business marketing degree

Ohio State males’s basketball energy rankings: No. 14 Colby Baumann

A yr not like some other is about to get underway at Ohio State.

One yr after a roster bolstered by gamers having fun with the additional yr of eligibility afforded to all who performed although the COVID-19 pandemic topped out at 15 members, the 2022-23 Buckeyes shall be a workforce dealing with unprecedented turnover. With coach Chris Holtmann coming into his sixth season, a mix of early departures for the NBA, the exhaustion of collegiate eligibility and the attract of the switch portal have all mixed to create a roster that includes solely two gamers who performed in at the least three video games for Ohio State final season.

That is to not say there aren’t acquainted faces in Columbus. They’re merely outnumbered by a five-man freshman class, ranked tops within the Massive Ten, and a three-man switch class that mixes to comprise greater than half the roster. These new faces, mixed with a number of veterans, will try to outshoot their projected sixth-place end within the preseason media ballot and discover a option to Ohio State’s first Candy 16 because the 2012-13 season.

Ohio State basketball insiders: Keep within the know with texts from beat reporter Adam Jardy

Earlier than the Buckeyes get the yr underway with an exhibition towards Chaminade on Nov. 1 and the season opener towards Robert Morris on Nov. 6, The Dispatch shall be producing its annual preseason particular person energy rankings listing. These rankings are an informed guess at which gamers could have probably the most important on-court impression throughout the course of the whole season and can function every participant on the roster.

The listing begins right this moment at No. 14 with walk-on guard Colby Baumann.

Background

Hailing from Humble, Texas, Baumann performed for Atascocita Excessive Faculty earlier than deciding to switch to the IMG Academy in Bradenton, Fla., for his senior season. He was flippantly recruited on the time, and when a shattered wrist that robbed him of that yr Baumann opted for a post-graduate yr on the program. He was contacted by Ohio State assistant coach Mike Netti, who expressed curiosity in bringing Baumann in as a walk-on to assist fill out the depth chart in observe.

Baumann introduced his dedication to Ohio State on June 13 with a graphic he posted to his Twitter account.

Have to know

Baumann’s main is presently exploration, however he plans to main in enterprise advertising with a aim of proudly owning his personal enterprise sooner or later. Transferring from Texas to Florida to Ohio will hopefully assist him department out to a number of areas of the nation, Baumann mentioned. Previous to his arrival at Ohio State, Baumann mentioned he was already aware of fellow first-year participant Brice Sensabaugh after listening to about his senior season at Orlando Lake Highland Prep. He is a fan of Kobe Bryant. Baumann can surf. He performed within the Kingdom Summer time League and was teamsmates with second-year Buckeye Kalen Etzler.

Baumann has a clothes line that raises funds to help most cancers analysis after his father battled mind most cancers for six months earlier than passing away in 2017. It is named after his dad and known as LLP Clothes, which stands for “Stay Like Phil.”

2022-23 season outlook

As a first-year walk-on, Baumann’s impression will come away from the eyes of followers and media as he battles Ohio State’s scholarship guards whereas in observe. A robust shooter who confirmed effectively whereas taking part in within the Kingdom Summer time League, Baumann has the talents and the mentality to assist bolster the scout workforce for the Buckeyes whereas constructing energy to raised assist him adapt to this degree.

He’ll assist Ohio State in observe, whereas a deep backcourt of Isaac Likekele, Bruce Thornton, Roddy Gayle, Gene Brown III, Bowen Hardman and different ballhandlers will deal with the guard spots throughout video games.

Extra studying

Colby Baumann: Strolling on at Ohio State a ‘no-brainer’ choice for IMG Academy guard Colby Baumann

Ohio State males’s basketball: As observe begins, one looming query for every Ohio State participant

[email protected]

@AdamJardy

Get extra Ohio State basketball information by listening to our podcasts

This text initially appeared on The Columbus Dispatch: Buckeyes males’s basketball energy rankings: No. 14 Colby Baumann

Advertising Expertise Chief Knak Launches Inspiration Heart

OTTAWA, Ontario–(BUSINESS WIRE)–In the present day, Knak, the codeless electronic mail and touchdown web page creation platform for enterprise entrepreneurs, launches its Inspiration Centre. The primary heart of its form is inside Knak’s platform and supplies entrepreneurs with collections of artistic emails and touchdown pages based mostly on profitable campaigns from Fortune 100 corporations. Distinctive to Knak, the Inspiration Heart options a whole lot of transformable examples with no coding required, inspiring entrepreneurs to stage up their campaigns and create their property in minutes.

Knak is designed to make creating codeless, on-brand emails and seamless touchdown pages. The campaigns created inside Knak combine into advertising automation platforms on the click on of a button, enabling entrepreneurs to get again to their roots of creativity, get monetary savings and enhance efficiencies.
“Advertising is a fast-paced and inventive business, and oftentimes archaic infrastructure and processes gradual us down,” mentioned Pierce Ujjainwalla, CEO and Co-founder of Knak. “Knak’s Inspiration Heart was constructed to additional revolutionize enterprise advertising. It supplies the much-needed inspiration entrepreneurs are on the lookout for to create their subsequent marketing campaign and eliminates handoffs and painful approval processes with exterior businesses, designers and inner groups. It actually serves as a one-stop-shop for entrepreneurs to seek out their full artistic potential,” mentioned Ujjainwalla.
On October 11 at 1:00pm EST, entrepreneurs eager about studying extra concerning the Inspiration Heart are welcome to hitch the corporate’s webinar occasion on-line right here. Attendees will study creating world-class touchdown pages and electronic mail templates, and learn the way a whole lot of profitable campaigns from the world’s most prestigious corporations can be utilized to gas creativity.
Highlights of the Inspiration Heart embody:
A whole bunch of campaigns that may be reworked and re-used by enterprise advertising groups with no coding required
Collections of each touchdown pages and emails that may gas creativity and be rebranded inside enterprise model guardrails
Key phrase and class search capabilities to make discovering inspiration simpler
Complete cell and desktop preview capabilities
The corporate has introduced a collection of function updates and pillar content material releases since elevating its $25 million Sequence A late final 12 months, together with its up to date integration with Pardot and the annual State of the MO Professionals benchmark report.
For extra data on the Inspiration Centre, go to: http://sta.mx/gch
About Knak
Knak is the primary codeless marketing campaign creation platform constructed for enterprise advertising groups. It empowers entrepreneurs to create stunning, on-brand emails and touchdown pages, with no coding or exterior help required. Knak is platform-agnostic, permitting groups who use a number of main electronic mail platforms (equivalent to Marketo, Eloqua, Salesforce Advertising Cloud and others) of their enterprise to get to market sooner. Trusted by a few of the world’s largest manufacturers, Knak helps enterprise entrepreneurs get to market with digital campaigns in minutes or hours, relatively than days or perhaps weeks.

Chocolate Mummy Cookies – Eat Your self Skinny

Get festive this Halloween with these scrumptious Chocolate Mummy Cookies! Made more healthy with zero butter, oil or refined sugar and are the proper spooky deal with your children will love!

Halloween is correct across the nook and these lovable chocolate mummy cookies are positive to be a success together with your children! Not solely are the cookies tremendous cute with these googly eyes and white chocolate bandages, however the mixture of chocolate and peanut butter in these fudgy cookies makes them such a winner! Good for Halloween events served with my Frankenstein rice krispie treats and this Halloween charcuterie board!

Why You will Love these Cookies

Two phrases: TRIPLE CHOCOLATE
Made multi functional bowl for straightforward clean-up.
These Halloween treats are gluten-free and tremendous easy to make.
Festive and enjoyable dessert to make that your children will love!

Substances You will Want

Almond flour – this can be a tasty gluten-free/low carb flour that has nice taste and wholesome fat, simply ensure to make use of almond flour and never almond meal. If you do not have almond flour, another gluten-free flour mix will work and even common all-purpose flour
Unsweetened cocoa powder – provides the chocolate to those cookies
Baking soda – this acts as a leavening agent to assist these cookies bake up properly and make them chewy
Peanut butter – I used creamy pure peanut butter with none added sugar, however you would use almond butter or another nut butter in case you favor and SunButter is a superb choice when you’ve got any nut allergic reactions
Eggs – acts as a binding ingredient and offers the cookies construction and peak
Coconut sugar – naturally sweetens these cookies with out utilizing any refined sugar, however you would additionally use maple syrup or honey
Chocolate chips – I used these Lily’s chocolate chips that are sweetened with stevia making the sugar content material actually low and offers these cookies much more chocolate taste!
Vanilla extract + salt – boosts of flavours!
Spooky additions – you may want white chocolate chips (once more I used Lily’s chocolate chips which can be sweetened with stevia) to drizzle on the “bandages” together with enjoyable sweet eyeballs which yow will discover at most grocery shops, craft shops or proper on Amazon

The right way to Make Chocolate Mummy Cookies

This explicit chocolate mummy cookie recipe makes about 18 common sized cookies or I used a medium-sized cookie scoop to verify they had been all even in measurement. Here is the right way to make them:

Preheat oven and blend substances. Preheat oven to 375 levels and line a baking sheet with parchment paper or aluminum foil. In a big bowl, combine collectively the peanut butter, eggs, and vanilla till all mixed. Subsequent add within the almond flour, cocoa powder, baking soda, coconut sugar and salt, stirring the combination till easy, then fold within the chocolate chips. You can additionally use a stand mixer or an electrical mixer for this, however why soiled additional dishes!
Assemble cookies. Utilizing a medium-sized cookie scoop, drop tablespoonfuls of cookie dough onto a ready baking sheet and flatten the tops a bit with the again finish of a spatula. It’s best to get about 18 cookies.
BAKE! Bake the cookies at 375 levels for 12 to fifteen minutes till cookies are set and the sides begin to brown, then let the cookies cool on the baking tray for about 10 minutes earlier than transferring them to a wire rack. We would like the cookies fully cool earlier than adorning.
Beautify. Add white chocolate chips (or white sweet melts) in a small microwave-safe bowl and microwave in 30 second intervals, mixing every time, till melted. Minimize a small slit on the tip of a plastic dishevelled or piping bag and punctiliously pour within the melted white chocolate chips. Slowly pipe the chocolate onto the cookies to make them appear like “mummy bandages” after which use the melted chocolate to attach the sweet eyes on.

Suggestions for Making Chocolate Mummy Cookies

You’ll be able to simply swap out the peanut butter for any kind of nut butter! Another nice choices are almond butter, cashew butter and even sunflower seed butter when you’ve got a nut allergy.
Soften the chocolate chips in 15 to 30 second intervals, ensuring to stir nicely every time, till the chocolate is easy. You need to watch out to not overheat the chocolate as it might probably begin to clump. If this occurs, simply add a teaspoon of sizzling water to the clumped chocolate (or extra if wanted) and stir vigorously till easy.
The melted white chocolate shouldn’t be solely used to create the “bandages” on the mummies, however acts because the glue to stay on the sweet eyeballs. You can additionally use cream cheese, buttercream or white frosting to create the bandages.
I prefer to pipe the melted chocolate onto the cookies whereas they’re on a wire rack which catches any extra chocolate that drips off the edges. Then I simply switch the cookies to some parchment paper to let the chocolate set.

Prepping and Storage

To Retailer: These cute chocolate mummy cookies might be saved in a sealed, hermetic container for as much as 1 week within the fridge.

To Freeze: These cookies may also be frozen for as much as 3 months in a sealed, hermetic container or you possibly can individually retailer them in plastic wrap and take them out individually to thaw.

Extra Halloween Recipes to Make

Hope you all get pleasure from these festive Chocolate Mummy Cookies and in case you love this recipe as a lot as we do, please go away me a five-star score beneath and do not forget to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I really like seeing all of your scrumptious recipes!

Prep Time: 15 minutes
Prepare dinner Time: 15 minutes
Complete Time: 30 minutes

Substances

1 cup creamy peanut butter (or different nut butter)
2 eggs
1 1/2 teaspoons vanilla extract
1/2 cup almond flour
1/3 cup unsweetened cocoa powder
1 teaspoon baking soda
3/4 cup coconut sugar
1/2 teaspoon salt
1/3 cup chocolate chips (I used Lily’s chocolate chips)

For the Mummy Decor:

Directions

Preheat oven to 375 levels and line a baking sheet with parchment paper or aluminum foil.
In a big bowl, combine collectively the peanut butter, eggs, and vanilla till all mixed. Subsequent add within the almond flour, cocoa powder, baking soda, coconut sugar and salt, stirring the combination till easy, then fold within the chocolate chips.
Utilizing a medium-sized cookie scoop, drop tablespoonfuls of cookie dough onto a ready baking sheet and flatten the tops a bit with the again finish of a spatula. It’s best to get about 18 cookies.
Bake the cookies for 12 to fifteen minutes till cookies are set and the sides begin to brown. Let the cookies cool on the baking sheet for about 10 minutes earlier than transferring them to a wire rack. We would like the cookies fully cool earlier than adorning.
To brighten the cookies, first add white chocolate chips (or white sweet melts) in a small microwave-safe bowl and microwave in 30 second intervals, mixing every time, till melted. Minimize a small slit on the tip of a plastic dishevelled or piping bag and punctiliously pour within the melted white chocolate chips.
Slowly pipe the chocolate onto the cookies to make them appear like “bandages” after which use the melted chocolate to attach the sweet eyes on.

Diet Info:

Serving Measurement: 1 cookie
Energy: 208
Sugars: 0.6 g
Sodium: 101.7 mg
Fat: 13.6 g
Saturated Fat: 4 g
Carbohydrates: 15.8 g
Fibers: 2.7 g
Proteins: 4.9 g

* Please notice that each one vitamin data are simply estimates. Values will range amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including the bestseller “Logically Fallacious,” announced the release of his latest book “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing.” Notably, this book is a testament to the revolutionary power of AI, as Bennett wrote it almost exclusively with artificial intelligence, even crafting the marketing materials and the audiobook in his voice using AI technology.

Bennett’s background spans programming and technology, and he holds a PhD in Social Psychology. His diverse background and deep understanding of technology, human behavior, and self-publishing have uniquely positioned him to explore AI’s potential to transform business marketing. Bennett has used AI for various aspects of writing and marketing his new book, including creating the book description, keywords, selecting the categories, and even writing this press release.

“Artificial Intelligence, Real Profits” is a comprehensive guide designed to demystify AI-driven business marketing, providing actionable techniques and real-life examples. It aims to help entrepreneurs and marketers leverage the power of AI to maximize their profits and success. It’s not just about AI but about leveraging AI in a way that augments human creativity and productivity, as Bennett has demonstrated in creating this book.

Bennett demonstrates how AI can be a powerful tool, even transforming the publishing industry more profoundly than the internet has. “AI is going to change the publishing industry more than the Internet has. Mark my words,” said Bennett.

In this groundbreaking book, Bennett employed AI to assist in creating the topics and, through carefully crafted prompts, got the AI to write the book he envisioned. This innovative approach makes “Artificial Intelligence, Real Profits” stand out among other books in the field. “As an industry professional and a prolific author, it not only blows my mind that I created this book, all marketing materials, and audiobook (in my own voice) in about 8 hours, but that with the help of AI, this is probably better than anything I have written on my own,” Bennett added. “After all, who is more qualified to write about AI than AI?”

Bennett’s primary goal with this release is not just to sell more books, but to raise awareness about AI’s transformative potential in the publishing industry and to inspire other authors to explore the possibilities. He encourages readers to read the book and the media to contact him for interviews.

Company / Source: BookMarketing.pro
Contact Person Name: Bo Bennett
Email: [email protected]
Phone: 1 978 522 6530
Website/URL: https://www.BookMarketing.pro/

About Bo Bennett: Bo Bennett is the founder of BookMarketing.pro, a business that has been helping self-published authors for over a decade. He is also the author of over a dozen books, including the bestseller “Logically Fallacious.” His latest book, “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing,” explores the revolutionary potential of AI in business marketing and the publishing industry.

View original content to download multimedia:https://www.prnewswire.com/news-releases/groundbreaking-new-book-by-prolific-author-bo-bennett-a-deep-dive-into-ai-driven-business -marketing—written-by-ai-301852392.html

SOURCE BookMarketing. pro

How Shay Mitchell Turned Her Penchant for Travel Into a Full-Fledged Business

shay mitchell office hours — Shay Mitchell on Turning Her Hobby Into a CareerHearst Owned

“Hearst Magazines and Yahoo may earn commission or revenue on some items through these links.”

In ELLE.com’s monthly series Office Hours, we ask people in powerful positions to take us through their first jobs, worst jobs, and everything in between. This month we spoke to actress, model, entrepreneur, and mother of two Shay Mitchell, who is not only celebrating five years of her travel brand Béis, but a just-launched kids collection. (Béis translates to “beige,” after a beige bag Mitchell used to travel with.) “It truly is my first baby,” she tells ELLE.com of her company, which specializes in functional luggage. “Every single detail, from the design to the models we book for our ad campaigns, I oversee.” It‘it’s hard to believe she still has time to run her tequila seltzer brand, Onda, too. Here, Mitchell talks about diversity in Hollywood, what‘s always in her bag, and why Drake is her secret fan.

My first job

I worked at a café in Vancouver called Coco Loco. They served sandwiches and coffee, and I could never figure out how to get the damn coffee machine to work—it was this elaborate Italian espresso maker and I always messed it up. I think my salary was $7 or $8 an hour. I’m still scarred from that experience. People would come in with the craziest coffee orders. Now, my order is super simple because I know how hard it is for the baristas.

My worst job

Bottleservice. I hate it. It wasn’t the job as much as the situation—navigating crowds, dealing with really difficult customers when they’re intoxicated, etc.—but the money was very good. You’d leave with great tips, but you never knew what you were getting into on any given night.

On diversity in Hollywood

I remember getting the audition for Pretty Little Liars, and the character of Emily in the book had strawberry blonde hair with freckles and a very fair complexion. When I first booked the part, everybody was like, “What? You don’t look like the girl next door.” But I think, in this day and age, I am the girl next door. That didn’t deter me back then. I was going to go for it regardless, because I didn’t want to look back with regrets.

How I transitioned out of the entertainment industry

There was always a lot of downtime on the Pretty Little Liars set while I waited for the next scene, so I started a blog, which kept me busy between takes. From there, I wrote a book. And then, during our breaks from filming, I would travel, so I created a YouTube channel that documented my trips. When Shaycations took off, my friends would constantly ask me for recommendations and packing advice.

The power of self-documenting

I was always that girl with the camera. Like, at the club, I’d have the digital camera. I have way too many photos on my phone and on my laptop. Documenting has always been important to me, so that I can remember the experience and share it with others, so they can go and experience it too. It felt selfish to do otherwise. i was like, this is too good to just keep to myself. My trip to India is still one of my best pieces of content.

Why I started Béis

I’ve always known that there was an entrepreneurial side to me, and I always wanted to get into business, but I had never been to school. I’ve had experiences with luggage where wheels would fall off and I’d get angry at myself for not spending more money to get a better bag. When I knew it was time to start my own company, I noticed there was a huge gap in the market: you either had super expensive companies with crazy bags that weren’t even functional, and on the other side of the spectrum, you had affordable bags that were ugly and not well-made.

Basically, I wanted a line of affordable bags that had all the functions I could dream up and look really good at the same time. The price is really important to me, because I know how expensive traveling is—I don’t want the bags to break the bank because you should be able to spend that money on the experiences you have. It’s an on-the-go brand, whether you’re going on a hike, to the gym, or to the grocery store. I want to provide different accessories for all of those different things, so everyone can have a bag that makes them feel at home when they’re not at home.

What’s always in my bag

My cosmetics case for on-the-go touchups. When I’m traveling, I use our recyclable tote because of the functionality—certain compartments just make everything so easy. I know exactly where my passport is and exactly where I put my snacks and water bottle.

Best career advice I’ve ever received

Work with people who are smarter than you. My whole motto in life is “I have this one life. What do I want to do?” I never want to look back and wish I had done something. So regardless of the experience or lack of experience I have in terms of design, business marketing, all of it, I just had to [launch Béis]. I brought people onto my team who were smarter than me and had way more experience and were experts in their own fields. That’s something I’ve never been afraid to do.

How I balance work and family

I take time to myself because I have an incredible team around me. There’s no way I could do what I do without the help of people—everything from childcare to my team, my publicist, my agent. I owe it all to them.

Most surprising Onda fan

My number one customer is Drake—and he has nothing to do with me. He found it on his own and pays for it, gets it delivered, and travels with it. He has Onda on him at all times!

This interview has been edited and condensed.

You Might Also Like

Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press release below:

Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Activate, Powered by Snowflake, Gives Marketing Teams Direct, Easy, & Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments

NEW YORK – Jan. 24, 2023 – Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom audiences by unifying customer data from their Cloud Data Warehouse (CDW) along with additional sources. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of customer acquisition costs, lifetime value, and more to help drive faster revenue growth.

Companies are storing increasingly large amounts of data in their data warehouses and data lakes, but today’s marketing tools were built on legacy architecture that cannot integrate with or leverage data in a CDW. Simon Activate is purpose-built for the Cloud Data Warehouse and uses zero-ETL technology to offer an accessible and transparent data architecture. Unlike other solutions, Simon Activate is not limited to a data warehouse for audience-building, and the identity resolution capabilities of Simon’s CDP allows users to combine data from their other sources into single, complete customer profiles. Its intuitive, marketer-friendly UI makes it simple to create hyper-targeted customer segments from a large volume of data to power and improve the performance of campaigns across their top channels.

“It was a deliberate decision to build Simon Activate on Snowflake and the greatest benefit we’ve seen is that it has allowed us to better integrate with CDWs in a way other CDPs/Martech tools that were built on legacy architecture cannot,” said Jason Davis, CEO, and founder of Simon Data. “Additionally, it has allowed us to build new products, such as Simon Activate, at the speed as new customer needs and pain points arise.”

“Simon Data’s mission aligns with where we see the modern marketing data stack heading,” said Denise Persson, Chief Marketing Officer at Snowflake. “In 2023, marketers will face even more pressure to achieve higher ROI and deliver better customer experiences. It is critical to build a solid data foundation for your marketing engine. Simon Activate, Powered by Snowflake, provides simple, powerful capabilities that demonstrate what building your marketing stack on the Snowflake Data Cloud can unlock for joint customers.”

Industry-leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

Simon Activate allows leading online fashion destination, ASOS, to create and send advanced segments to its marketing cloud that it otherwise could not have. Simon integrates with multiple third-party vendors to combine previously siloed data, provide a single view of each customer and incrementally increase revenue.

“Simon Activate’s entire toolchain is seamless, purpose-built, and equips our marketing team with a complete and accurate customer 360,” said Ashley Fisher, Head of Technology, ASOS. “Simon Data’s Snowflake architecture has transformed our ability to deploy targeted marketing campaigns by allowing our marketers to launch campaigns in a matter of minutes. Now our overall program is more segmented, more personalized, and ultimately, much higher performing than that of our existing legacy architecture.”

About Simon Data

Simon Data empowers marketing teams with the only purpose-built Customer Data Platform (CDP) to increase campaign performance through faster, more precise segmentation and personalization. Simon Data enables brands to break free from outdated architecture that makes data hard to access and deploy. That’s why Tripadvisor, Equinox, jetBlue, ASOS, Venmo and many others count on Simon Data to connect with consumers. Low code, the Simon Data Platform is designed for use by marketers – turning them into data scientists. Simon Data is a 2022 Built-In Best Places to Work, Great Places to Work Certified, and is an 8-time G2 Leader in the CDP space. To learn more, visit www.simondata.com.

For More Information:

Jennifer Yoder

[email protected]

408.656.0979

Skims Campaign Features ‘White Lotus’ Breakout Stars

Kim Kardashian’s shapewear brand, Skims, launched a campaign with stars of “The White Lotus.”
Engagement on the post has outpaced the typical response from fans.
A marketing professor outlines why the campaign works and what entrepreneurs can learn from it.

About six weeks after season two of “The White Lotus” concluded, the fan-favorite actors Simona Tabasco and Beatrice Grannò were featured in a lingerie campaign for Kim Kardashian’s shapewear brand, Skims.

On Monday, Kardashian shared images and a video on Instagram of the women, who played Lucia and Mia on the show, for her company’s Valentine’s Day collection. The duo, who starred alongside powerhouse actors like Jennifer Coolidge and Aubrey Plaza in the Emmy-winning series, quickly became beloved characters among viewers, including Kardashian.

“I watched The White Lotus and had to have my girls!” Kardashian wrote in the caption of the Instagram post kicking off the campaign.

Kim Kardashian posted the campaign to her Instagram account.

screenshot, Instagram.com/kimkardashian/

Skims’ inaugural Instagram post for the campaign garnered more than 45,000 likes, while other posts on Skims’ Instagram profile have typically gotten 2,000 to 6,000 likes. The TikTok video campaign has more than 1.1 million views, compared to the brand’s usual range of 30,000 to 70,000 views.

“Part of what the Skims brand represents is real, everyday women use this product to uplift themselves,” said Jared Watson, an assistant professor of marketing at New York University’s Stern School of Business. “Now more than ever, what’s aspirational to many is not necessarily perfection.”

Watson added that with this campaign, Skims is leveraging characters who are both relatable and aspirational to evoke that perception of the product.

Here’s why the latest Skims campaign works and what other business owners can learn for their brand marketing, according to Watson.

Relatability and emotion contributed to the campaign’s virality

@skims This Valentine’s Day, everybody’s wearing SKIMS. Introducing breakout stars and real life best friends Simona Tabasco and Beatrice Grannò together for #SKIMS ♬ original sound – SKIMS

Watson said the relationships we build with onscreen talent are what makes campaigns like Kardashian’s so effective.

“Parasocial relationships are one-way relationships we form with people on television or on the internet where it feels like we know them,” he said. “That’s what Skims is doing fantastically here. For fans of ‘The White Lotus,’ we feel this source of pride, like ‘here’s our friend getting a platform.'”

Watson speculated that most of the campaign’s value would be in the form of a new or strengthened affinity for the Skims brand from customers. He added that while it’s too early to tell whether the campaign is a financial success for Skims, it’s likely to increase traffic to the brand.

Fans of “The White Lotus” are likely checking in on their favorite stars on social media, which could lead them to engage with the Skims campaign to feel even more connected, he said.

Joining cultural conversations can help businesses of all sizes

To be sure, Kardashian, who has an estimated net worth of $1.8 billion, has the social and financial capital to convince major players to join her ad campaigns; for example, the former Victoria’s Secret supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel modeled for Skims last year.

~~But business owners with smaller budgets can find other ways to engage in cultural conversations to support their marketing, Watson said.~~

For example, pizza chain & pizza sends out marketing text messages pegged to pop-culture headlines that also correspond to sales promotions, he added. Small-business owners can mirror this strategy for events like the Super Bowl or a highly anticipated episode of television to attract customers.

~~What’s more, sharing timely posts on social media that are related to these moments is another way to organically draw more social engagement to your brand’s page.~~

~~“You’re not going to be able to emulate the reach of Kim Kardashian overnight,” he said. “But you are able to contribute to these pop-culture conversations.”~~

How To Overcome Jet Lag

Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.
Why do we get jet lag?
Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It also affects other functions in the body, such as hormone synthesis, digestion and body temperature.
Our body regulates these rhythms, with the guidance of the brain. But of course there are external factors (such as light) that affect these rhythms. For example, when light enters the eyes, a message is sent to the brain to stop producing melatonin (the sleep-promoting hormone).
Air travel makes jet lag even worse because the body is moving much faster than the brain, which needs time to understand the time changes. Jet lag means the body is out of sync with the day and night of our destination. Our body has the ability to adapt to environmental changes, but it takes time. In general, the evidence shows that when we fly to the east the jet lag is more intense than when we fly to the west. This is because the body can adjust more quickly to going to bed later than going to bed earlier.
Other factors that contribute to jet lag are:
when we sit for long hours on the plane
the lack of oxygen and reduced air pressure in the airplane cabin
the increased temperature in the cabin and low humidity, which can cause dehydration
How to tell if you have jet lag: the symptoms
Jet lag occurs when you travel by plane to different time zones. Some biological rhythms such as sleep-wake and the human growth hormone secretion adjust almost immediately to local time, while others, such as body temperature, cortisol secretion, and the ability to sleep adjust gradually and much later.
The most common symptoms of jet lag are:
Exhaustion
Dizziness
Decreased concentration
Reduced performance
Constipation or diarrhea
Insomnia
Decreased appetite
Headaches
Night vision disorder and limited peripheral vision.
Jet lag affects each person differently. In general, the symptoms are more severe when one travels long distances. This is because longer distances require the body to adapt more. If the journey lasts many hours, then it may be difficult for one to sleep as the body adjusts to the new time zone.
The duration of jet lag depends on many factors. These include how far we travel, our circadian rhythm and our overall health. Many people who have symptoms of jet lag feel better within a few days of arriving at their destination. For some people, it can take a week to feel like themselves again.
How to overcome jet lag
1. Set your watch
Set your watch to the time of the country you are visiting as soon as you get on the plane. This is a psychological trick that will help the brain adapt to new data more easily. Remember that the body uses three parameters to set your biological clock: daylight, eating times and sleeping times.
2. Sleep on the plane
Whether or not you will sleep during the flight depends on whether the flight is during the day or at night and whether you are traveling east or west. If you want to sleep during the flight, prefer to do it when it will be night at your destination, even if that means it will be noon at your local time. In this way you prepare your body to enter a new rhythm.
To sleep on the plane, an eye mask and earplugs are essential. A few drops of lavender oil can also help you relax.
If you fly east you will fall asleep earlier than usual. If you don’t sleep on the plane, you will be quite tired upon arrival and will be reasonably sleepy at bedtime.
3. Make the right food choices
Rich meals can cause sleep problems and upset your stomach. Therefore, it is good to eat lightly. When you get to your destination, protein will help you stay awake: smoked salmon with scrambled eggs is a perfect breakfast, while carbs will help you sleep (so choose a pasta meal three hours before bed).
4. Stay hydrated
Drink plenty of water and avoid alcohol and too much caffeine to compensate for dry airplane water, which increases the chances of dehydration.
5 Move to the new time zone
Don’t be tempted to keep calculating what time it is in your home country. When you arrive and it’s daytime don’t be tempted to rest the first day. Avoid sleeping, even if you feel tired. Keep yourself busy, but not too busy. Daylight helps reset the body’s biological clock. In general, remember that with large time differences it is good to stay awake and sleep at the usual bedtime in your new destination.
6. Get out in the sun
Light helps the body recognize that it’s time to wake up. Artificial light (light bulbs emit) have the same benefits as natural light if you can’t go outside.
7. Exercise
Take a walk upon arrival to beat sleepiness.
8.Drink cherry juice!
Cherries regulate the body’s biological clock, as they are a natural source of melatonin. Two servings of cherries or cherry juice a day will help your body recover from jet lag.
9. Take melatonin
Melatonin is a hormone produced by the human body that plays an important role in regulating the sleep-wake cycle. Taking a melatonin supplement 20 minutes before going to bed can help reduce jet lag symptoms.