business marketing examples

Fig Salad with Roasted Butternut Squash

This Fig Salad with Roasted Butternut Squash is the proper fall salad loaded with leafy greens, recent figs, crunchy pecans, and creamy goat cheese all tossed with a wealthy balsamic dressing!

Oh how I really like a great fall salad this time of 12 months to stability out all these cozy consolation meals dishes we’re all at present having fun with! This salad is loaded with peppery arugula, candy recent figs, completely roasted butternut squash (with cinnamon!), crunchy pecans, creamy goat cheese and scrumptious pops of dried cranberries all drizzled with a scrumptious maple balsamic dressing. I do know. There may be A LOT happening. However so price it in the very best approach. The flavors are unbelievable and I promise this can be a salad you will wish to add to your menu this season!

Why You will Love this Salad

So many scrumptious flavors and textures on this salad!
Loaded with seasonal recent fruits and veggies.
The butternut squash is roasted in cinnamon and cayenne for the proper candy and spicy combo.
This maple balsamic dressing must be a staple in your kitchen this season!
This salad can be tremendous fairly to have a look at

Elements You will Want

Leafy greens – I really like the peppery style of arugula on this salad, however any mixture of leafy greens will work
Figs – I used recent figs on this salad which style wonderful with the balsamic dressing! You could possibly additionally use dried figs, however take note these are usually increased in sugar
Butternut squash – this makes the salad so filling roasted with heat cinnamon, somewhat cayenne, salt and pepper which is my favourite taste combo. You could possibly additionally roast candy potato or different squash
Crumbled cheese – I used crumbled goat cheese, however feta, gorgonzola and even blue cheese all would style nice on this salad. To maintain this vegan, merely omit the cheese altogether or use your favourite vegan possibility
Pecans – these add a pleasant crunch to the salad and you possibly can additionally use chopped walnuts, almonds or cashews. My Candied maple walnuts would additionally make a scrumptious addition made with maple syrup, vanilla and cinnamon!
Dried cranberries – excellent little pops of sweetness all through the salad together with some added shade
Maple Balsamic Dressing – made with a mix of balsamic vinegar, olive oil, maple syrup, Dijon mustard and recent thyme

Learn how to Roast Butternut Squash

Roasting butternut squash is tremendous easy and tastes completely scrumptious! First, you may wish to peel and slice the butternut squash into 1-inch cubes and toss them in a bowl with olive oil, cinnamon, cayenne, salt and pepper, mixing properly till the squash is evenly coated. Subsequent, switch the butternut squash cubes onto a sheet pan sprayed with non-stick spray and roast within the oven at 400 levels F for 25 to half-hour, flipping the squash midway by way of. The butternut squash is completed when it is fork tender and beginning to brown.

Maple Balsamic Dressing (the BEST!)

I completely LOVE this maple balsamic dressing and it’s actually what makes this salad so wonderful! This dressing is wealthy, tangy and simply made with simply 5 easy elements – balsamic vinegar, olive oil, maple syrup, Dijon mustard and recent thyme. Not solely does this dressing style nice on salads, however I like to drizzle it on veggies, use it as a marinade for hen, fish or steak, toss it in pasta salads, and a lot extra. You can too make this proper in your blender in lower than 5 minutes or easy shake all of it up in a jar!

I at all times make my very own salad dressings proper at residence as a result of I sometimes have already got all of the elements readily available in my pantry or fridge, it is budget-friendly and truthfully simply tastes so a lot better than the bottled stuff from the shop.

Learn how to Make this Salad

Roast the squash. Preheat the oven to 400 levels F. Rigorously peel and slice the butternut squash, chopping it into 1-inch cubes. Toss with olive oil, cinnamon, cayenne, salt and pepper till fully coated. Unfold the butternut squash out on a ready baking sheet in a single layer and roast within the oven for about 25 to half-hour, flipping them as soon as midway by way of.
Make the balsamic dressing. Whereas the squash is roasting, mix all of the elements for the maple balsamic dressing in a blender and course of till clean or just whisk collectively all the things in a mason jar till emulsified.
Assemble the salads. Mix the arugula, figs, pecans and dried cranberries in a big bowl and toss with the balsamic dressing. Fold within the roasted butternut squash and sprinkle with goat cheese and recent thyme. Serve and revel in!

Extra Salad Recipes You will Love

Hope you all take pleasure in this Fig Salad with Roasted Butternut Squash and for those who love this recipe as a lot as we do, please depart me a five-star score beneath and remember to tag me on Instagram utilizing the hashtag #eatyourselfskinny! I really like seeing all of your scrumptious recreations!

Prep Time: 10 minutes
Prepare dinner Time: 30 minutes
Complete Time: 40 minutes

Elements

For the Butternut Squash:

1 (2 lb) butternut squash, peeled and reduce into 1-inch cubes
2 tablespoons olive oil
1/2 teaspoon cinnamon
Pinch of cayenne pepper
Salt and pepper, to style

For Salads:

6 to 7 cups arugula
6 to 8 recent figs, quartered
1/3 cup goat cheese, crumbled
1/4 cup pecans
1/4 cup dried cranberries
maple balsamic herb dressing (recipe)
Sprinkle with recent thyme

Directions

Preheat oven to 400 levels F.
Roast the squash: Rigorously peel and slice the butternut squash, chopping it into 1-inch cubes. Toss with olive oil, cinnamon, cayenne, salt and pepper till fully coated. Unfold butternut squash out on ready baking sheet in a single layer and roast within the oven for about 25 to half-hour, flipping them as soon as midway by way of.
Make the balsamic dressing: Mix all of the elements for the maple balsamic dressing in a blender and course of till clean or just whisk collectively all the things in a mason jar till emulsified.
Assemble the salads: Mix arugula, figs, pecans and dried cranberries in a big bowl and toss with dressing. Fold within the roasted butternut squash and sprinkle with goat cheese and recent thyme, serve and revel in!

Notes

*This salad will final about 3 days in your fridge, however undoubtedly tastes greatest instantly after making it. If planning to take pleasure in this for a number of days, I counsel particular person dressing parts with the salad dressing in order that the arugula stays recent.

Vitamin Information:

Serving Measurement: 1/sixth of recipe
Energy: 265
Sugars: 19.4 g
Sodium: 167.7 mg
Fat: 15 g
Saturated Fat: 2.5 g
Carbohydrates: 31.8 g
Fibers: 2.8 g
Proteins: 3.5 g

* Please be aware that every one vitamin info are simply estimates. Values will fluctuate amongst manufacturers, so we encourage you to calculate these by yourself for many correct outcomes.

Rainbow Orzo Salad – Eat Yourself Skinny

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd. The veggies add such a nice crunch to this salad and the orzo soaks up all that delicious lemon flavor from the dressing as it marinates. Such a great side dish when grilling chicken, fish and steak or you could even enjoy this all on its own for lunch.

This entire meal can easily be made in under 30 minutes and the most time consuming part is honestly all of the chopping. I really like to finely chop all the veggies as I think it makes the salad look so much better. This recipe uses so much delicious summer produce and is easily customizable to your liking.

Ingredients You’ll Need

Orzo pasta – I love the light taste of orzo in this salad, but feel free to use any type of small pasta
Veggies – I used a combination of red bell pepper, orange bell pepper, cucumber, red onion, and fresh corn, but you can also use tomatoes, zucchini, or other veggies
Fresh herbs – a delicious combination of fresh parsley and fresh basil
Sea salt + ground pepper – for seasoning
Lemon Herb Dressing – see recipe below!

How to Make Rainbow Orzo Salad

One of the many reasons I make this Rainbow Orzo Salad so much is because of how simple it is to throw together! Here’s how I make it in just 5 easy steps:

Chop your veggies and herbs. This might be the most time-consuming part, but hey play that podcast or blast some music – I promise it’s worth all the chopping! I like to try to finely chop all the veggies because I think the salad just looks better visually and is more enjoyable to eat. You’ll also want to chop the fresh basil and parsley as well.
Cook the orzo. Bring your water to a boil, sprinkle in some salt, and cook the orzo according to the package directions until al dente. Make sure to stir ever so often to prevent the orzo from clumping. Drain the orzo in a colander and run cold water over it until cooled.
Make the dressing. While the orzo is cooking, you can whip up this dressing! Simply whisk together the olive oil, fresh lemon juice, red wine vinegar, Dijon mustard, garlic, oregano and salt/pepper in a jar or bowl and set aside until ready to use. Seriously SO good and is a dressing I have used for so many different meals! It honestly deserves its own post.
Toss the salad. Mix together the cooked orzo, chopped veggies and fresh herbs in a large bowl and drizzle the whole thing with the lemon herb dressing. Give it a good toss, season with additional salt and pepper as needed. Serve immediately or marinate for a few hours before serving (I highly recommend this!)
Marinate. Cover the orzo salad and place it in the fridge allowing the flavors to marinate for a few hours or even overnight. Serve and enjoy!

Homemade Lemon Herb Dressing

I can’t tell you how much I love this dressing. Bright lemony flavour, tangy Dijon mustard, delicious garlic and fresh herbs really make this the perfect dressing for this orzo salad because it tastes amazing and quickly gets absorbed by all the pasta and veggies! SO. MUCH. FLAVORS. Here’s what you’ll need:

Olive oil – I like to use a good olive oil that doesn’t have to be expensive, just make sure it’s cold-pressed and organic for the most flavor (in my opinion)
Lemons – I just love the bright, fresh flavor fresh lemon juice brings to this dressing. Feel free to add a little bit of the zest too for even more lemon flavor!
Red wine vinegar – this adds a nice tangy flavor that goes perfect with the olive oil and lemon juice, but feel free to use apple cider vinegar or white vinegar if that’s what you have on hand
Dijon mustard – this adds a little zip and helps to emulsify the dressing
Garlic – I always like to use fresh garlic in my salad dressings, but a 1/4 teaspoon of dried minced garlic or garlic powder will work if that’s all you have
Seasonings – a delicious combination of dried oregano, salt and pepper

Prepping and Storage

The great thing about this rainbow orzo salad is that it tastes great warm OR cold and will last up to 3 to 4 days in your fridge. Just make sure to store any leftovers in a sealed, airtight container in the refrigerator. You can easily prepare this orzo pasta salad ahead of time by chopping up all your veggies and making the salad dressing up to a day before making. I promise you, this salad tastes even better on the second day!

If you do make this orzo salad recipe ahead of time, make sure to reserve a little bit of dressing to toss right before serving. The noodles and veggies will soak up a ton of the dressing (which is great for flavor!!), but you’ll want to freshen it up with more dressing when it’s ready to serve.

Substitutions & Variations

If you don’t have any orzo on hand, feel free to use any other type of pasta in a small shape or you could swap it with quinoa, rice or farro.
You can also customize this salad to your liking by using a variety of different vegetables such as zucchini, grape or cherry tomatoes, kalamata olives, broccoli, etc. and you could also mix in some chopped greens such as spinach, kale or arugula.
Sprinkle in some feta cheese or goat cheese for a boost of flavor and to make this orzo salad creamier.
Add in some protein such as shredded chicken, salmon, and shrimp or keep this salad vegetarian and add in chickpeas, white beans, pine nuts or other chopped nuts.
Switch up the dressings with whatever you like best! This balsamic dressing would taste amazing in this salad or even a creamier tahini dressing.

More Summer Salads You’ll Love

Prep Time: 10 mins
Cook Time: 10 mins
Total Time: 20 mins

Ingredients

For the orzo salad:

1 1/2 cups uncooked orzo pasta
1 teaspoon salt
1 red bell pepper, finely chopped
1 orange bell pepper, finely chopped
1 english cucumber, finely chopped
1 small red onion, finely chopped
1 cup corn, fresh or frozen
1/3 cup fresh basil, chopped
1/4 cup fresh parsley, chopped

For the Lemon Herb Dressing:

1/4 cup olive oil
3 tablespoons red wine vinegar
2 tablespoons lemon juice (half a lemon)
2 tablespoons Dijon mustard
2 cloves garlic, minced
1 teaspoon dried oregano
1 teaspoon kosher salt
1/2 teaspoon ground black pepper

Instructions

Bring a large pot of water to a boil and sprinkle in a teaspoon of salt. Cook the orzo according to the package directions, until al dente. Make sure to stir the orzo every few minutes to prevent it from clumping. Drain the orzo in a colander and run cold water over it until cooled.
While the orzo is cooking, whisk together the olive oil, fresh lemon juice, red wine vinegar, Dijon mustard, garlic, oregano and salt/pepper in a jar or bowl and set aside until ready to use.
In a large bowl, mix together the cooked orzo, finely chopped veggies and herbs and drizzle with the lemon herb dressing, mix well until all combined. Season with additional salt and pepper, as needed.
Serve immediately or cover and marinate for a few hours before serving or overnight. I highly recommend marinating as the pasta and veggies soak up the lemony dressing making the salad really flavourful. Serve and enjoy!

Nutrition Facts:

Serving Size: 1/6th of recipe
Calories: 250
Sugar: 2.8 g
Sodium: 308.9 mg
Fats: 7.1g
Saturated Fat: 1.1 g
Carbohydrates: 8.2 g
Fibers: 1.4 g
Proteins: 1.2 g

* Please note that all nutrition information is just estimates. Values will vary among brands, so we encourage you to calculate these on your own for the most accurate results.

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including the bestseller “Logically Fallacious,” announced the release of his latest book “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing.” Notably, this book is a testament to the revolutionary power of AI, as Bennett wrote it almost exclusively with artificial intelligence, even crafting the marketing materials and the audiobook in his voice using AI technology.

Bennett’s background spans programming and technology, and he holds a PhD in Social Psychology. His diverse background and deep understanding of technology, human behavior, and self-publishing have uniquely positioned him to explore AI’s potential to transform business marketing. Bennett has used AI for various aspects of writing and marketing his new book, including creating the book description, keywords, selecting the categories, and even writing this press release.

“Artificial Intelligence, Real Profits” is a comprehensive guide designed to demystify AI-driven business marketing, providing actionable techniques and real-life examples. It aims to help entrepreneurs and marketers leverage the power of AI to maximize their profits and success. It’s not just about AI but about leveraging AI in a way that augments human creativity and productivity, as Bennett has demonstrated in creating this book.

Bennett demonstrates how AI can be a powerful tool, even transforming the publishing industry more profoundly than the internet has. “AI is going to change the publishing industry more than the Internet has. Mark my words,” said Bennett.

In this groundbreaking book, Bennett employed AI to assist in creating the topics and, through carefully crafted prompts, got the AI to write the book he envisioned. This innovative approach makes “Artificial Intelligence, Real Profits” stand out among other books in the field. “As an industry professional and a prolific author, it not only blows my mind that I created this book, all marketing materials, and audiobook (in my own voice) in about 8 hours, but that with the help of AI, this is probably better than anything I have written on my own,” Bennett added. “After all, who is more qualified to write about AI than AI?”

Bennett’s primary goal with this release is not just to sell more books, but to raise awareness about AI’s transformative potential in the publishing industry and to inspire other authors to explore the possibilities. He encourages readers to read the book and the media to contact him for interviews.

Company / Source: BookMarketing.pro
Contact Person Name: Bo Bennett
Email: [email protected]
Phone: 1 978 522 6530
Website/URL: https://www.BookMarketing.pro/

About Bo Bennett: Bo Bennett is the founder of BookMarketing.pro, a business that has been helping self-published authors for over a decade. He is also the author of over a dozen books, including the bestseller “Logically Fallacious.” His latest book, “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing,” explores the revolutionary potential of AI in business marketing and the publishing industry.

View original content to download multimedia:https://www.prnewswire.com/news-releases/groundbreaking-new-book-by-prolific-author-bo-bennett-a-deep-dive-into-ai-driven-business -marketing—written-by-ai-301852392.html

SOURCE BookMarketing. pro

2023 Business Marketing Predictions With Strategist Zontee Hou

Zontee Hou speaking about customer loyalty.

Zontee Hou

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of great content is results. Content has to serve the customer before it serves the company, and Zontee is truly one of the best in the world at making this happen,” offers Jay Baer, bestselling author of six marketing books.

Hou brings over 15 years of experience in the marketing industry to her work with brands ranging from the IMF to Fidelity to Caesars Entertainment. She was one of LinkedIn’s 16 Marketers to Follow in 2021 and she’s consistently named one of TopRank’s most influential content marketers and top B2B marketers.

“Zontee Hou guides our clients to content marketing excellence through expertise and precision. She takes a customer-centric approach which allows clients to be future-looking and confident in the strategic direction,” suggests Kelly Santina, President at Convince & Convert.

Hou has been a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York. And in a previous life, Zontee was also a podcaster, a crafts and hobbies personality, and has been seen on PBS and the Martha Stewart Show.

She shares how content consumption is converging, how brands can use content to achieve their goals, and the most important thing to remember about an audience.

Goldie Chan: You are immersed in the marketing world every single day. So I’d love to hear what you think will be the trend for the next year for 2023 or maybe even 2024.

Zontee Hou: It’s no secret that AI is changing the way we not only create content, but also how we parse and digest information at scale. We are at a moment when it’s possible for even small companies to access big data with relative ease and truly learn about their audiences. For example, you could go on ChatGPT and ask what’s most important to nurses when choosing the right shoes to buy or what Millennial pet owners value most in their pet insurance. The tool will summarize some of the most common considerations for you and give you context for each.

That fact, combined with the fact that customers rate personalization and emotional connection as vital to their customer experience expectations, means that content marketers must create messaging, content and resources that speak to our audiences’ specific needs and considerations. If your messaging and content don’t speak to particular psychographics, consideration stages, or past customer interactions, you’re missing out. That’s what my talk at this month’s MarketingProfs’ Shakeup B2B Virtual Conference will be about.

Whether you’re a B2B or B2C company, personalization and emotional resonance based on your audience’s unique situation has to be at the center of your marketing and your customer experience.

Chan: What made you interested in getting into marketing?

hou: My first job out of college, I worked in the marketing department for one of the biggest craft companies in the US, So I was in first wave podcasting, I had a top 10 crafts and hobbies podcast on iTunes from 2007 to 2013. I mean like really early podcasting. We were doing influencer marketing before there was a term for influencer marketing. We pioneered online virtual “make-along” events. It was a real opportunity to become grassroots in the world of content marketing before it was really a discipline—that shaped the way I look at content marketing now.

Because even though most of the work that I do is as an agency owner and a consultant, I’m really knowledgeable about how to actually create that content on the fly, with not much of a budget. So when I work with companies, I’m always talking to them about how we can really get the most out of that content to achieve their business goals. The reason that I really enjoy content marketing is that it’s about speaking to people in a way that’s truly valuable to them and focusing on their motivations, their behaviors, their needs.

Chan: How do you like to think about storytelling and how does it fit in with the content and the customer journey?

hou: What’s absolutely essential is that our content and our storytelling have to be audience-centric. If we’re not making the audience the hero of the story and then positioning the brand as a trusted advisor or a resource to the audience, then we’re really doing our audience a disservice because they don’t want to hear a story where the brand is the hero. That’s not interesting to them. That’s an advertisement. There is no value in content that does that.

There are so many brands that still don’t get that, and that drives me absolutely crazy because that content will never be something that people would share and pass along to someone else. People want to share and pass on information that serves them, that they relate to, that they identify with, that they see themselves in, that helps them to achieve something.

In addition to telling an audience-centric story, I also think it’s important for companies to think about how to measure their storytelling and customer journey. Data helps us tell a stronger story internally about what works and what doesn’t. It also helps us connect the dots about what resonates with our audience. If you’re not thinking about how the audience behaves based on what they’ve seen, heard, and touched, then you’re missing an opportunity to help them get more out of the brand relationship. Again, it goes back to this idea of personalization—customers want to engage with brands that understand where they’ve been and where they’re going next.

4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there isn’t a one-size-fits-all subscription marketing strategy, there are a few common mistakes that ecommerce brands would be wise to avoid.

Related: How to Identify and Launch a Subscription Model in Your Existing Business

1. Taking a set-and-forget approach to subscriptions

One of the biggest mistakes subscription brands make is jumping to marketing techniques before considering exactly how you want to go to market with your subscriptions. In other words, a set-and-forget subscription model will sabotage any effective marketing strategy. So strengthening your subscriptions is a wise place to start to lay the foundation for impactful marketing.

There are so many options for brands to tailor their subscription programs directly to their customers’ lifestyles and their products’ intended use. This could be a build-a-box, giftable, sequential or prepaid subscription, to name a few.

Assess the needs of your subscribers and how your product is typically used to choose the strongest subscription offering that adds the most value to your customers.

2. Not designing a subscription-optimized PDP

Your PDP (Product Detail Page) is a very important part of your eCommerce website, as this is where consumers can directly engage with your product and decide if they want to buy it. The PDP is also where consumers can opt to subscribe — making it a stellar (and logical) spot to promote your subscription program. A costly mistake DTC brands make is creating a PDP that doesn’t effectively display the subscription offering or its related benefits.

There are myriad ways that brands can optimize their PDP — whether it’s by strategically setting subscriptions as the default, clearly displaying savings with a strikethrough, or illustrating the many perks that consumers can access by subscribing. It should be blatantly obvious to consumers why they would benefit from a subscription.

Related: More Restaurants Embrace Subscription Model to Drive Revenue and Retain Customers

3. Underestimating the post-purchase journey

An essential component of subscription marketing is knowing when and how to promote your subscription offering — and it’s a common mistake for newer brands to miss out on optimal chances, particularly after a consumer has made a purchase.

Two obvious cohorts to target are one-time and repeat buyers who have yet to subscribe. Leaning into this subgroup by sending an informative email that outlines the many perks of subscribing can work wonders to grow your subscriber base.

However, communicating with current subscribers — not just one-time buyers — is where the real post-purchase journey can happen. This is a significantly unique component of subscription marketing; it’s equally crucial (if not more so) to advertise to your current subscribers rather than just focusing on acquiring new ones. Forgetting about your most loyal audience is extremely costly; after all, returning customers spend about 67% more than new customers.

Building out a robust customer account portal complete with referrals, loyalty rewards, trending upsells, and exclusive discounts is only one step in maximizing engagement, as you have to ensure that your subscribers are aware of and participate in these engaging touchpoints. Once you have your account portal set up with the LTV-driven features you want, it’s important to lean into messaging that brings subscribers into the portal as much as possible.

One strategy is to invite subscribers via email and SMS messaging to visit their account portals by sending a direct link. Then, in conjunction with this, many brands also choose to send an educational email to inform their audience of the many ways to engage after they’ve subscribed.

4. Keeping Email/SMS marketing impersonal

Your email/SMS strategy is a chance to get highly creative and lean into personalization; it’s not just an outlet for promotions, which is a trap many brands fall into. Some founders are wary of playing up personalization for fear of invading privacy — but most consumers are actually seeking and expecting this kind of individualized treatment from their brands.

83% of consumers reported that they were willing to share information in exchange for a more personalized experience, and 88% of organizations that implemented a personalized approach saw a meaningful increase in sales. In other words, eCommerce businesses that fail to capitalize on this dynamic are missing out on a prime opportunity.

Personalized marketing can vary depending on the type of business you run — but here are some general campaign ideas:

For SMS, this might look like:

Notifying subscribers about new products they may like
Sending a personalized birthday message with a special perk
Sending out order-tracking messages and giving subscribers a chance to manage subscriptions directly in the text thread

For Email, this might look like:

A more casual check-in is sent to engaged subscribers to encourage reviews
An interactive survey or quiz to collect zero-party data (which can be used to further personalize future messaging)
An informative newsletter with recent brand updates, including a “you may like” product recommendation section

2023 Deloitte Global Marketing Trends Report Outlines Opportunities in Uncertain Times

Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report

NEW YORK, Jan. 24, 2023 /PRNewswire/ —

Deloitte's 2023 Global Marketing Trends Report Outlines Opportunities in Uncertain Times. — Deloitte’s 2023 Global Marketing Trends Report Outlines Opportunities in Uncertain Times.

Amid economic uncertainties, Deloitte forecasts marketers will experience breakthroughs in tech, increased consumer focus on sustainability and more in 2023 according to annual report.

With a new year comes new challenges, but also opportunities as business leaders and marketers set their sights on embracing trends and solutions that can set them up for success. Curated through surveys and in-depth conversations with more than 1,000 C-suite executives, Deloitte’s “2023 Global Marketing Trends” report offers guidance through uncertainties that business leaders may face, while presenting meaningful approaches to consider which may help propel businesses forward. The report focuses on four topics: financial uncertainty, sustainability, creativity and tech trends to watch. Listed are a few key recommendations marketers can consider going into 2023:

invest in digital technologies, platforms, new markets and customer personalization.
Iimprove sustainability efforts within internal marketing practices and establish long-term commitments.
Make more room for creativity by bringing the rest of the organization along for the ride.
Consider laying the foundation for metaverse or blockchain adoption.

Why this matters
Amid fluctuating and uncertain economic indicators of 2023, marketers are focusing on investments that can help their organizations be resilient in the face of rapid change. As new platforms disrupt existing digital marketing models and slipping consumer confidence requires focused attention on customer loyalty and innovating new growth opportunities, the “2023 Global Marketing Trends” report offers inspiration and motivation to help bring considerable, creative and lasting impact. Marketers, business leaders and C-suite executives can glean insights from the report as they set their sights on what 2023 holds for the business. The report outlines solutions curated directly from leaders and CMOs alike who have ushered in their thoughts, predictions and guidance to help drive brands forward in an ever-changing world.

Key takeaways

Brands answer economic instability through investment: Brands surveyed continue to reiterate economic instability and inflation as a top concern as in 2023. But, instead of hedging their bets and cutting costs, brands are well-prepared to answer this instability and uncertainty with an investment mindset that grows their organization’s capabilities and capacity to be resilient in the face of rapidly changing economic conditions

Through interviewing, CMOs identified their top-three priorities in the face of a potential economic downturn:

Accelerating the move to new digital technologies or platforms (Metaverse, AI, social platforms, AR and digital currencies).
Expanding into new markets, segments, or geographies.
Implementing systems or algorithms to enhance customer personalization.

CMOs drive growth through internal sustainability efforts: As consumer concerns around sustainability issues grow, surveyed brands are now concentrating their efforts on shoring up their own internal sustainability practices. This inward focus is a strong sign that brands are looking to make a more authentic impact over the longer term in order to build trust with consumers.

Brands reported that their top-three priorities for sustainability efforts this year include:

Improving sustainability of internal marketing practices (51%).
Promoting more sustainable product and service offerings (47%).
Establishing long-term sustainability commitments (eg, “… by 2030, our organization will …”) (45%).

Creativity as a force for growth: As noted in the 2022 “Creative Business Transformation” study, developed in partnership with Deloitte Digital and Cannes LIONS, there is a growing creativity gap through diminishing creative leadership in the C-suite and declining creativity skills among CMOs and their marketing talent. 2023 may present an opportunity for individual brands to rise above the competition by making more room for creativity. Research shows that high-growth brands (defined as those with annual revenue growth of 10% or more) are more likely than their negative-growth peers to have the mindset and processes in place that allow creativity to flourish.

CMOs might consider the following strategies to be the creative leader in their own organization:

Redefine what creativity can offer.
Bring the rest of the organization along for the ride.
Inspire the organization to think differently.

Rising technologies to watch: Marketers are now faced with big decisions about when and how to invest in adopting cutting-edge marketing practices as new technologies take center stage as top trends for marketers to watch.

Marketers cited 2023 top trends by the numbers:

Metaverse: About 80% of marketing executives surveyed across the energy, resources, and industrials (ER&I) and life sciences and health care (LS&HC) industries are gravitating toward the metaverse within the next two years.
Digital Currencies: 41% of CMOs surveyed plan to support their advertising strategy with blockchain in the next 12 months.

Key quotes
“2023 is set to be a year of disruption resulting in both obstacles and business opportunities being able to use to identify new levers for growth. Given the current economic pressures, CMOs will be asked to do more with less. The challenge is to remain squarely on the path to optimization and outcomes. Deloitte’s ‘2023 Global Marketing Trends’ report presents a comprehensive guide to help position businesses for success in this dynamic year and beyond, informed by strategic insights from business leaders and marketers alike.”
— Suzanne Kounkelchief marketing officer, Deloitte US

“Brands that want to survive and thrive in 2023 will make purposeful investments to connect creativity to brands and marketing performance. We anticipate those that continue to invest in marketing activities and creativity both within and outside of the marketing organization will capitalize on opportunities. Others that vacate the space will likely have to catch up tenfold to get back to where they were before, much less be on the same level as those that nurtured and invested in creativity from the outset.”
— Mark SingerUS chief marketing officer, Deloitte Digital

“In 2023 focus and integrity are key. Consumers can see through unauthentic brands and are compelling brands to live their purpose. As a result, this year, marketers are focused on internal sustainability and inclusion of actions that render tangible impact. Investing in their organization and ensuring the integrity of who they are, what they say and what they do is good for business, good for our communities and good for our planet.”
— Stacy Kempprincipal, Deloitte Consulting LLPhead of Ethos and executive lead of Deloitte’s CMO Program

Methodology
To ensure a globally relevant, cross-topic understanding of marketing and the customer experience, Deloitte conducted two global surveys and 23 in-depth interviews with global executives.

The “2023 Global Marketing Trends” executive survey polled 1,015 C-suite executives from global companies located in the United States (50%), United Kingdom (10%), Switzerland (10%), Japan (10%), the Middle East (10%) and Australia (10%)i in July 2022. The survey respondents included marketing executives holding roles such as chief marketing officer, chief customer officer, chief revenue officer, chief digital officer, chief growth officer, and other related titles and were sampled across a wide range of industries. Each respondent offered their perspective on a variety of topics related to the future of marketing in the coming one to two years.

Separately, 23 executive interviews were conducted during September and October of 2022. These executives are currently serving in marketing executive roles and their insights were a key part of shaping this report.

For more information about Global Marketing Trends, please visit www.deloitte.com/globalmarketingtrends.

Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet. visit www.deloittedigital.com or follow Deloitte Digital on LinkedIn or Twitter to learn more.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 415,000 people worldwide connect for impact at www.deloitte.com.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. in the United StatesDeloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

SOURCE Deloitte

Asian Turkey Lettuce Wraps – Eat Yourself Skinny

Inspired by PF Changs’ famous recipe, these Asian Turkey Lettuce Wraps are quick, easy to make and are full of so much flavor! Perfect as an appetizer, side or even main dish for a healthy meal the whole family will love!

If you are a fan of PF Changs’ lettuce wraps like us are then you will seriously LOVE these. Not only are the flavors in this dish insane, but the entire recipe literally only takes about 15 minutes from start to finish. These lettuce wraps are perfect for an easy weeknight meal, but they also make a delicious appetizer when having friends over. In fact, they’re so highly requested that I have passed this recipe out more times than I can count to friends and family would want to make them which is why I wanted to re-new this recipe for you all! So. much. FLAVORS

Ingredients You’ll Need

ground turkey – I use lean ground turkey for the filling in these wraps because of the lower fat content while being a great source of protein, but you could also make these using ground chicken, ground beef or ground pork (we LOVE chicken lettuce wraps too!)
soy sauce – I always use low-sodium soy sauce as I find that regular soy sauce can make dishes too salty. You could also swap the soy sauce with tamari or coconut aminos to make these gluten-free
Hoisin sauce – sticky sweet boost of flavor!
Rice Vinegar – adds a touch of acidity that helps balance all these flavors, but if you don’t have rice vinegar, feel free to substitute with white vinegar, apple cider vinegar or even a little lime juice
Roasted red chili paste – adds a little heat along with a boost of flavor, you can also add some red chili flakes or sriracha if you want even more spice
Garlic + ginger – fresh garlic and ginger are definitely the best in this dish,
Water chestnuts – add a nice crunch to these wraps, you could also add in shredded carrots and chopped mushrooms for some added nutrition
green onions – adds flavor and a pop of color
Red pepper flakes – this is optional, but adds a nice kick of spice to these wraps
Bibb lettuce – also known as butter lettuce, this is my favorite lettuce for wraps because of their perfect cup shape and how soft and buttery they are. Other great options include romaine lettuce leaves or iceberg lettuce

How to Make Healthy Turkey Lettuce Wraps

Brown the ground turkey. Heat 1 tablespoon of oil in a large skillet over medium-high heat. Add turkey, garlic and ginger to the pan and cook for about 6 minutes or until turkey is browned. Stir to crumble.
Make the sauce. While the turkey is cooking, whisk together hoisin, soy sauce, rice vinegar and roasted red chili paste in a small bowl.
Mix together. Once the ground turkey is cooked through, turn the heat off and add in the chopped green onions and water chestnuts. Drizzle with sauce and stir well until completely coated.
Assemble lettuce wraps. Spoon about a ¼ cup of the turkey mixture onto each lettuce leaf, serve and enjoy!

Prepping and Storage

To-Store: The delicious filling for these Asian lettuce wraps will last up to 4 to 5 days in the fridge stored in a sealed, airtight container. Trust me when I say, this meal tastes even better the next day! Make sure you don’t store the wraps already assembled as the turkey filling will wilt the leaves.

To Freeze: Let the turkey mixture cool completely and store in a sealed, airtight container in the freezer for up to 2 months. Let the filling thaw completely in the refrigerator before reheating in a skillet or microwave.

More Recipes You’ll Love

Hope you all enjoy these Asian Turkey Lettuce Wraps and if you love this recipe as much as we do, please leave me a five-star rating below and don’t forget to tag me on Instagram using the hashtag #eatyourselfskinny! I love seeing all your delicious recreations!

Prep Time: 5mins
Cook Time: 10 mins
Total Time: 15mins

Ingredients

1¼ lb. lean ground turkey (or ground chicken)
1 tablespoon olive oil
1 clove garlic, minced
1/8 teaspoon ground ginger
4 green onions, thinly sliced
1 (8 oz) can sliced water chestnuts, drained and coarsely chopped
3 tablespoons hoisin sauce
2 tablespoons lower-sodium soy sauce
1 tablespoon rice vinegar
2 teaspoons roasted red chili paste
Pinch of salt
12 Bibb/Butter lettuce leaves

Instructions

Heat 1 tablespoon of oil in a large nonstick skillet over medium-high heat. Add turkey, garlic and ginger to the pan and cook for about 6 minutes or until turkey is browned. Stir to crumble.
Combine turkey mixture, onions and chopped water chestnuts in a large bowl, stirring well and set aside.
Meanwhile in a small bowl, whisk together hoisin, soy sauce, rice vinegar and roasted red chili paste and drizzle over the turkey mixture. Toss to coat completely.
Add about ¼ cup turkey mixture to each lettuce leaf, serve and enjoy!

Nutrition Facts:

Serving Size: 2 lettuce cups
Calories: 162
Sugar: 3.4 g
Sodium: 441.5 mg
Fats: 4.3 g
Saturated Fat: 0.8 g
Carbohydrates: 7.8 g
Fibers: 0.9 g
Proteins: 23.5 g

* Please note that all nutrition information is just estimates. Values will vary among brands, so we encourage you to calculate these on your own for the most accurate results.

15 Missteps To Avoid When Using TikTok For Business Marketing

TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond.

Unsurprisingly, businesses are looking to tap into the platform’s popularity to reach its wide and youthful audience, including the younger generation of business leaders. But just because TikTok captures a big share of social media users doesn’t mean business marketing content posted to the site will automatically succeed; it’s still essential to tailor your message and methods to the TikTok platform and audience. Below, 15 members of Forbes Agency Council discuss some of the common missteps business marketers should avoid when posting on TikTok.

Members pictured from left to right.

Photos courtesy of the individual members.

1. Ignoring TikTok Culture And Style

One big “don’t” when it comes to using TikTok for business marketing is ignoring the unique culture and style of the platform. Success on TikTok requires creating authentic content that resonates with the TikTok community, using catchy music and visual effects and incorporating humor and trends. Simply treating TikTok like any other social media platform will likely result in a lack of engagement. – Kenny Tripura, Edkent Media

2. Reusing Creative Assets

Don’t try to reuse creative assets that aren’t TikTok-first. TikTok videos should be created with a platform-first approach in mind. Recalibrating creative assets that were originally produced as Instagram Reels, for example, does not work on TikTok. But an interesting fact is that the reverse can drive performance (lower-funnel sales). – Steven Lambertink, The Circle

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

3. Burying The Lead

Brands should not bury the lead in a message and take forever to get to whatever point they’re trying to get to on TikTok. The platform is for people with short attention spans who want to be entertained, don’t sit and wait forever to learn something at the end of a post that’s a minute long. – Nicole Rodrigues, NRPR Group, Inc.

4. Posting Overly Produced and Polished Content

The biggest mistake brands make using TikTok is treating it like Instagram: using overly produced, polished, “perfect-feeling” content or pulling content that was previously used on Instagram. The content that works best on TikTok is real, unedited, raw, radically authentic and original. Leaning into that will breathe a crucial sense of fun, creativity and humanity into a brand. -Brad Zeifman, SHADOW

5. Post Promotional Or Self-Serving Content

Spamming users with unnecessary, irrelevant content is a big “no.” On TikTok, users want to be entertained and engaged with creative content, so if a business constantly posts promotional material or self-serving content, it will turn users off and damage its reputation. Businesses should focus on creating content that aligns with the values and interests of their target audience. – Frank Rojas, Qode Media Inc.

6. Representing Your Brand In A ‘Corporate’ Light

Do not repurpose other content for TikTok. Each channel has its own vibe, but creativity is paramount for TikTok. Content needs to be authentic; the TikTok audience craves uniqueness and entertainment. Don’t represent your brand in a stiff or “corporate” light. Show a different side of your brand’s personality and let your hair down. – Mario Mirabella, MSM Digital

7. Not Showing The Real You

Everyone knows that the demographic of TikTok is young. The one thing that young people cannot stand is when something isn’t authentic. You don’t have to hire a production crew and lighting specialists and have a script to go viral. Be real. Take your phone out and show the real you and how your company can help them. Speak to them like they are real people, not a demographic. Kids can spot a phony. -Jason Hall, FiveChannels Marketing

8. Jumping On A Trend Just To Fit In

Businesses using TikTok for marketing should stay away from jumping on a trend or challenge in order to fit in. If you know your product is not “cool” or a lifestyle product, any amount of trying to be that will only come across as trying too hard. Stick to your brand personality and bring value. If that can be done in a short and entertaining way, go for it. Above all, stick to your brand voice. – A. Lee Judge, Content Monsta

9. Not Boosting Paid Content

Not earmarking budget dollars for boosting the paid content you execute via a campaign is a huge miss. With the right partner, the right type of video and boosted content, your campaign can produce a high impact through sales and engagement. Gen-Zers love authenticity, so a copy-paste ad style isn’t going to perform. Tailor your content, and you’ll see a higher return. – Christine Faulhaber, Faulhaber Communications

10. Trying To Be Someone Else

In my opinion, brands must tread carefully when it comes to TikTok. Hopping on a bandwagon can help your brand go viral, but authenticity and realness are hugely important. So, don’t try to be someone else. It is important to remember your brand’s voice. Present content that is relevant to your clients and audience—that will ultimately resonate with your target audience the most. – Nataliya Andreychuk, Viseven

11. Trying To Force A Marketing Message

One big “don’t” when it comes to using TikTok for business marketing is being inauthentic or trying to force your marketing messages onto users. TikTok users tend to respond poorly to content that feels overly promotional or inauthentic, so it’s important to be genuine and authentic in your approach to marketing on the platform. – Zohaib Patoli, Lead Origin

12. Post Content That Doesn’t Relate To Your Brand

Don’t post irrelevant content that doesn’t relate to your brand or target audience. TikTok is all about creating unique and engaging content, so it’s important to stay on-brand and ensure that you create content that will resonate with your target audience. – Drew Urquhart, Banch Marketing

13. Not Carefully Vetting Micro-And Macro-Influencers

Brands and businesses should be very wary of how they spend their marketing dollars on micro- and macro-influencers. It’s critical they perform their due diligence by inspecting engagement metrics and overall audience fit. – Jordan Edelson, Appetizer Mobile LLC

14. Using a Hard Sales Push

One big “don’t” when it comes to using TikTok for business marketing is to try and push sales too hard. TikTok is all about entertaining and engaging content, not pushing sales messages. Trying to sell too much on TikTok can turn away potential followers and customers. – Justin Kline, Markerly Inc.

15. Not Considering Other Platforms

Test your audience and make sure TikTok is the right platform to use for the program in question. There are a variety of avenues available—LinkedIn, Facebook, Instagram and more—so make sure TikTok is the best place to showcase your campaign; otherwise, it will fail. – Leeza Hoyt, The Hoyt Organization, Inc.