Marketing Your Business Doesn’t Have to Be Expensive
This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.
“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”
Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a