business marketing definition

The CR-Falcon is a 10W laser engraver that modifies numerous supplies

Laser engravers are available in all shapes, sizes, and costs. Nevertheless, discovering the right match in your particular wants is usually a problem since there are such a lot of completely different choices to select from.

Should you’re on the lookout for a reliable, inexpensive, and durable laser engraver, then the CR-Falcon Laser Engraver is your finest wager.

It combines a self-developed driving algorithm with secure movement, a module design, silent operation, and far more to ship world-class laser engraving.

The CR-Falcon Laser Engraver is an engraving machine with the core capabilities and know-how of the Creality 3D printer. You should utilize it to change, modify, or redesign supported objects and obtain beautiful outcomes.

CR-Falcon laser engraver

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CR-Falcon 10W Laser Engraver

For a restricted time, save $30 utilizing promo code Falconknowtechie.

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When engraving shortly for prolonged intervals, most engraving machines change into unstable, which might grossly have an effect on the end result.

The CR-Falcon Laser Engraver fixes this utilizing a stability-enhancing drive, dual-stepping motors, a self-driving algorithm, a built-in 32-bit predominant management chip, and a mute motherboard.

Editor’s Notice: 300 early chook worth machines have been bought out in simply 4 minutes on the primary sale day. Many 3D printer customers confirmed unprecedented enthusiasm for the engraving machine, which is sudden.

These assist to regulate the motion of the left and proper Y-axis, thereby synchronizing the working trajectory and stabilizing the operation.

The result’s a extra constant engraving irrespective of the article or variety of engravings run.

The CR-Falcon Laser Engraver additionally gives secure transmission

It achieves this utilizing 4 wear-resistant V-wheels with V-shaped slide rails and robust belts to run easily with out gaps, with low noise and longer life.

What’s extra, whereas most laser engravers use a 6mm optical axis, the CR-Falcon Laser Engraver has a high-quality 8mm optical axis.

Its physique can also be extra secure and safer because of its L-shaped anti-slip rubber foot pad and its two-way anti-slip entrance and aspect.

CR-Falcon laser engraver

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CR-Falcon 5W Laser Engraver

For a restricted time, rating an extra low cost utilizing promo code 05ULJ9WS.

You may take a look at the CR-Falcon Laser Engraver’s stability through the use of it at most pace for as much as ten minutes. Afterward, you’ll be able to see its stability and engraving accuracy from the outcomes.

No matter you need to lower or engrave, you’ll be able to depend on the CR-Falcon Laser Engraver to ship.

It would not matter whether or not you need to engrave your brand or sample in the back of an digital product or round one like Apple otherwise you need to create your personal telephone case.

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All it’s important to do is solely discover an engraved sample, modify the parameters, join the pc to the machine through USB or insert the SD card into the engraving machine, use the preview mode to pick your most popular place, and click on Engraving.

Most engravers in the marketplace can’t lower sure supplies

The CR-Falcon Laser Engraver has a 10W laser head, larger energy, longer beam Rayleigh size, stronger penetration, and might simply lower thicker supplies. It could possibly even engrave on laborious surfaces akin to stainless-steel.

CR-Falcon laser engraver

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Employees Decide

CR-Falcon 10W Laser Engraver

For a restricted time, rating an extra low cost utilizing promo code 05ULJ9WS.

The CR-Falcon Laser Engraver additionally works nice with wood toy weapons, wine glasses, spice bottle racks, automobiles, boats, wood homes, key chains, Christmas bushes, clocks, lights, and decorations, simply to call just a few.

And what if you wish to engrave larger-sized objects?

Not all engravers can deal with that, however the CR-Falcon Laser Engraver can. It has a 400x415mm working space

This lets you engrave large-format objects in a single go, saving you effort and time. It additionally has an optionally available adjustable top column and might engrave objects as much as 15 cm in top.

laser engraver on purple background
Picture: KnowTechie

With the CR-Falcon Laser Engraver, you’ll be able to discover limitless prospects and switch any floor into your canvas.

From versatile supplies akin to paper and material to high-hardness supplies akin to matte stainless-steel and steel painted surfaces; virtually something may be engraved and lower utilizing the CR-Falcon Laser Engraver.

With most engravers, reaching mounted focus is a problem and practically unattainable. However with the CR-Falcon Laser Engraver, you’ll be able to simply obtain a three-step mounted focus.

All you may must do is loosen the laser head screw, align the laser head to the mounted focus bar, and also you’re all set.

Frightened about laser burn and hearth outbreaks? The CR-Falcon Laser Engraver has bought you coated.

It’s fitted with a gyroscope that can trigger the machine to cease working and sound out an alarm within the occasion of an unintended tilt, flip, or drop.

As soon as contained, you’ll be able to choose up from the place you left off with the press of a button. The CR-Falcon Laser Engraver additionally covers your eyes towards laser leakage and its dazzling damaging results.

cr falcon engraver on purple background
Picture: KnowTechie

It makes use of a removable magnetic cowl across the laser head to guard your treasured eyes from laser-induced harm.

Remove inaccuracies when engraving on uneven surfaces. The CR-Falcon Laser Engraver has a built-in leveler, which lets you visually modify its top in order that the 4 corners are the identical top making for a extra even and constant engraving.

The CR-Falcon Laser Engraver additionally has a multi-level mounted focus bar that lets you discover the acceptable focus distance for various supplies with out guide measurement.

All these guarantee ease of use and enhance the ultimate end result.

Not too long ago, Creality launched the “Who Are Creators of Masterpieces” exercise. Everybody who joins this exercise will get an opportunity to win a free 3D printer, 3D scanner, laser engraver, and coupons!!! Let’s catch the chance!

Click on the hyperlink and comply with the steps to unlock entries：https://gleam.io/competitions/NWwxj-who-are-creators-of-masterpieces

CR-Falcon laser engraver

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Employees Decide

CR-Falcon 10W Laser Engraver

For a restricted time, save $30 utilizing promo code Falconknowtechie.

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Chris has been running a blog because the early days of the web. He primarily focuses on subjects associated to tech, enterprise, advertising and marketing, and just about anything that revolves round tech. When he isn’t writing, you could find him noodling round on a guitar or cooking up a imply storm for family and friends.

Gradual Cooker Butternut Squash and Farro Chili

This Gradual Cooker Butternut Squash and Farro Chili is hearty, wholesome and loaded with seasonal veggies, tender farro, protein-packed beans, and comfy spices all simmered collectively in a scrumptious broth for the proper fall meal!

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Is there something higher than a simmering pot of heat, hearty chili to fulfill your starvation on a lazy fall weekend?? No. I did not suppose so. It really is my favourite factor in the course of the colder months – particularly THIS recipe for sluggish cooker butternut squash and farro chili! You guys, the flavors on this chili are unimaginable and my kitchen smelled completely superb all day lengthy because it cooked. The most effective half is how straightforward that is to make. I imply you mainly simply throw your whole components right into a crock pot, flip it on and you’re good to go.

I additionally love how extremely filling this dish is simply too even with out including any meat. The butternut squash is melt-in-your-mouth tender, the farro is deliciously chewy and the flavors simply carry every little thing collectively. Oh and did I point out you actually simply throw every little thing into your crock pot and also you’re accomplished? Good for these busy weeknights or to serve a crowd on the weekends!

Why You will Love this Recipe

  • This chili is vegan, dairy-free, and made fully with healthful, non-processed meals.
  • Made proper within the crockpot which saves time within the kitchen with little to no clean-up!
  • Do not skip the cinnamon! The style is superb on this chili.
  • There’s nothing higher than a comfortable bowl of chili on a crisp fall day.

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Elements You will Want

  • Butternut squash – the true star of this dish and you will want 2 kilos of cubed butternut squash. You might use pumpkin and even acorn squash as effectively
  • Onion – this provides a lot taste and you need to use a medium white or yellow onion
  • Bell pepper – provides a touch of sweetness and extra taste. I used a pink bell pepper, however any colour will work
  • Garlic – you need to use recent chopped garlic or minced garlic from the jar
  • Tomatoes – you may want two cans of diced tomatoes and one can of tomato paste, which thickens the sauce. You might additionally use fireplace roasted tomatoes for much more taste!
  • Canned beans – I used a mixture of black beans and cannellini beans so as to add protein to this chili, simply make certain to empty and rinse them first. You might additionally use pink kidney beans or every other beans you favor
  • Vegetable broth – I used a low sodium vegetable broth, however you can additionally use hen broth or any shares you’ve in your pantry. Water would work as effectively, however you’d lose among the taste
  • Farro – provides extra protein and fiber to this chili whereas absorbing all this scrumptious taste. You might additionally swap out the farro for lentils, rice or quinoa if gluten-free
  • Spices – mixture of chili powder, cumin, cinnamon, salt and pepper
  • Elective garnish – be at liberty to high this chili with recent parsley, cilantro or inexperienced onions and even some sliced ​​avocados, bitter cream (or Greek yogurt) and a few cheddar cheese would style scrumptious

What’s Farro?

For those who’ve by no means tried farro earlier than then run, don’t stroll, to your native grocery retailer and buy this NOW. I promise you may thank me later. Farro is tremendous wealthy in protein, fiber and iron which is why I truly choose this grain over quinoa generally as a consequence of its nice dietary worth. The feel is much like brown rice solely a variety of “meatier” making it the proper ingredient for this chili and I really like that it simply soaks up the entire flavors whereas it cooks. Farro additionally maintains its scrumptious chewy texture lengthy after cooking which implies it’s going to by no means get mushy! Yep good for soups, stews and – you guessed it – CHILI, however farro additionally tastes nice all by itself tossed in a salad and even as a aspect dish.

There are a number of various kinds of farro (entire grain, pearled, and semi-pearled), however for this explicit recipe I used pearled farro. Pearled implies that the husk has been eliminated which makes the cooking time tremendous fast (solely 20 minutes!), nevertheless it tastes superior sluggish cooked too. I imply you possibly can clearly see why this has develop into such a staple in our dwelling – it is versatile with tons of dietary advantages and simply so occurs to be tremendous handy!

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

How one can Lower Butternut Squash

To make issues simpler when making ready this recipe, you should buy pre-chopped butternut squash proper from the shop. Nonetheless, not all shops carry pre-chopped squash so this is my easy technique for peeling and slicing your personal butternut squash.

  1. Begin by slicing off the underside portion of the squash. This helps stabilize the squash so you can begin peeling it. Be certain to have an excellent vegetable peeler and work your approach down from the stem. Butternut squash pores and skin is skinny and easy so that is very easy to do!
  2. Subsequent reduce off the stem and slice your squash in half longways utilizing a pointy chef’s knife. In case your squash is admittedly thick and exhausting to chop, you possibly can simply pop it within the microwave or oven to heat it up for a couple of minutes to make it simpler to slice by way of. Then simply scoop out all of the seeds and stringy elements utilizing a spoon.
  3. Lay your halves reduce aspect down on a slicing board and slices the squash into 1-inch cubes. You will need them to be as shut in dimension as potential in order that the squash cooks evenly. And that is it!

How one can Make Butternut Squash Chili

The most effective half about making this butternut squash chili is how easy it’s to throw collectively!

  1. Chop butternut squash. Peel and slice the butternut squash into 1-inch cubes, making an attempt to maintain all of them equal in dimension in order that the squash cooks evenly.
  2. Dump into crock pot. In a 6-quart sluggish cooker, add butternut squash, together with the remainder of the components, and provides every little thing an excellent stir. Cowl and place on excessive for 3 to 4 hours or on low 6 to eight hours.
  3. Serve and revel in! Spoon the chili into bowls, add any desired toppings and revel in. I extremely suggest serving with my honey cornbread muffins!

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Variations

  • Gluten-free choice – to make this gluten-free you possibly can simply swap out the farro for lentils, rice or quinoa
  • Add meat – this can be a vegan chili, however be at liberty so as to add in some meat for a scrumptious beef or turkey chili. Simply make certain to brown the bottom turkey, or no matter meat you select to make use of, earlier than including it to the crock pot.
  • Swap out the farro – as I stated earlier than, this may simply be custom-made to your liking! For those who do not like farro or have no readily available, lentils, rice, quinoa all my nice choices. Or, as I stated above, you can even add in some meat for much more protein.
  • Make it spicy – if you wish to make this chili spicier, be at liberty so as to add in 1 or 2 chopped jalapenos or some pink pepper flakes.

Prepping and Storage

To Retailer: This butternut squash chili makes nice leftovers! Farro has this magic capacity of absorbing a lot taste with out ever getting soggy which makes it nice for meal prep. This chili will final in your fridge in a sealed, hermetic container for 5 to 7 days. You may simply reheat it within the microwave or stovetop for a fast, scrumptious meal.

To Freeze: If planning to freeze this chili, let it cool fully then retailer in a sealed, hermetic container within the freezer for as much as 3 months. When able to get pleasure from, let the chili thaw out within the fridge then reheat on the stovetop or microwave. Be happy so as to add a tablespoon or two of water or broth so as to add some moisture again into the sauce, if wanted.

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Extra Butternut Squash Recipes to Strive

Extra Crock Pot Recipes to Strive

Hope you all get pleasure from this Gradual Cooker Butternut Squash Chili and if you happen to love this recipe as a lot as we do, please go away me a five-star score under and remember to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I really like seeing all of your scrumptious recreations!

  • Prep Time: 5 minutes
  • Cook dinner Time: 5 hrs
  • Complete Time: 5 hrs 5 minutes

Elements

  • 2 lbs butternut squash, peeled and diced
  • 1 onions, chopped
  • 1 bell pepper, chopped
  • 5 garlic cloves, minced
  • 2 (15 oz) canned tomatoes
  • 3 tablespoons tomato paste
  • 1 (15 oz) can black beans, drained
  • 1 (15 oz) can cannellini beans, drained
  • 1 1/2 cups low-sodium vegetable broth
  • 1 cup farro, rinsed
  • 1 tablespoon chili powder
  • 1/2 teaspoon cinnamon
  • 1/2 teaspoon cumin
  • 1/2 teaspoon salt
  • 1/4 teaspoon black pepper

Directions

  1. In a 6-quart sluggish cooker, add butternut squash and the remainder of components, cowl and place on excessive for 3 to 4 hours or low 6 to eight hours.
  2. Spoon chili into bowls and add desired toppings. Take pleasure in!

Diet Information:

  • Serving Measurement: 1 1/2 cups
  • Energy: 327
  • Sugars: 9.5 g
  • Sodium: 294.7 mg
  • Fat: 1.5 g
  • Saturated Fat: 0 g
  • Carbohydrates: 65.8 g
  • Fibers: 13.5 g
  • Proteins: 15.4 g

* Please word that each one vitamin data are simply estimates. Values ​​will fluctuate amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.

SCSU track and field and cross country coach resigns

St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He had been with the Huskies for seven seasons.

“The team has been informed of the decision, and the process of searching for his replacement will start immediately,” the release reads.

Sam Kettenhofen, SCSU Cross Country.

Sam Kettenhofen, SCSU Cross Country.

A spokesperson for the school declined a request for further comments.

During his career at SCSU, Kettenhofen coached 12 All-Americans, 19 NCAA Qualifiers, 12 Northern Sun Intercollegiate Conference champions and 41 All-NSIC athletes. Additionally, 198 Huskies earned academic all-conference distinctions.

Kettenhofen joined the coaching staff at SCSU in 2013 after graduating from Minnesota with a double major in Human Resource Development and Business Marketing education. He participated in several track and field events for the Golden Gophers.

This article originally appeared on St. Cloud Times: SCSU track and field and cross country coach Sam Kettenhofen resigns

Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a PR consultant. But found that she could do most of the work herself using free tools and applications like Canva.

For fellow panelist, CEO, and founder of TCapri Spirits, Tiffany Capri Hainesworth, the misconception was needing to hire someone to do public relations or PR for her tequila brand.

The powerful alternative for her was word of mouth. She knew she had a great product and a unique story that powered her ability to reach more customers.

“You don’t need someone to do that for you in the beginning. I agree with Tiffany. You are the brand. It’s your point of view. You should be doing, for the first year, your own social media as a small business owner.”

CAROLINA FURUKRONA, FOUNDER OF NOVA BOSSA

Free Tactics to Try

Panelists gave several free tips for owners looking to market their businesses, such as knowing your customer, working with influencers, growing a network, and creating demand online.

Harrison used his network from high school basketball, the Phi Beta Sigma Fraternity, and his local community to create his “ecosystem.”

“Most of my friends or people in my ecosystem are like business cards for me. They get around people just like I do,” he says.

His background in product placement led him to think of influencers as a way to get his products placed and known within their expansive networks.

Hainesworth uses the review section on her business’s website and the reviews from the Total Wine and Liquor website to promote her brand.

“I take every constructive criticism very, very seriously,” Hainesworth says. “And we post the good reviews back onto our social media.”

Although Hainesworth takes reviews, both positive and negative, into consideration, she doesn’t make every change the reviewers want.

“You have to believe in yourself, and you have to believe that whatever you launch is going to be a good product,” she says.

“You know that when it launches, people are going to give you good reviews. You can take that review and put it on your social media — Instagram, Facebook — and you rave about the review and thank your customers for giving you a good review about your earthshaking product.”

TIFFANY CAPRI HAINESWORTH, CEO AND FOUNDER OF TCAPRI SPIRIT

Using Unique Experiences for Marketing

Businesses with retail spaces have a unique opportunity to work with local organizations. Furukrona’s store is in the first high-end Latin market in Union Market in DC, La Cosecha.

She used her previous experiences working in the event planning industry and with embassies to create a cultural festival hosted in the market’s space.

“What we started doing was approaching embassies to do cultural festivals with our collection drops,” she said. From this, they got 14,000 people to attend the festival at La Cosecha during the pandemic.

One of the best parts about this partnership for Furukrona was the access and free promotion this gave her business.

“In the press release, we had the embassy’s logo, our logo, and we got on the embassy’s list, which they sent to all of their people,” she said. “They usually don’t turn over their list, but having those logos with our logo brings credibility as well.”

The store and the market have hosted similar events for Guatemalan Independence Day, and with Trinidad and Tobago.

“I didn’t spend any money on it — it was just effort,” says Furukrona.

Across the panelists, being at the core of their business’s marketing helped them reach goals and customers.

Harrison says finding alignment and walking in purpose, which goes hand in hand with marketing, leads customers to businesses. And that’s a sign of a successful business.

4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there isn’t a one-size-fits-all subscription marketing strategy, there are a few common mistakes that ecommerce brands would be wise to avoid.

Related: How to Identify and Launch a Subscription Model in Your Existing Business

1. Taking a set-and-forget approach to subscriptions

One of the biggest mistakes subscription brands make is jumping to marketing techniques before considering exactly how you want to go to market with your subscriptions. In other words, a set-and-forget subscription model will sabotage any effective marketing strategy. So strengthening your subscriptions is a wise place to start to lay the foundation for impactful marketing.

There are so many options for brands to tailor their subscription programs directly to their customers’ lifestyles and their products’ intended use. This could be a build-a-box, giftable, sequential or prepaid subscription, to name a few.

Assess the needs of your subscribers and how your product is typically used to choose the strongest subscription offering that adds the most value to your customers.

2. Not designing a subscription-optimized PDP

Your PDP (Product Detail Page) is a very important part of your eCommerce website, as this is where consumers can directly engage with your product and decide if they want to buy it. The PDP is also where consumers can opt to subscribe — making it a stellar (and logical) spot to promote your subscription program. A costly mistake DTC brands make is creating a PDP that doesn’t effectively display the subscription offering or its related benefits.

There are myriad ways that brands can optimize their PDP — whether it’s by strategically setting subscriptions as the default, clearly displaying savings with a strikethrough, or illustrating the many perks that consumers can access by subscribing. It should be blatantly obvious to consumers why they would benefit from a subscription.

Related: More Restaurants Embrace Subscription Model to Drive Revenue and Retain Customers

3. Underestimating the post-purchase journey

An essential component of subscription marketing is knowing when and how to promote your subscription offering — and it’s a common mistake for newer brands to miss out on optimal chances, particularly after a consumer has made a purchase.

Two obvious cohorts to target are one-time and repeat buyers who have yet to subscribe. Leaning into this subgroup by sending an informative email that outlines the many perks of subscribing can work wonders to grow your subscriber base.

However, communicating with current subscribers — not just one-time buyers — is where the real post-purchase journey can happen. This is a significantly unique component of subscription marketing; it’s equally crucial (if not more so) to advertise to your current subscribers rather than just focusing on acquiring new ones. Forgetting about your most loyal audience is extremely costly; after all, returning customers spend about 67% more than new customers.

Building out a robust customer account portal complete with referrals, loyalty rewards, trending upsells, and exclusive discounts is only one step in maximizing engagement, as you have to ensure that your subscribers are aware of and participate in these engaging touchpoints. Once you have your account portal set up with the LTV-driven features you want, it’s important to lean into messaging that brings subscribers into the portal as much as possible.

One strategy is to invite subscribers via email and SMS messaging to visit their account portals by sending a direct link. Then, in conjunction with this, many brands also choose to send an educational email to inform their audience of the many ways to engage after they’ve subscribed.

4. Keeping Email/SMS marketing impersonal

Your email/SMS strategy is a chance to get highly creative and lean into personalization; it’s not just an outlet for promotions, which is a trap many brands fall into. Some founders are wary of playing up personalization for fear of invading privacy — but most consumers are actually seeking and expecting this kind of individualized treatment from their brands.

83% of consumers reported that they were willing to share information in exchange for a more personalized experience, and 88% of organizations that implemented a personalized approach saw a meaningful increase in sales. In other words, eCommerce businesses that fail to capitalize on this dynamic are missing out on a prime opportunity.

Personalized marketing can vary depending on the type of business you run — but here are some general campaign ideas:

For SMS, this might look like:

  • Notifying subscribers about new products they may like
  • Sending a personalized birthday message with a special perk
  • Sending out order-tracking messages and giving subscribers a chance to manage subscriptions directly in the text thread

For Email, this might look like:

  • A more casual check-in is sent to engaged subscribers to encourage reviews
  • An interactive survey or quiz to collect zero-party data (which can be used to further personalize future messaging)
  • An informative newsletter with recent brand updates, including a “you may like” product recommendation section

Cincinnati Hills Christian Academy names Calvin Renfroe new head football coach

Calvin Renfroe was named new head football coach at Cincinnati Hills Christian Academy after seven years as an assistant coach at Olivet Nazarene University in the NAIA.

Calvin Renfroe was named new head football coach at Cincinnati Hills Christian Academy after seven years as an assistant coach at Olivet Nazarene University in the NAIA.

Cincinnati Hills Christian Academy has hired Calvin Renfroe as its new head football coach.

Renfroe is currently the offensive coordinator, quarterbacks coach and recruiting coordinator at Olivet Nazarene, an NAIA school in Bourbonnais, Illinois. He has been there for seven years.

Prior to that, he was offensive coordinator and QB coach for five seasons at Johnson Ferry Christian Academy, a private high school in Georgia. He helped that team to one state championship and two state runner-up finishes.

He graduated from Trinity International University (Illinois) with a bachelors degree in business marketing in 2006. He helped TIU reach the NAIA playoffs once and get two top-20 national rankings.

Calvin Renfroe was named new head football coach at Cincinnati Hills Christian Academy after seven years as an assistant coach at Olivet Nazarene University in the NAIA.

Calvin Renfroe was named new head football coach at Cincinnati Hills Christian Academy after seven years as an assistant coach at Olivet Nazarene University in the NAIA.

He also received a Masters degree in organizational leadership from Olivet Nazarene in 2019 while coaching there.

He took over a CHCA program that went 5-6 last season. He replaced KC Woods, who went 12-17 in his three seasons at CHCA, leading the Eagles to a pair of playoff appearances. Woods moved to Florida to take an assistant principal and head football coaching job there.

Renfroe and his wife Lisa have three children.

This article originally appeared on Cincinnati Enquirer: Cincinnati Hills Christian Academy names new head football coach

An In-Depth Guide For Every Business Owner Today

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade.

Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing.

Video marketing is a hot discussion topic and a focus area for every marketing team, regardless of the industry or size of the organization.

So, for readers still confused about the term video marketing, here is a standard definition that explains it: Video marketing is leveraging videos to educate, entertain, and engage the audience to achieve your business or personal goals.

These can be short how-to videos, Instagram Reels, YouTube Shorts, YouTube videos, and more.

Why Video Marketing?

Video marketing has gained so much traction over the last decade that almost every business is exploring it now.

There are several reasons behind the increased adoption of video as a content format for marketing. Here are some of them:

  • Humans love visuals more than words: Our brain processes visuals much faster than words, and an MIT study found that we can identify images we’ve seen for as little as 13 milliseconds. With the dwindling attention span of your audience, videos are the best bet to grab their attention.
  • Videos evoke emotions: Through impactful storytelling, videos can evoke the right emotions in viewers. Creators can plan their storytelling based on the goals they are trying to achieve with their content.
  • Videos engage multiple senses of viewers: A video can engage a viewer’s senses, like sight and hearing. This helps evoke emotions and persuade.

Key Business Goals Videos Can Help You Achieve

Video content can help businesses achieve several of their goals and objectives. Some of these goals include:

  • Boosting website traffic & engagement: Video is an effective medium for driving quality traffic to your website and increasing engagement with your brand.
  • Building a social media community: Video can act as both an entertaining and an educational resource for audiences. By providing this type of value to people, video content can help you engage with social media users and grow your social community.
  • Customer acquisition and retention: Video can be used to educate potential prospects on your brand, your product, and your value proposition. In this sense, it is often helpful in converting people into customers and, ultimately, boosting your bottom line.
  • Raising content consumption: There’s no doubt that video is one of the most popular and highly-consumed content formats today – so leveraging it on the right platforms to tell the right stories can help you reach more people.
  • Gaining thought leadership: Provided you follow best practices and focus on unique storytelling, videos can help you stand out in a crowded marketplace and tell your story.
  • Improving customer experience: Video content can augment your efforts to deliver the best experience for your customers, whether that’s through product explainers, how-tos, and tutorials, or customer case studies.

Statistics Proving The Rise Of Video Marketing

To understand the power and dominance of video in the world of marketing, we need to look at some of the latest statistics from Wyzowl’s 2022 State of Video Marketing report:

  • 86% of businesses used video as part of their marketing strategy in 2022.
  • 81% of marketers said videos have helped them increase sales in 2022.
  • 94% of viewers have watched explainer videos to learn more about products or services in 2022.
  • 87% of marketers say videos have helped them increase traffic in 2022.

It’s clear from these statistics alone that video has become an integral part of the average company’s marketing strategy, irrespective of size and industry.

And while, in the past, marketers faced challenging barriers to entry with video content, such as high costs, inadequate tools, and lack of access to talent, the advent of affordable plug-and-play tools has made video content doable for any business today.

Video Formats Dominating Marketing Now

If you are exploring videos as part of your content strategy, this is the best time to research and think about how you’ll approach video content.

There is a wide range of platforms and formats available for marketers and business owners to experiment with when it comes to telling your brand story.

Questions To Ask Before Building Your Video Marketing Strategy

With the various formats available for your video marketing, you’ll need to ask yourself a few critical questions before kicking off your video marketing efforts.

Please answer the following questions honestly, so they can help you build an authentic and powerful video content strategy for your business.

  • Do you know your audience well? Knowing your audience well is the cornerstone of your video marketing success.
  • Does your audience consume video content? If you answer “no” here, there is no point wasting your energy or resources on video marketing.
  • Do you have a compelling story (or stories) to tell your audience? Every business must have an interesting story to tell its audience. If you don’t know yours, it’s time to go find it!
  • Do you have the time and resources to run a video marketing strategy? This critical question will help you decide what gaps you might need to fill to make your program successful.
  • How committed are you to successfully running a video marketing program? Video marketing, like any other marketing tactic, will demand your long-term commitment to bring results to your business.

All these questions will deliver the right answers to build a successful video marketing program.

Building A Powerful Video Marketing Strategy

A well-designed video marketing strategy can do wonders for your business or personal brand.

Video content can be leveraged for various goals for your business, like improving brand awareness, increasing website traffic, generating leads, booking demos, and much more.

Since videos can often pique an audience’s attention quickly, they can help you achieve your goals if executed correctly.

Here are the basic steps you can follow to build an effective video marketing strategy for your business:

Audience Research (Including A Buyer Persona Exercise)

The first step in building an effective video strategy is researching your audience.

Your goal during this step is to understand your audience’s demographics, challenges, and content preferences.

This exercise will help you determine whether video content will be useful in solving your target audience’s challenges.

Determining The Themes For Video Storytelling

Once you are clear on your audience’s preferences, you can move on to identify some key themes you can use in your content strategy.

These themes will help you decide on content types and stories you can tell using videos.

These themes can be educational, holidays, events, regular updates, and more.

Identifying The Right Tools For The Program

Once the theme is clear, you can move on to identify the right tools needed for your video marketing strategy.

These can be tools for the creation, topic research, SEO, content distribution, and performance tracking of videos.

Choosing The Right People For The Program

The most critical element for the program’s success is the people running it.

If you are a small business owner, this could be you! Or, if you are strapped for time, you may have to hire or identify the right people for the job.

Putting The Right Measurement Mechanism In Place

The success of your video content strategy depends on how to monitor and measure performance.

Identify the crucial metrics for your goals, and put mechanisms in place for measuring them consistently.

Improving The Video Strategy Consistently

Constant monitoring will help you determine the changes needed to increase the effectiveness of your video marketing.

Keep improving the program by incorporating timely modifications to enhance the performance of your content.

Storytelling Tips For Effective Video Marketing

As a business owner, you might be faced with some questions, such as:

  • What stories can I tell using videos?
  • Will my stories even appeal to my audience?
  • How will I consistently tell stories using video content?
  • Can I sustain this journey of video marketing?

Let’s get real for a moment.

Video storytelling is not a simple task. It requires dedication, commitment, and continuous focus from the creator.

Here are some storytelling tips for every business owner who is building their video strategy:

  • Be authentic: Authentic stories are more likely to strike a chord with your audience – so try to keep your content original and depict a true-to-life representation of your brand.
  • Be consistent: Video marketing, like any other marketing tactic, will demand consistency more than anything else. Be consistent with your video content and stay on course.
  • Experiments: Always be experimenting with your video content. As new formats appear regularly, you should be agile to test them and find what resonates with your target audience.
  • Be customer-centric: Customer-centricity will be a critical element for the success of your video marketing strategy. Align your content to your customers, their challenges, and how you will solve them for the best results.
  • Be thick-skinned: With highly visual content like videos, you will always run into feedback and criticism. Make sure to take constructive notes on the board, but also develop the resilience to ignore the rest and keep at it.

Tools To Support Your Video Marketing

Many tools are available to help you execute an effective video marketing program.

Here are some cost-effective and user-friendly options for every business owner:

  • Animoto: A video creation software that provides readymade templates to help you create various videos for social media and other marketing purposes.
  • Canva: A graphic design and video platform with the largest collection of templates to support your video marketing.
  • TubeBuddy: Your go-to tool for managing and growing your YouTube video marketing.
  • StreamYard: A tool that helps you schedule and run live streams and webinars for your business.
  • Lumens5: Enables faster video creation for business owners from blogs and written content.
  • looms: Powerful screen recording software for creating educational and promotional videos on the go.
  • inVideo: A video creation platform with handy templates to suit your video content needs.
  • YouTube: The perfect platform to upload your video content for your target audience.
  • Speechelo: An easy-to-use tool for creating professional voice-overs for your videos.
  • Vyond: A video platform for creating impactful animated and whiteboard explainer videos.

Some Content Ideas For Kickstarting Your Video Marketing

To help you kickstart your video marketing, here are some content ideas for you to test, depending on your appetite and resources:

  • An intro video for your business: Create a video explaining your business, the unique value it provides, and who it serves.
  • An animated video for your product/service: Develop an animated video explaining your product and highlighting its top features.
  • A live streaming show with stakeholders: If you’re feeling brave, try launching a live streaming show for social media with guests like influencers and your customers.
  • Behind-the-scenes live content: Similarly, you could use tools like Instagram Stories to broadcast ad-hoc live sessions that showcase the behind-the-scenes of your business and team.
  • Demo videos for your product: Prepare screen recording videos of your product and its features for your customers.

In conclusion

To conclude, video marketing can be a game-changer for your business in 2023.

All you need to do is understand your customers and their challenges and plan video content that focuses on solutions to those challenges.

Dedicate time and resources to create video content per your strategy – and keep it consistent.

And as James Wedmore says,

“Stop thinking of video marketing as this separate entity that is optional for your business.

Videos are an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”

Happy video marketing!

More resources:

Featured Image: vichie81/Shutterstock

Who won in District 2 and District 4?

Who won in District 2 and District 4?

Boynton Beach residents decided the fate of one city commission seat during Tuesday’s municipal election, while the other was slated for a runoff.

As of 8 pm, 1,765 votes were cast — both by mail and in person — between the two races. Here are the results for the Boynton Beach city commission’s District 2 and District 4 seats:

District 2: Woodrow Hay, Mack McCray in runoff

Incumbent Woodrow Hay and former city commissioner Mack McCray — the top two vote-getters — will move to a runoff election. Neither is a stranger to Boynton Beach or the District 2 seat.

With all precincts reporting, Hay captured 36% of the votes (293 ballots) while McCray secured 42% (345 ballots).

Woodrow Hay

Hay, a resident of Boynton Beach for more than five decades, was first elected to the commission in 2007 before serving two consecutive terms and then running again in 2020. He also served as the interim major for more than a year starting in early 2012, after police arrested the former major, Jose Rodriguez, on corruption charges.