local business marketing

4 Subscription Marketing Mistakes to Avoid

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The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Simon Data Launches Activate, Transforming Cloud Data Platforms from a Business Intelligence Tool to a Marketing Powerhouse

Simon Data announced it has “changed the game” with its solution Simon Activates. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe.

While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks. The result is a solution that marketing teams can rely on for data-driven optimization of ROAS, LTV, and more to help drive faster revenue growth.

Read the full press

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Twitter will kick nonpaying users out of its main feed

Twitter will soon display only tweets from Twitter Blue members in the algorithmically curated “For You” feed that users see by default, CEO Elon Musk has announced. The change will take effect from April 15—two weeks after Twitter is due to start removing the “legacy” blue checks from users who are merely notable and haven’t agreed to pony up $8 a month for Twitter Blue.

In other words, the next few weeks will see Twitter become a much more stratified service. It was already the case that Twitter Blue subscribers could post longer tweets than regular users, but now

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Top Tips to Level Up Multi-location Marketing for Your Business

Multi-location marketing is a strategic approach that businesses use to promote their brands, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.

One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help

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How To Overcome Jet Lag

Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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Post Traumatic Stress Disorder (PTSD)

In our daily lives, each of us can have an experience that is overwhelming, frightening, and beyond our control. We may be involved in a car accident, be the victim of an assault or witness an accident. These experiences are more likely to happen to police officers, firefighters, ambulance crews – who are often faced with gruesome scenes. Also, military personnel may be shot or injured by explosions, or see friends killed or injured.

Most people, in time, get over such experiences without needing help. However, for some, traumatic experiences trigger a reaction that can last for many months or

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10 Minute Meditation For Instant Relaxation

Are you feeling stressed? Are you facing a difficult time at work or at home? Is your mind constantly thinking negative or multiple thoughts at once? Have you heard of meditation but haven’t tried it yet, or aren’t sure how to get started?

This 10 minute meditation can clear your mind, reduce stress and help you feel more in control – and you don’t have to be alone at home to try it!

You will really only need the ability to focus on the present moment, noticing when you are distracted by other thoughts.

Meditation using sound

One of the

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