Mastercard Launches “Secret Sauce” Marketing campaign in Assist of Girls-Owned Small Companies

New marketing campaign bolsters Mastercard’s dedication to ship options that tackle Canadian small enterprise house owners’ each day challenges and empower them to thrive

TORONTO, Oct. 11, 2022 /CNW/ – At the moment, Mastercard launched its new “Secret Sauce” small enterprise marketing campaign to raise the visibility of girls small enterprise house owners within the culinary area and assist equip them with the assist, funding, and assets they should develop their companies. The initiative will kick-off with a nationwide advert marketing campaign highlighting three girls who’ve overcome distinctive challenges to take care of and develop their companies.

The marketing campaign features a funding program in partnership with Pier 5 to assist girls small enterprise house owners additional develop their companies. It additionally promotes the usage of a Google Maps characteristic that permits folks to determine, store and assist women-owned small companies as a strategy to drive significant influence in the neighborhood.

This marketing campaign builds off Mastercard’s pledge, introduced in 2020, of $250 million USD in monetary, know-how, product, and perception belongings over 5 years to small companies throughout the globe, together with Canada. The funds will assist the monetary safety, vitality of companies and their employees, in addition to their on-line enlargement.

“In Canada small companies function the muse of our financial system and are the pillars of communities, however many Canadian girls who begin their very own enterprise make lower than their male counterparts, ¹” stated Nishant RainaSmall Enterprise Lead, Mastercard in Canada. “Girls-owned small companies want entry to assist and assets that may empower them to thrive. This marketing campaign does simply that – it offers women-owned small companies a platform to attach with prospects and creates a strong group of friends and mentors to be taught from and encourage the subsequent era of entrepreneurs.”

From money stream to operational effectivity, small companies are sometimes overstretched for assets. This challenge is barely compounded with the truth that 80 per cent² of meals service companies have taken on new debt over the past two years with women-owned small companies in Canada taking almost two instances³ as lengthy to recuperate.

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“Being a catalyst for the small companies group, means supporting all small companies – particularly teams going through a larger set of challenges,” Raina stated. “The ability of connection is on the core of what can drive change and make small companies profitable. By constructing a group of entrepreneurs and showingcasing their tales, we’re serving to create a wealth of data and experiences that house owners can analyze, apply key learnings , and in the end prosper from.”

Pier 5 x Mastercard Small Enterprise Fund

Mastercard is partnering with Pier 5, a platform that uncovers artistic entrepreneurs and helps inform their tales, to focus on, fund and assist women-owned small companies in Canada. To assist additional develop their companies, Mastercard will present 5 women-owned small companies with $10,000 CAD in funding. from October 11 till the top of the month, Canadian girls small enterprise house owners throughout all sectors can apply at Pier-5.com/SmallBusinessFund.

All 5 enterprise house owners may even be invited to a Priceless Expertise that may deliver girls from throughout Canada collectively for a once-in-a-lifetime community-building occasion. They are going to be given the chance to attach and be taught from their friends and Mastercard Executives to additional develop their companies.

Store and Assist Girls-Owned Small Companies

To assist communities store and assist regionally, Mastercard is encouraging women-owned small companies to register on Google Maps as “Girls-Led”. The tag allows shoppers to simply search, uncover and store at women-owned companies of their group.

Mastercard Assist for Small Companies

Mastercard has a proud historical past of supporting small companies in Canada, offering instruments, insights and assets to assist this vital a part of the Canadian financial system. A few of these efforts embrace:

• Easy accessibility to capital and money stream administration instruments to make sure small companies have the funds they should function with effectivity

• Free cybersecurity instruments to assist Canadian small companies shield their environments from monetary and digital threats

• Entry to important instruments and assets via partnerships with Digital Major Avenue, Salesforce, Startup Canada, Canadian Federation of Impartial Enterprise (CFIB) and others

By empowering small companies with entry to capital, digital fee options, knowledge insights, cybersecurity options and the instruments to run their enterprises extra effectively and securely, Mastercard is dedicated to serving to entrepreneurs in Canada. These options are available and simply deployable to rapidly tackle the ache factors and fast wants for small companies.

Via Mastercard.ca/SupportSmallBusiness guests can be taught extra about these efforts, in addition to the place to buy and assist women-owned small companies.

About Mastercard (NYSE: MA)

Mastercard is a worldwide know-how firm within the funds trade. Our mission is to attach and energy an inclusive, digital financial system that advantages everybody, in every single place by making transactions protected, easy, good and accessible. Utilizing safe knowledge and networks, partnerships and fervour, our improvements and options assist people, monetary establishments, governments and companies notice their best potential. Our decency quotient, or DQ, drives our tradition and every part we do inside and outdoors of our firm. With connections throughout greater than 210 international locations and territories, we’re constructing a sustainable world that unlocks priceless prospects for all.

SOURCE Mastercard

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