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The so-called “creator economic system” spans a vastly various area with merchandise together with dance movies on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It’s turning into a formidable power. In 2021 alone, the creator economic system raised a document $1.3 billion in funding, underscoring the funding group’s vote of confidence in its future. Quick ahead to 2022, and memes are clearly not only for laughs.
The sector’s trailblazers — behemoths like Meta and extra specialised leisure tech gamers like FunCorp, whose group I used to be privileged
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The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.
But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there
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