Shein invests 500m euros in Poland hub
Online fashion retailer Shein is investing €500m to expand its European logistics hub near Wroclaw in Poland. This expansion will bring the company’s cumulative investment in Poland to €1bn since 2022, solidifying the country’s position as its strategic center for European operations.
The expansion is expected to create thousands of new jobs, increasing the total workforce at its facilities to over 10,000 by the end of 2026. Shein’s Wroclaw facility is described as one of Europe’s most technologically advanced e-commerce logistics centers.
The site spans approximately 1m square meters of warehouse space, representing a 25% increase in warehouse footprint, and features more than 6,500 autonomous fulfillment robots. Over 230 local SMEs will provide goods and services to Shein’s operations in Wroclaw.
Read Also: Ireland’s top grocery retailers win national awards
Leonard Lin, global head of public affairs and EMEA president at Shein, stated that Europe is a key market for Shein, and they are committed to investing in the infrastructure and capabilities needed to support their long-term growth across the region. He added that the €500m investment in Poland demonstrates Shein’s confidence in the long-term potential of its European business.
Michał Kania, SHEIN’s Poland public affairs director, noted that Poland has become an increasingly important part of SHEIN’s global operations over the past four years. He stated that the continued investment reflects confidence in the country’s workforce, infrastructure, and business environment.
Michał Ptaszyński, managing director and head of Logicor Poland, expressed pride in supporting SHEIN’s expansion in Lower Silesia, highlighting the region’s growing importance as a key European logistics hub. The partnership between Logicor and SHEIN has contributed to the development of a significant logistics operation.
