How Amazon Is Transforming Small Businesses
What do former US Marines, stay-at-home moms, retirees and Chinese business veterans all have in common? You’ve probably bought something from them on Amazon.
Third-party sellers, people who sell their products through Amazon’s marketplace, come from every walk of life and increasingly make up more and more of the online giant’s sales. Amazon launched its third-party marketplace in 2000, allowing small business owners to put their products on Amazon (for a price). There are now millions of third-party sellers on the site, and third-party sales make up about 60% of Amazon’s physical product sales, Jeff Bezos told the House of




