As you doubtless heard, a court docket in Baltimore lately set Adnan Syed free. For many people who listened to the primary season of the podcast “Serial” method again in 2014 and discovered of the story of Adnan’s odd homicide conviction, it appeared like justice was lastly served.
“Serial” was fascinating for an additional motive as effectively: The present launched podcasting into the stratosphere.
Definitely the lone advertiser originally of that season, MailChimp, by no means anticipated to be a part of a cultural phenomenon, however little doubt it was pleased it was. To this point, the primary two seasons of “Serial” have been downloaded – look ahead to it – 340 million occasions.
And that simply received issues began. To say podcasts are sizzling now could be an understatement. Take into account these stats from Edison Analysis:
- “Every week, extra People hearken to podcasts than have Netflix accounts: In 2021, 80 million People (had been) weekly podcast listeners. There at the moment are 10 million extra weekly podcast listeners than the 69 million Netflix account homeowners within the US”
- Podcast listeners have grown nearly 30% up to now three years.
- Podcast listeners tune in a median of eight reveals per week.
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Backside line: Podcasting works, is widespread and is simply getting extra so. It will get your identify, enterprise and model on the market and it does so in a method that’s distinctive and memorable, which may be very tough to do on this media-saturated world.
For small companies, that is nice information as a result of podcasting is a robust and inexpensive technique to entice new purchasers and clients. Particularly, there are two methods to make use of podcasts to develop your online business.
- You can begin your individual podcast.
- You possibly can promote on another person’s present.
Let’s take a look at each:
Must you begin a podcast?
There are many good causes to take action:
- It builds the model. With so many individuals listening to podcasts at this time, internet hosting a present can assist set up you as a thought chief and thus is a good way to get you and/or your online business in entrance of an entire new viewers.
- It is a superb technique to community. That very same Edison Analysis survey states that podcast listeners hearken to a complete present 85% of the time. The place else do you get somebody’s uninterrupted on-line consideration 85% of the time? Proper, nowhere. Furthermore, in case your present is one the place you’ll interview trade specialists then that could be a highly effective technique to, effectively, meet trade specialists.
- It is easy and inexpensive. There are two methods to launch and run a podcast. You possibly can both do it your self or rent somebody that will help you. Each are fairly simple and inexpensive.
Let’s begin with the latter first. That is how I did my previous podcast. I had a terrific podcast producer who booked company and did all of the tech stuff. We file the present and interviews in his studio, he edited it after which uploaded it to iTunes, my website, Stitcher and so forth.
The opposite technique to go is do-it-yourself. Right here, it’s good to select the best app that works for you, spend money on some fundamental sound tools (like a terrific mic) and begin recording. Your choices are:
- Storage Band (on a Mac)
- Adobe Audition
Promoting on another person’s podcast
I like this feature too, in actual fact, nearly extra as a result of it’s simply so potent. If the excellent news of podcasting is that it’s so widespread, the unhealthy information is that it’s so widespread. Launching your individual present and getting seen is doable, sure, however it takes effort and time.
Within the different, you possibly can merely discover a present that caters to your viewers and promote there. That present has already executed all of the heavy lifting, and but, as a result of it’s such a distinct segment viewers, the charges needs to be very affordable.
So no, you’ll doubtless not develop into the following MailChimp on the following Serial, however who cares? Podcasting is the longer term.
Steve Strauss is a well-liked speaker, legal professional, and the bestselling writer of 18 books, together with his newest, “Your Small Enterprise Growth.” Just lately named by SCORE as the highest small-business champion within the nation, you possibly can be taught extra about Steve and the Strauss Group at MrAllBiz.com, get extra ideas at Planet Small Enterprise and join with him on Twitter at @SteveStrauss and on Fb at PlanetSmallBusiness.