was a great start to that.

“I can continue all of this and continue growing and becoming…[a] really good dancer that also is the Masters Girl.”

Kikumoto explained that the viral video came to be when she was waiting on a golfer to make his putt. She started laughing with her dad when she realized the cameras were on her.

She said golf has been an activity she and her family have done together since she was a child and started tagging along to the Masters with her father and grandfather last year.

Her parents showcased their pride for their daughter’s viral moment in a social media post that said “YAY!!! Repping Texas Tech!!! Go TTU Poms!!!! So proud of my hubby [Charles Kikumoto] and TTU Poms daughter Aaliyah!!!!”

  • Aaliyah Kikumoto at the Texas Tech vs West Virginia 2022 football game in Lubbock (Nexstar/Jason Davis)
  • Aaliyah Kikumoto at the Texas Tech vs West Virginia 2022 football game in Lubbock (Nexstar/Jason Davis)

She also said her friends on the pom squad wasted no time reminding her that she is in fact an internet celebrity when she returned to campus on Tuesday.

“All my friends [were] coming up like getting on a knee. They’re like, oh my goodness, it’s [the] Masters Girl. My friends were like flashing flashlights to like, pretend to be like paparazzi like it was just so funny.”

One of Kikumoto’s friends, Ava, told EverythingLubbock.com that she and some of the other girls have not given her a break since returning to campus after Easter weekend. She also said Kikumoto was one of the nicest and most upbeat people you could ever meet.

Kikumoto said she plans to spend the next four years on the TTU Pom Squad and working towards her degree.

Bird’s Nest Carrot Cake Cupcakes

Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies!

Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are not only delicious, but make such a great addition to your holiday table. These carrot cake cupcakes are made healthier with whole wheat pastry flour, shredded carrots, coconut oil in place of butter and naturally sweetened with maple syrup and applesauce. The cupcakes are topped with a delicious cream cheese frosting and toasted coconut making adorable “bird’s nests” with egg-shaped chocolate candies.

For these bird’s nest cupcakes, I wanted to go with a carrot cake to stay with the fun Easter theme, but you could of course make any type of cupcakes or frosting you’d like! However I highly recommend making these deliciously moist carrot cake cupcakes as I KNOW you won’t be disappointed! My 2 year old kept calling them “baby bird treats” and absolutely loved them.

Ingredients You’ll Need

  • Whole wheat pastry flour – I love baking with whole wheat pastry flour as it has all the nutritional benefits of whole grain flour while giving these cupcakes a light and fluffy texture. I highly recommend using this, but if you don’t have any on hand you could use white whole wheat flour or regular all-purpose flour
  • Baking soda + baking powder – these act as leavening agents to help the cupcakes rise
  • Carrots – you’ll need to grate about 2 medium carrots to get a healthy cup for this recipe, the grated carrot also helps keep these cupcakes moist
  • Applesauce – just a little bit of unsweetened applesauce in these cupcakes helps to reduce the amount of oil we need to use and also adds a little extra sweetness. You could also use a mashed banana as well
  • Coconut oil – this takes the place of butter in these cupcakes and helps make them moist and fluffy!
  • eggs – gives these muffins their structure and height
  • Sweeteners – I used a combination of coconut sugar along with some maple syrup to naturally sweeten these cupcakes without using refined sugar
  • Spices – a delicious combination of cinnamon, nutmeg, ginger and salt
  • vanilla – enhances the flavor in these cupcakes and tastes so good with the warm spices
  • Shredded coconut – this is what we’ll use to create the little “nests” on top of the cupcakes and make sure to use unsweetened shredded coconut that has longer strands, not coconut flakes that look more like chips
  • Cream cheese – this is needed to make the frosting! I like to set mine out about an hour before using so that it softens and is easier to whip

How to Make Carrot Cake Cupcakes

This recipe makes 12 cupcakes OR you could make 24 mini carrot cake muffins! You will make the batter the exact same way, you’ll just need to adjust the cooking time for the smaller muffins. Here’s how to make them!

  1. Mix dry ingredients. In a large bowl, whisk together the whole wheat pastry flour, baking soda, baking powder, coconut sugar, salt and spices, then set aside.
  2. Mix wet ingredients. In a separate bowl, whisk together grated carrot, eggs, applesauce, maple syrup, and vanilla until all combined. Then mix in the coconut oil, just make sure you melt the coconut oil first and let it cool before mixing with the rest of the ingredients.
  3. Make the batter. Add the wet ingredients to the flour mixture and mix with a spatula until just combined, being careful not to over-mix the batter. Divide the batter evenly between 12 muffin cups lined with cupcake liners (or you could spray them with non-stick spray), making sure to fill each cup about 2/3rds full. You could also make 24 mini muffins!
  4. BAKE! Bake the cupcakes at 350 degrees for 15 to 17 minutes, or until a toothpick is inserted clean then let the cupcakes cool in the pan for 5 minutes before transferring them to a wire rack. If baking mini-size muffins, bake at 350 for about 10 to 13 minutes. Next I’ll show you how to make the cream cheese frosting and assemble your bird’s nests!

How to Make the Bird’s Nests

While the cupcakes are cool, you can toast the coconut and make the cream cheese frosting!

  1. Toast the coconut. Toasting coconut adds such a robust, nutty flavor to otherwise plain coconut and gives these cupcakes a great texture! Start by adding the shredded coconut to a large dry skillet (no need for oil!) and cook over medium heat, making sure the coconut is in an even layer in the pan. Continuously stir the coconut in the skillet until golden brown and fragrant, being careful not to let the coconut burn.
  2. Make the frosting. In the bowl of your stand mixer (or you could use a hand mixer), combine softened cream cheese, maple syrup and vanilla and whip on high until smooth.
  3. Assemble the bird’s nests! Once your cupcakes are completely cool, frost each cupcake using a knife or spatula (no need to use a pastry bag to make them look pretty since we’re going to be coating them in coconut!) then sprinkle toasted coconut over each cupcake, pressing down slightly so that the coconut sticks to the frosting. Then place a little bit of frosting onto the bottom of each egg-shaped candy and press it into the center of each cupcake. You’ll need 3 candies per cupcake.

How to Store Bird’s Nest Cupcakes

The great thing about these cupcakes is that they taste even better the next day! Just make sure to store them in a sealed, airtight container and they will last for about a day on the counter then transfer them to your fridge for up to 4 to 5 days. If you’re making these for an Easter or Mother’s Day event, you can absolutely make them ahead of time!

More Recipes You’ll Love

Hope you all enjoy these adorable Bird’s Nest Carrot Cake Cupcakes and if you love this recipe as much as we do, please leave me a five-star rating below and don’t forget to tag me on Instagram using the hashtag #eatyourselfskinny! I love seeing all your delicious recreations!

  • Prep Time: 20 mins
  • Cook Time: 15mins
  • Total Time: 35mins

Ingredients

For the Cupcakes:

  • 1 cup whole wheat pastry flour
  • 1 tsp baking soda
  • 1/2 tsp baking powder
  • 1/4 cup coconut sugar
  • 1 tsp cinnamon
  • 1/4 tsp nutmeg
  • Pinch of ginger
  • 1/4 tsp salt
  • 1 cup grated carrots (about 2 medium carrots)
  • 2 eggs
  • 1/3 cup maple syrup
  • 1/4 cup unsweetened applesauce
  • 1 tsp vanilla extract
  • 3 Tbsp coconut oil, melted and cooled

For the Cream Cheese Frosting:

  • 8 oz block of cream cheese, softened
  • 1/4 cup maple syrup
  • 1/2 tsp vanilla

Toppings:

  • 1 1/2 cups unsweetened shredded coconut
  • 36 egg-shaped chocolate candies

Instructions

  1. Preheat oven to 35o degrees F and line a muffin pan with cupcake liners.
  2. In a large bowl, whisk together whole wheat pastry flour, baking soda, baking powder, coconut sugar, salt and spices; set aside. In a smaller bowl, whisk together grated carrot, eggs, maple syrup, applesauce and vanilla until all combined. Then mix in the coconut oil, making sure it’s melted and cooled before mixing with the rest of the ingredients.
  3. Add the wet ingredients to the flour mixture and mix with a spatula until just combined, being careful not to over-mix the batter. Divide the batter evenly between 12 muffin cups lined with cupcake liners (or you could spray them with non-stick spray), making sure to fill each cup about 2/3rds full.
  4. Pop the cupcakes in the oven and bake for 15 to 17 minutes, or until a toothpick inserted comes out clean, then let the cupcakes cool in the pan for 5 minutes before transferring to a wire rack.
  5. Toast the coconut. While the cupcakes are baking, add the shredded coconut to a large dry skillet (no need for oil!) and cook over medium heat, making sure the coconut is in an even layer in the pan. Continuously stir the coconut in the skillet until golden brown and fragrant, being careful not to let the coconut burn.
  6. Make the frosting. In the bowl of your stand mixer (or you could use a hand mixer), combine softened cream cheese, maple syrup and vanilla and whip on high until smooth.
  7. Once your cupcakes are completely cool, frost each cupcake using a knife or spatula (no need to use a pastry bag to make them look pretty since we’re going to be coating them in coconut!), then sprinkle toasted coconut over each cupcake ( about 2 Tbsp each), pressing down slightly so that the coconut sticks to the frosting.
  8. Place a little bit of frosting onto the bottom of each egg-shaped candy and press it into the center of each cupcake. You’ll need 3 candies per cupcake. Serve and enjoy!

Notes

*Please note the nutritional information does not include the chocolate candies as there are so many different types of candy you can use with varying calorie amounts.

Nutrition Facts:

  • Serving Size: 1 cupcake + frosting
  • Calories: 250
  • Sugar: 8.1g
  • Sodium: 218.2 mg
  • Fats: 17.1 g
  • Saturated Fat: 13.3 g
  • Carbohydrates: 23.1 g
  • Fibers: 3 g
  • Proteins: 3.5 g

* Please note that all nutrition information is just estimates. Values ​​will vary among brands, so we encourage you to calculate these on your own for the most accurate results.

Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press release below:

Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Activate, Powered by Snowflake, Gives Marketing Teams Direct, Easy, & Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments

NEW YORK – Jan. 24, 2023 – Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom audiences by unifying customer data from their Cloud Data Warehouse (CDW) along with additional sources. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of customer acquisition costs, lifetime value, and more to help drive faster revenue growth.

Companies are storing increasingly large amounts of data in their data warehouses and data lakes, but today’s marketing tools were built on legacy architecture that cannot integrate with or leverage data in a CDW. Simon Activate is purpose-built for the Cloud Data Warehouse and uses zero-ETL technology to offer an accessible and transparent data architecture. Unlike other solutions, Simon Activate is not limited to a data warehouse for audience-building, and the identity resolution capabilities of Simon’s CDP allows users to combine data from their other sources into single, complete customer profiles. Its intuitive, marketer-friendly UI makes it simple to create hyper-targeted customer segments from a large volume of data to power and improve the performance of campaigns across their top channels.

“It was a deliberate decision to build Simon Activate on Snowflake and the greatest benefit we’ve seen is that it has allowed us to better integrate with CDWs in a way other CDPs/Martech tools that were built on legacy architecture cannot,” said Jason Davis, CEO, and founder of Simon Data. “Additionally, it has allowed us to build new products, such as Simon Activate, at the speed as new customer needs and pain points arise.”

“Simon Data’s mission aligns with where we see the modern marketing data stack heading,” said Denise Persson, Chief Marketing Officer at Snowflake. “In 2023, marketers will face even more pressure to achieve higher ROI and deliver better customer experiences. It is critical to build a solid data foundation for your marketing engine. Simon Activate, Powered by Snowflake, provides simple, powerful capabilities that demonstrate what building your marketing stack on the Snowflake Data Cloud can unlock for joint customers.”

Industry-leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

Simon Activate allows leading online fashion destination, ASOS, to create and send advanced segments to its marketing cloud that it otherwise could not have. Simon integrates with multiple third-party vendors to combine previously siloed data, provide a single view of each customer and incrementally increase revenue.

“Simon Activate’s entire toolchain is seamless, purpose-built, and equips our marketing team with a complete and accurate customer 360,” said Ashley Fisher, Head of Technology, ASOS. “Simon Data’s Snowflake architecture has transformed our ability to deploy targeted marketing campaigns by allowing our marketers to launch campaigns in a matter of minutes. Now our overall program is more segmented, more personalized, and ultimately, much higher performing than that of our existing legacy architecture.”

About Simon Data

Simon Data empowers marketing teams with the only purpose-built Customer Data Platform (CDP) to increase campaign performance through faster, more precise segmentation and personalization. Simon Data enables brands to break free from outdated architecture that makes data hard to access and deploy. That’s why Tripadvisor, Equinox, jetBlue, ASOS, Venmo and many others count on Simon Data to connect with consumers. Low code, the Simon Data Platform is designed for use by marketers – turning them into data scientists. Simon Data is a 2022 Built-In Best Places to Work, Great Places to Work Certified, and is an 8-time G2 Leader in the CDP space. To learn more, visit www.simondata.com.

For More Information:

Jennifer Yoder

[email protected]

408.656.0979






Twitter will kick nonpaying users out of its main feed

Twitter will soon display only tweets from Twitter Blue members in the algorithmically curated “For You” feed that users see by default, CEO Elon Musk has announced. The change will take effect from April 15—two weeks after Twitter is due to start removing the “legacy” blue checks from users who are merely notable and haven’t agreed to pony up $8 a month for Twitter Blue.

In other words, the next few weeks will see Twitter become a much more stratified service. It was already the case that Twitter Blue subscribers could post longer tweets than regular users, but now they will also have exclusive access to the platform’s primary amplification system. (Disclosures: Like many journalists, I have for many years been granted a blue tick to verify the authenticity of my account; and as I won’t pay for the new kind of blue tick, I will rejoin the unwashed masses come Saturday. Life is hard.)

There’s a rich irony in Musk’s Twitter planning to algorithmically suppress the output of certain kinds of accounts—in this case, those belonging to people who cannot or will not pay. In the parlance popularized by people like Elon Musk, this is what is known as “shadowbanning.” It was apparently a very bad thing to do—until it wasn’t.

Musk’s justification for making the change—that it’s “the only realistic way to address advanced AI bot swarms taking over”—is also highly debatable. There’s already evidence to suggest that Twitter’s shift to paid verification has helped pro-Russian accounts circulate disinformation, and that the company has approved dodgy bots as Twitter Blue subscribers.

That said, bots are a real problem, and the explosion in easily accessible AI capabilities will quickly make them harder to spot and therefore more dangerous. All social platforms have a major AI bot challenge on their plate, so Twitter’s success or failure in tackling the issue through paid verification will prove instructive, one way or the other.

Similarly, we are about to learn the true value of the Twitter Blue tick. If it turns out that the masses love seeing a stream of tweets from people who have paid to promote their thoughts, then everyone’s a winner. Alternatively, it may turn out that those with deeper pockets don’t necessarily produce the most scintillating content, in which case people will either switch to the Following feed—embarrassing for Musk and for Twitter Blue subscribers, as it takes a lot to make most people shun defaults—or just stop using Twitter so much, which would make the service less attractive to advertisers. Either way, there will be implications for Twitter’s revenue streams.

I’m keen to know your thoughts on this one—personally I wouldn’t be caught dead paying to amplify my tweets, but then again I’m a late Generation Xer who still sees “selling out” as a bad thing—so drop me an e-mail or a tweets on the subject, if you feel so inclined.

David Mayer

Data Sheet’s daily news section was written and curated by Andrea Guzman.

NEWSWORTHY

A TikTok ban would leave a hole in businesses’ marketing strategies. TikTok has helped companies discover what’s trending and use it to inform strategy. But a TikTok ban would cause the reach and revenue of small-business owners to take a hit. For Melissa Chapman, CEO of production company Jungle Creations, the app is a powerful way to boost the cultural relevance of brands. “No other platform does this as successfully,” Chapman said.

Alibaba’s restructuring. China’s online commerce leader Alibaba has announced plans to transform into six business units, splitting up the $250 billion empire cofounded by Jack Ma 24 years ago. The move will separate businesses like Alibaba’s cloud business and its digital media group, and analysts told Bloomberg that the breakup could result in several initial public offerings. In early New York trading Tuesday, its US-listed shares jumped 12%.

Changing of the guard at Lyft. The trend of tech founders stepping back from the CEO role at their companies, which has included Netflix’s Reed Hastings and Amazon’s Jeff Bezos, continued on Monday when Lyft CEO Logan Green announced that he and cofounder John Zimmer were moving into non-executive roles on the board of directors. The duo will be replaced by David Risher, a former Amazon executive, in the CEO role. The leadership change comes as Lyft has seen its ride-hailing business rival Uber continue to steal market share in the US and as the company continues to lose money.

ON OUR FEED

“We have not yet seen a lot of evidence that our constituents should be putting their money in these speculative tokens unless they are prepared to lose all their money.”

—Harriett Baldwin, chair of the UK’s Treasury Select Committee, on the government’s announcement that it is no longer producing a non-fungible token for sale through the Royal Mint

IN CASE YOU MISSED IT

Elon Musk takes a shot at Bill Gates in ongoing feud, saying the Microsoft founder’s understanding of AI is ‘limited,’ by Eleanor Pringle

The crypto industry enlisted an unlikely champion in its crusade against the SEC: An ex-Coinbase manager convicted of insider tradingby Leo Schwartz

Uber Eats pares its menu and removes thousands of virtual brandsby Chris Morris

SVB staff claim they got up to 50% of their salaries in company equity—now some may have have lost millions in its collapseby Eleanor Pringle

Sam Bankman-Fried bribed Chinese officials to the tune of $40 million as he got desperate about frozen Alameda funds, new DOJ charge claimsby Leo Schwartz

BEFORE YOU GO

Amazon Sidewalk is here. Amazon is now shipping kits for Sidewalk, its long-range wireless network that connects Internet of Things devices. Accessible to 90% of the US population, Amazon says that a mobile software development kit for iOS and Android devices will speed up integration of Sidewalk technology into developers’ mobile apps, and a separate tools app will help users debug and troubleshoot in the field. Dave Limp, senior vice president of Amazon Devices and Services, said the team has rapidly built out the network since it was announced in 2019. “Many types of connected devices have been limited by the range of Wi-Fi and the cost of cellular technology, which has hindered the ability to connect devices such as environmental sensors, leak detectors, and smart locks,” Limp said. “Sidewalk is designed to provide a secure, low-cost way to invent and connect a whole new range of devices, and we can’t wait to see what the developers build.”

This is the web version of Data Sheet, a daily newsletter on the business of tech. Sign up to get it delivered free to your inbox.

Skims Campaign Features ‘White Lotus’ Breakout Stars

  • Kim Kardashian’s shapewear brand, Skims, launched a campaign with stars of “The White Lotus.”
  • Engagement on the post has outpaced the typical response from fans.
  • A marketing professor outlines why the campaign works and what entrepreneurs can learn from it.

About six weeks after season two of “The White Lotus” concluded, the fan-favorite actors Simona Tabasco and Beatrice Grannò were featured in a lingerie campaign for Kim Kardashian’s shapewear brand, Skims.

On Monday, Kardashian shared images and a video on Instagram of the women, who played Lucia and Mia on the show, for her company’s Valentine’s Day collection. The duo, who starred alongside powerhouse actors like Jennifer Coolidge and Aubrey Plaza in the Emmy-winning series, quickly became beloved characters among viewers, including Kardashian.

“I watched The White Lotus and had to have my girls!” Kardashian wrote in the caption of the Instagram post kicking off the campaign.

Kim Kardashian Instagram posts

Kim Kardashian posted the campaign to her Instagram account.

screenshot, Instagram.com/kimkardashian/



Skims’ inaugural Instagram post for the campaign garnered more than 45,000 likes, while other posts on Skims’ Instagram profile have typically gotten 2,000 to 6,000 likes. The TikTok video campaign has more than 1.1 million views, compared to the brand’s usual range of 30,000 to 70,000 views.

“Part of what the Skims brand represents is real, everyday women use this product to uplift themselves,” said Jared Watson, an assistant professor of marketing at New York University’s Stern School of Business. “Now more than ever, what’s aspirational to many is not necessarily perfection.”

Watson added that with this campaign, Skims is leveraging characters who are both relatable and aspirational to evoke that perception of the product.

Here’s why the latest Skims campaign works and what other business owners can learn for their brand marketing, according to Watson.

Relatability and emotion contributed to the campaign’s virality

@skims This Valentine’s Day, everybody’s wearing SKIMS. Introducing breakout stars and real life best friends Simona Tabasco and Beatrice Grannò together for #SKIMS ♬ original sound – SKIMS

Watson said the relationships we build with onscreen talent are what makes campaigns like Kardashian’s so effective.

“Parasocial relationships are one-way relationships we form with people on television or on the internet where it feels like we know them,” he said. “That’s what Skims is doing fantastically here. For fans of ‘The White Lotus,’ we feel this source of pride, like ‘here’s our friend getting a platform.'”

Watson speculated that most of the campaign’s value would be in the form of a new or strengthened affinity for the Skims brand from customers. He added that while it’s too early to tell whether the campaign is a financial success for Skims, it’s likely to increase traffic to the brand.

Fans of “The White Lotus” are likely checking in on their favorite stars on social media, which could lead them to engage with the Skims campaign to feel even more connected, he said.

Joining cultural conversations can help businesses of all sizes

To be sure, Kardashian, who has an estimated net worth of $1.8 billion, has the social and financial capital to convince major players to join her ad campaigns; for example, the former Victoria’s Secret supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel modeled for Skims last year.

But business owners with smaller budgets can find other ways to engage in cultural conversations to support their marketing, Watson said.

For example, pizza chain & pizza sends out marketing text messages pegged to pop-culture headlines that also correspond to sales promotions, he added. Small-business owners can mirror this strategy for events like the Super Bowl or a highly anticipated episode of television to attract customers.

What’s more, sharing timely posts on social media that are related to these moments is another way to organically draw more social engagement to your brand’s page.

“You’re not going to be able to emulate the reach of Kim Kardashian overnight,” he said. “But you are able to contribute to these pop-culture conversations.”

How Can We Stop Overthinking?


How many evenings have seemed endless due to the constant over-analyzing we do in our minds? If you belong to the category of “overthinkers”, you understand exactly what we mean. A simple and innocent thought can very easily become inflated and end up being a torture of our psychology. Most problems are created by ourselves in the first place, due to the fact that we often allow them to creep into us, focusing on the worst case scenario and not on their solution. This is how a person who analyzes everything functions. Except that in this case even an insignificant event is capable of turning it into a stressful situation.

Why is this happening to me?

It’s a question everyone asks themselves. In general, overthinking is considered common in most of us, as we tend to think about how a situation can develop, what emotions it will bring us, how we will manage it if it actually happens, focusing mainly on the future. Certainly, it is good to keep possible versions in our subconscious, but always in moderation. If you get to the point where you focus more on the thoughts of your imagination, then it means that you are not in full control.

This habit – overthinking words, behaviors, circumstances – does not have a positive effect on our mental health. In fact, it is particularly threatening for us, but also for our interpersonal relationships. It puts us in an emotional lethargy and overwhelms us with anxiety to the maximum extent, where we are unable to find a way out. So, we destroy a piece of our well-being and slowly enter into a process of questioning those around us, which does not allow us to enjoy our everyday moments.

The tricky part comes when, while we recognize how much harm we are doing to ourselves, we still don’t try to improve it. We believe that we cannot get rid of it and choose to simply accept the situation. That is exactly where the biggest mistake is. There is always room for improvement, progress never stops. What we are depends on us. It is up to us to decide how we will continue to live. Full of inexplicable – chaotic thoughts or mentally peaceful?

Stay busy

The more you choose to spend time alone lying on the couch at home, the harder it will be to break this habit. Invest in your daily routine and create a schedule of things you enjoy. Surely work helps the mind to forget, but what happens afterwards? Make sure you spend quality time with friends, exercise, take care of yourself, try new activities. In this way, you will slowly stop focusing on negative thoughts, as your mind will be occupied with pleasant situations. Once a reasonable period of time has passed, you will find that no matter what you do, you have managed to reduce it significantly.

Get rid of toxicity

Many times a factor that pushes us into this habit is people in our close circle, who only create negativity for us. Be it family members, friends, or even our partners, if you find yourself surrounded by such people, then it is necessary to get rid of them. They put you through this process because of the immense insecurity they make you feel. The social environment is extremely important and affects our psychology much more than we think. Those of you who have been in toxic relationships, you find when you leave that your mind calms down and that chaos no longer prevails in you.

Accept that not everything can be controlled

Overthinking everything is a way to protect ourselves from any actions that are likely to happen. This is clearly not possible. What the future holds is unknown. Let’s come to terms with the idea that whatever is to be done, will be done.

Make peace with the past

Have you ever wondered when it started happening to you? Perhaps an experience that costs you, such as a betrayal, prompts you to analyze your thoughts so that you will not be disappointed again. In this case, you should look into the matter more deeply. If we do not forgive past mistakes, we will not be able to move forward. Therefore, identify the source of the problem and look for ways to put a permanent end to it. In this context, the contribution of a psychologist can help show you the way to prosperity.

Top Tips to Level Up Multi-location Marketing for Your Business

Multi-location marketing is a strategic approach that businesses use to promote their brands, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.

One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help you increase your ROI and marketing efforts to attract more customers. However, by implementing a multi-location marketing strategy, your business can increase visibility, reach more customers, and drive more sales.

Explorer horizon software for multi-location marketing:

Explorer horizon is powerful software that allows you to easily manage your multi-location marketing efforts from one central platform. With Adplorer horizon, you can create and publish location-specific content, track your marketing campaigns, and analyze your results all in one place. this multi-location marketing software is a must-have for any business looking to level up its business. Here are some ways that Adplorer can help your company:

  • Centralized management: This platform allows you to manage all of your locations’ marketing efforts from one central platform, making it easy to keep track of your campaigns, analyze your results, and make adjustments as needed.
  • Location-specific content creation: Horizon software enables you to create and publish location-specific content, such as social media posts, email campaigns, and promotional materials, making it easy to connect with customers on a more personal level.
  • Campaign tracking and analysis: With the help of this software to track your marketing campaigns and analyze your results, you can see which campaigns are performing the best and make adjustments as needed.
  • Brand consistency: Adplorer horizon helps you maintain a consistent brand across all of your locations by providing a centralized system for managing your brand assets, such as logos, colors, and messaging.
  • automation: This software has automation capabilities that can automate some of your marketing tasks, such as scheduling social media posts, sending follow-up emails, and creating reports. This can save you time and resources.
  • Data-driven insights: Offer analytics and insights features that can give you a better understanding of your customers and help you make data-driven decisions.

Utilize Local SEO:

Multi-location businesses can use local SEO to increase their visibility and attract ore customers. These businesses can increase their visibility in local search results by optimizing their websites for local searches.

  • You should create a landing page for each business. These pages should contain detailed information about each location and can be used to attract customers looking for businesses in the area.
  • You should create a Google My Business Page for each location: This is another important aspect of local SEO for multi-location companies. Customers will be able to easily find information such as hours of operation, reviews, contact details, and other pertinent details such as contact details.
  • Optimize Every Location Page: Local SEO is essential for this kind of business. It is crucial to optimize every location page for search engines in order to boost local SEO. You can do this by using location-specific keywords.
  • ReviewCare: A positive review can increase visibility in search results. Multi-location businesses should encourage customers to leave reviews on sites like TripAdvisor, Yelp, and Google. Businesses can increase their customer base by taking care of their reviews.
  • Do not forget to check your SEO report every month: Businesses with more than one location need to track and monitor their local SEO efforts. Businesses can improve their Local SEO by reviewing their SEO reports each month.

invest in social media:

Social media makes multi-location marketing possible. Social media platforms, such as Instagram, Twitter and Facebook, allow you to interact with your customers in a more personal way and offer you the opportunity to reach a wider audience. By creating a customized social media strategy for each area, you can personalize the customer experience and increase sales.

It can be challenging to develop a social strategy that includes multiple locations. It is essential to maximize your multi-location marketing efforts. These tips will help you create a social media strategy that works for all locations.

  • Create a content calendar. A content calendar will help you plan and organize your social media posts. This will ensure that your location shares timely, relevant content that aligns with your marketing goals.
  • Create content that is specific to your location. Each location has its own unique characteristics and audience. You should create content that is specific to each location, such as news, promotions or events. This will enable you to build a deeper relationship with your customers.
  • User-generated content can be used: Customers should encourage customers to share their experiences via social media with your locations. These posts can be shared on all social media channels in your area to build trust and credibility with potential customers.
  • Social media advertising: You have the option to target specific geographic locations to reach customers in each region.
  • Monitor your performance and track it: Social media analytics tools allow you to monitor all of your social media performance from any place. This will help you identify which elements are performing well and which are not. This will allow you to make adjustments and improve the strategy.

Define your target market

Before you start marketing your business, it’s essential to define your target market. Identifying who your ideal customer is will help you create marketing campaigns that will resonate with them. By understanding your target market’s needs, preferences, and pain points, you can create marketing messages that speak directly to them.

Develop a consistent brand identity

Having a consistent brand identity across all of your locations is essential for building trust and credibility with your customers. This includes everything from your logo, color scheme, and messaging to the way you interact with customers on social media. By maintaining a consistent brand identity, you’ll create a strong and recognizable brand that customers will remember.

Final Words

In conclusion, multi-location marketing can be challenging, but with the right tools and strategies, you can level up your efforts and attract more customers to your business. By using marketing automation software, defining your target market, developing a consistent brand identity, utilizing local SEO, and investing in social media, you’ll be well on your way to success.

Who won in District 2 and District 4?

Who won in District 2 and District 4?

Boynton Beach residents decided the fate of one city commission seat during Tuesday’s municipal election, while the other was slated for a runoff.

As of 8 pm, 1,765 votes were cast — both by mail and in person — between the two races. Here are the results for the Boynton Beach city commission’s District 2 and District 4 seats:

District 2: Woodrow Hay, Mack McCray in runoff

Incumbent Woodrow Hay and former city commissioner Mack McCray — the top two vote-getters — will move to a runoff election. Neither is a stranger to Boynton Beach or the District 2 seat.

With all precincts reporting, Hay captured 36% of the votes (293 ballots) while McCray secured 42% (345 ballots).

Woodrow Hay

Hay, a resident of Boynton Beach for more than five decades, was first elected to the commission in 2007 before serving two consecutive terms and then running again in 2020. He also served as the interim major for more than a year starting in early 2012, after police arrested the former major, Jose Rodriguez, on corruption charges.