Business Marketing

2023 Business Marketing Predictions With Strategist Zontee Hou

Zontee Hou speaking about customer loyalty.

Zontee Hou

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

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4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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Level Up Your Presentations With Cutting-Edge Immersive Technologies

By Vikas Agrawal, co-founder at Infobrandzan elite team of visual communication experts taking content marketing to the next level.

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Immersive technologies create a sense of presence in a simulated environment or augment the real world with digital elements. They are being increasingly used to create immersive presentations for entertainment, education, training, communication and marketing. And that’s not surprising. Immersive technologies can make presentations gripping and engaging while simplifying complex or abstract concepts manifold.

This is reflected by the global immersive technology market size, which was valued at USD 21.66 billion in 2021 and is expected to grow exponentially

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West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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How Shay Mitchell Turned Her Penchant for Travel Into a Full-Fledged Business

shay mitchell office hours — Shay Mitchell on Turning Her Hobby Into a CareerHearst Owned

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In ELLE.com’s monthly series Office Hours, we ask people in powerful positions to take us through their first jobs, worst jobs, and everything in between. This month we spoke to actress, model, entrepreneur, and mother of two Shay Mitchell, who is not only celebrating five years of her travel brand Béis, but a just-launched kids collection. (Béis translates to “beige,” after a beige bag Mitchell used to travel with.) “It

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Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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Cincinnati Hills Christian Academy names Calvin Renfroe new head football coach

Calvin Renfroe was named new head football coach at Cincinnati Hills Christian Academy after seven years as an assistant coach at Olivet Nazarene University in the NAIA.

Cincinnati Hills Christian Academy has hired Calvin Renfroe as its new head football coach.

Renfroe is currently the offensive coordinator, quarterbacks coach and recruiting coordinator at Olivet Nazarene, an NAIA school in Bourbonnais, Illinois. He has been there for seven years.

Prior to that, he was offensive coordinator and QB coach for five seasons at Johnson Ferry Christian Academy, a private high school in Georgia. He helped that team to one state championship

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An In-Depth Guide For Every Business Owner Today

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade.

Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing.

Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization.

So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals.

These

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