By sampay SAN FRANCISCO & LONDON–(BUSINESS WIRE)–ON24 (NYSE: ONTF) at this time introduced Callan Younger as its subsequent chief advertising and marketing officer. She joins ON24 with deep expertise in enterprise B2B software program and constructing demand technology fashions that drive income progress. Younger will spearhead the group’s go-to-market technique, persevering with to broaden the momentum and adoption of the corporate’s digital engagement platform.
“We’re thrilled so as to add Callan to the management staff to additional our income progress technique,” mentioned Sharat Sharan, CEO of ON24. “Callan is an completed govt in scaling progress with a confirmed observe file of getting outcomes. Below her management, we imagine we won’t solely improve our personal gross sales and advertising and marketing groups, but additionally additional our mission to assist enterprises innovate their gross sales and advertising and marketing in a digital-first world.”
Younger has held international gross sales and advertising and marketing management roles at a number of enterprise B2B know-how firms. Most not too long ago, she was Government Senior Vice President of Advertising (CMO) at Experity, the place she guided the corporate towards a profitable exit. Previous to Experity, Younger led Demand Era for Anaplan the place she was chargeable for their international progress group together with enterprise growth, demand technology, account-based advertising and marketing, built-in campaigns and install-based advertising and marketing groups. Earlier in her profession, Callan held administration degree positions with Nice Bay Software program (acquired by Plixer), IDeaS Income Options and Siteimprove.
“ON24 has an impressive tradition of innovation excellence, and I’m excited and honored to be working alongside a staff that’s trusted for delivering a number one digital engagement platform,” mentioned Callan Younger. “ON24 is uniquely positioned to remodel how companies energy digital engagement throughout the enterprise.”
Join with Callan Younger on LinkedIn. To learn the way ON24 helps firms drive engagement, generate first-party information, and ship income progress with its main gross sales and advertising and marketing platform for digital engagement, go to ON24.com/platform.
About ON24
ON24 is a number one gross sales and advertising and marketing platform for digital engagement, delivering insights to drive income progress. ON24 serves greater than 2,000 clients worldwide, together with 3 of the 5 largest international know-how firms, 3 of the 6 largest US banks, 3 of the 5 largest international healthcare firms, and three of the 5 largest international industrial producers. Via interactive webinars, digital occasions, and customized content material experiences, ON24 offers a system of engagement powered by AI for companies to scale engagement, conversions, and pipeline to drive income progress. The ON24 Platform helps thousands and thousands of pros a month who’re totaling billions of engagement minutes per 12 months. ON24 is headquartered in San Francisco with international workplaces in North America, EMEA, and APAC. For extra info, go to www.ON24.com.
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